Image source @ Visual China
Is the new gaming industry coming?
In the past year, the meta-universe has passionately collided with concepts such as the full-truth Internet and super digital scenes, lighting up the blueprint for the future of the game industry, and primary market investment has gradually become hot. The construction of the metacosm is inseparable from technological innovation and content creation, which is by no means the business of a country or a family, and its open nature brings new scenes and needs to the entire industry chain, and also brings new challenges.
Challenges are often accompanied by new opportunities at the tidal wave level.
What are the new possibilities for monetization?
Metaverses require rendering of more complex, massive virtual scenes. As the amount of data processed increases, larger-scale storage is required, and new demands are placed on GPU rendering efficiency and distributed architectures. Obviously, it is difficult for existing devices to carry such a huge amount of computing power, so cloud gaming came into being.
Cloud-native games can break through configuration restrictions and achieve cloud updates and full-end coverage. As the direction of the development of a new generation of digital entertainment, cloud games contain huge business value and industrial opportunities. Its business model is mainly divided into two categories: C-side time fee, membership fee, and B-side to provide technical solutions, including game cloudification, cloud trial and other solutions.
Based on technologies such as cloud computing and cloud rendering, the launch of playable ads is expected to promote the hard and wide range of streaming media to become interactive and transform into a more acceptable form. In the future, games will become a new generation of interactive streaming media, interactive game advertising content will present a large-scale output form, reduce production costs, shorten the link between players and products, and expand coverage.
At the same time, looking at the global market, the meta-universe game platform led by Roblox, Mini World, and Restart World is becoming a new depression for next-generation traffic. They have also become a highly sought after outlet in the primary market. These platforms ensure that advertisers can reach an audience and ensure stickiness between people of different ages and brands.
Larger-scale audience coverage and user-led community ecology have made personalized customization and user experience once again enshrined in game publishing. Therefore, the brand information is presented through "harmonious" content like native advertising, which does not destroy the user's experience, and the mode of allowing users to naturally accept information has gradually become the mainstream of the new era.
It can be said that cloud gaming and metacosm have changed the architecture of the playing process, but also changed the business model of the game industry, and the combination of the two is expected to spawn new game monetization opportunities. At present, the above game platforms are equipped with game monetization models for in-app purchases, and there are few built-in native ads. Referring to the medium and heavy mobile game in-app purchase + advertising multiple monetization model, the future game community is expected to explore the promising monetization model of advertising.
However, this also tends to lead to problems such as difficulty for game developers to obtain traffic and expensive purchase traffic.
This also requires game companies to innovate in business models, such as further exploration in advertising models and further mining traffic value. In the future, exploring mature game commercialization models and enhancing the international competitiveness of the game industry will become important issues in the game industry.
The next era, the next future
The just-concluded 2021 China Game Industry Annual Conference pointed out the development direction of the diversified and empowered game industry and the goal of integrating into the new wave of digital economy.
Where will the transformation of new technologies lead the gaming industry? What role will game companies, technology companies, and venture capital institutions play in the general trend of industrial integration and development? What kind of commercialization model can the next-generation mobile platform tap into? How can game companies better "go global"?
To clarify the future development trend of the game industry, these questions must be answered.
In order to come up with the answer, Titanium Media, Jingnuo and Pangolin held the "TO THE NEXT New Business Summit" at the end of 2021.
"TO THE NEXT New Business Summit" is a series of business activities created by Pangolin, pangolin will work with industry partners to share the most cutting-edge industry trends and prospects around the hottest industry topics, deliver the most leading commercialization information, and help enterprises in the industry achieve long-term operation and development.
The Pangolin "TO THE NEXT New Business Summit" joined hands with Titanium Media and The Core to land a mobile game session, inviting authoritative venture capital institutions, technology companies and game companies to explore business opportunities in the game industry. Around the theme of "Nuggets Next Generation, Looking for a New Traffic Universe", let's exchange and explore these topics that may affect the direction of the game industry in 2022 and help game companies achieve commercial success.
Here you will learn:
What is the most concerned game business outlet for investors in 2022?
Where to look for new gaming traffic depressions in 2022?
How to make a successful game commercial in 2022?
What are the new plans for the head game company in 2022?
The future of the game industry must be open and shared. That's why we invite developers and game companies to join this event of opportunity to see the future transformation and monetization of the game industry.