On December 23, Zhong Xuegao became the official partner of the National Olympic Sports Center (hereinafter referred to as the "Olympic Sports Center") and the cooperation product of the national team training base. In the future, the two sides plan to carry out in-depth exchanges in terms of health and high quality, sports nutrition and so on.
It is reported that after becoming the official partner of the Olympic Sports Center, Zhong Xuegao will promote the establishment of a professional ice product freezer laboratory, and then obtain the professional nutrition advice of the Olympic Sports Center, and develop more high-quality ice products that meet the needs of personalized functions for different groups.
For this cooperation, Zhong Xuegao said that Zhong Xuegao is a new domestic product of ice cream defined by high quality. Since its establishment in 2018, Zhong Xuegao's high quality has been recognized by consumers, and the total sales of about 200 million pieces of ice cream across all channels, with an average compound annual growth rate of about 180%. In this cooperation with the Olympic Sports Center, Zhong Xuegao will use the research and development advantages of the Olympic Sports Center in the field of sports and health, combined with Zhong Xuegao's own scientific research capabilities, to develop a new generation of healthy and nutritious ice products.
Zhong Xuegao has accumulated a lot of experience in product taste, developing best-selling products such as velvet cocoa and light cow's milk, and recently launched explosive products such as Golden Gui Red Adzuki Beans.
The National Olympic Sports Center is a national team training base directly under the State General Administration of Sports. Over the years, with the national team's training guarantee as the core, we have promoted the coordinated development of national fitness, sports industry and sports culture, created a new high-level comprehensive national training center integrating "training, science, medicine, teaching and service", and continued to conduct in-depth research on nutrition and health.
It is worth noting that after the outbreak of the new crown epidemic, ice cream products have maintained rapid development. Ruixun Lu, senior research analyst at Mintel, said: "Packaged ice cream has benefited from the increase in home consumption and the increased availability of products brought about by online and new retail channels. The variety of consumption scenarios in addition to cooling down means that brands have the opportunity to enhance the role of ice cream as a home snack and comfort food, thus breaking the seasonal limits of consumption. Plant-based and wholesome products can help brands further expand their audience to health-conscious consumers. ”
Mintel expects retail ice cream sales to grow at a compound annual growth rate of 4.4% after 2020 and reach RMB52.7 billion in 2025, while retail sales are expected to grow at a compound annual growth rate of 3.1% from 2020 to 2025.
![Accumulatively sold about 200 million pieces of ice cream, Zhong Xuegao crossed the border has a "new identity"[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)