The Chinese Farmers' Harvest Festival "Social Enterprises Docking to Help Development" special event was held in Turpan City, Xinjiang. The picture shows the anchor's live promotion. Photo by Hu Jiachen
Turpan, Xinjiang, September 13 (Hu Jiachen) "Turpan agricultural products have been sold to more than 50 countries and regions, and a long-term and stable cooperative relationship has been established. Turpan Municipal People's Government Vice Mayor Mahmuti Wubu Kasmu said on the 13th that he hopes to broaden sales channels through "social enterprise docking" to help farmers increase income.
On the same day, the Chinese Farmers' Harvest Festival "Social Enterprises Docking to Help Development Farmers' Cooperatives Celebrate Harvests" special event was held in Turpan City, Xinjiang. The reporter saw at the scene that more than 100 kinds of grapes such as seedless white and sapphire were exhibited; a number of anchors meticulously broadcast live to the audience on the other end of the mobile phone. The bunches of grapes are bright in color and full of fruit, and buyers and tourists are full of praise after tasting them.
More than 100 varieties of grapes appeared at the event site. Turpan grapes are planted in an area of 570,000 mu, with an annual output of 1.2 million tons of grapes and more than 500 varieties of grapes. Photo by Hu Jiachen
Turpan is located in central Xinjiang, surrounded by mountains, dry and rainy, and the frost-free period is about 300 days. Its rich solar and thermal resources provide unique conditions for the production of forest fruits. It is rich in special cash crops such as grapes and dates, and is a veritable "hometown of melons and fruits". It is reported that the per capita income of its forest and fruit industry accounts for nearly 40% of the per capita net income of local farmers.
"Through the introduction of new varieties, technical guidance, and standardized continuous planting by cooperatives, the grapes grown by farmers have improved in quality and sold at good prices." Xu Shiyin, chairman of the Suida Fruit Farmers Professional Cooperative in Shanshan County, said that 168 farmers joined the cooperative, driving more than 500 households to carry out standardized planting. On the day of the event, the Turpan Outstanding Farmers Cooperative and the Top Ten Farmers to Get Rich Leaders were commended, and Xu Shiyin was one of them.
Zhang Tianzuo, chief pastor of the Ministry of Agriculture and Rural Affairs and director of the Rural Cooperative Economic Guidance Department, said: "Cooperatives are an important organizational form for the vast number of farmers and farmers to unite resources, mutual assistance and mutual benefit in economic development. The total number of farmers' cooperatives in China exceeds 2.25 million, driving nearly half of the country's farmers. Cooperatives are becoming more and more diverse in industrial types and have significantly enhanced their development capabilities; they play an important role in organizing farmers, serving farmers, activating resource elements, leading industrial development, and safeguarding farmers' rights and interests. ”
In recent years, the Turpan grape industry chain has been continuously extended, and the local wine brand awareness has gradually become popular. Photo by Hu Jiachen
Zhang Tianzuo said that the "social enterprise docking" uses the business expertise of enterprises in the field of technology and other fields to help improve the quality of cooperatives and has achieved obvious results. "In July this year, we specially organized enterprises to go to Turpan to increase the docking and procurement of local products. In just over a month, grapes, cantaloupes and other products have been sold well. ”
Up to now, through the "online + offline" marketing model, various buyers have helped sell more than 1,600 tons of grapes in Turpan City, with a total value of 9.22 million yuan and apricots sold for 9.22 million yuan and apricots, with remarkable economic and social benefits.
"In recent years, Turpan City has vigorously promoted the high-quality development of advantageous characteristic industries, and initially formed a processing capacity of 180,000 tons of raisins, 20,000 tons of cantaloupe, 10,000 tons of red dates, and 10,000 tons of cistanche, and the refrigeration and preservation capacity has reached 210,000 tons." Mahmuti Ubu Kasmu said.
On the day of the event, the Turpan Excellent Farmers Cooperative and the Top Ten Farmers to Get Rich Leaders were commended. Photo by Hu Jiachen
Mahemuti Wubu Kasmu introduced that in recent years, Turpan has extended the industrial chain by optimizing the planting structure, building a standardized demonstration garden for the characteristic forest and fruit industry, increasing scientific and technological training, improving the level of wine deep processing, and promoting the integrated development of forest tourism, so as to obtain higher added value to help farmers increase income.
The event attracted more than 10 large-scale buyers, exhibiting more than 20 categories and 100 kinds of products such as grapes, cantaloupes, mulberries, etc.; it promoted a number of new agricultural business entities to reach cooperation intentions with enterprises. Among them, Meituan Preferred and Yaguohui signed cooperation framework agreements with relevant departments of Turpan City and farmers' cooperatives on the spot. (End)
Source: China News Network