Beijing News Express (reporter Chen Lin) During the National Day "Golden Week", the Beijing consumption season is linked throughout the city, and colorful activities have driven the popularity of the business circle; dishes such as the long-established "First Banquet of the Founding of the People's Republic" and "The Feast of the Founding Fathers" of the catering are popular. On October 5, the reporter learned from the Beijing Municipal Bureau of Commerce that key business enterprises such as department stores, supermarkets, professional stores, and catering that are monitored achieved sales of 4.14 billion yuan in the four days before the holiday, an increase of 8.3% year-on-year and an increase of 31% over 2019. In addition, the city's 52 key business districts, from October 1 to 4, the cumulative passenger flow of 24.634 million person-times, an increase of 28.5%.
The supermarket is well stocked to ensure that the supply can keep up
During the "Golden Week", the commerce departments at all levels in Beijing strengthened safety production and epidemic prevention inspections, and the main agricultural product wholesale markets, chain supermarkets and directly operated direct supply enterprises actively connected with the resources of the production area to enrich the citizens' choice of festivals.
Wumart Group stocks holiday goods in advance, Huaguan Supermarket rice flour grain and oil reserves are stable at about 5,000 tons, Carrefour, Jingkelong, supermarket and Beijing and surrounding agricultural cooperation bases, production enterprises docking, reduce costs, will bring benefits to thousands of households. Catering enterprises also plan in advance to ensure the sales demand for festive goods such as dine-in, takeaway, gift boxes, etc., and the vegetable through train enterprise reserves more than 300 vegetable through trains that can be deployed at any time to ensure the emergency supply of the community.
The reporter learned from Beijing Xinfadi that three days before the National Day holiday, the sales of vegetables and pork in Xinfadi Market were about 30% lower than usual, and most of the purchases were completed before the festival. However, from October 4, the purchase of vegetables, fruits and pork began to rise. Zhang Yuxi, chairman of Xinfadi Market, introduced that before the National Day is the time period when the pigs are concentrated, the slaughter volume has increased significantly, the increase in listing has exceeded the increase in demand, and the average wholesale price of pork has recently stabilized at about 15 yuan / kg. During the National Day holiday, although the number of pigs on the market has decreased, the demand has also decreased.
In addition, every Mid-Autumn Festival and National Day, It has become a "tradition" for Moutai to "open the floodgates" to meet people's demand for more drinking. With the continuous advancement of Moutai channel reform, supermarkets, e-commerce and other channels have become the main platform for Moutai wine, different from the market terminal price of 3000 yuan / bottle, during the "double festival" period, the large amount of supermarkets, e-commerce and 1499 yuan / bottle of the rush to buy Maotai allowed many people to buy Moutai during the holiday. The reporter learned from some supermarkets that during the "Double Festival", the number of Moutai liquor being robbed was nearly 20 times that of weekdays.
Beijing's consumption season has led to an increase in the popularity of the business district
During the festival, the Beijing consumption season "National Tide Beijing Product Month" activity organized more than 100 activities to promote consumption, stimulating the public's enthusiasm for consumption. In major business districts, various activities are also taken turns to stimulate consumption potential.
The "Outdoor Art Season" of COFCO Xiangyun Town was opened again during the National Day, creating an international and attractive consumption landmark. The 10-meter-tall Marvel Wheel, the stilt play "Twelfth Night" adapted from Shakespeare's work, the Flamingo Knight of the "Adventure Family", the dinosaur troops from the Jurassic... The fun and artistic program attracts many tourists to the town to punch in. This is also the fourth consecutive year that COFCO Xiangyun Town has held the "Outdoor Art Season", this year's art season with the theme of "Surprise New Circus", the whole town has become a "retro circus paradise", the event includes a total of 10 days of performance days, 50 art forms and more than 200 new circuses, bringing an immersive interactive carnival for citizens and tourists.
COFCO Xiangyun Town held the "Outdoor Art Season" event, and the stilt play "Twelfth Night", adapted from Shakespeare's works, was unveiled. Courtesy of respondents
In addition, the first festival linked with China World Mall, SKP-S, Link Shopping Plaza Jingtong, etc. to hold a number of offline new product debuts; the International Fashion Festival held a number of fashion theme activities in Beijing apm, Wangfu Zhonghuan, Longfu Temple, Guomao Mall and other consumer landmarks; The National Tide Jingpin Festival joined hands with Beijing Tianxing Tunliang Equestrian Club to launch the "National Tide Hi Sports" theme activity, cultural markets, theme salons to create a new wave of sports consumption; intelligent consumption festival linked with Suning Tesco, Gome, Jimei Home, etc., launched the Golden Nine Silver Ten Peak Hui, Promotional activities such as the Golden Autumn Home Improvement Festival and the Quality Home Improvement Carnival Season have been subsidized by hundreds of millions of dollars to give back to the citizens of Beijing. According to monitoring, the cumulative sales of Caibai, Suning physical stores and Chang'an shopping malls increased by 81%, 47.4% and 20.1% respectively year-on-year.
With the theme of "Surprise New Circus", the "Outdoor Art Season" of COFCO Xiangyun Town has transformed the whole town into a "retro circus paradise", which includes 10 days of performance days, 50 art forms and more than 200 new circuses. Courtesy of respondents
Universal Resort has extended opening hours and fires around the hotel
Universal Beijing Resort has been extended from 9:00 p.m. to 10:00 p.m., with more than 25,000 visitors in a single day. According to the Beijing Municipal Bureau of Culture and Tourism, from October 1 to 4, the total number of visitors to Universal Beijing Resort was 105,000. According to the statistics of the tourism platform, under the full drive of the spillover effect and radiation effect of Universal Beijing Resort, Beijing ranks first in the list of popular cities for domestic tourism on National Day this year, and the hotel reservations around Universal Beijing Resort are hot, and many hotels show that the housing supply is tight, and the preferential margin is not large. According to the data of the tourism platform, the number of room nights booked in hotels around the National Day resort this year increased by 75% compared with the number of Reservations on National Day in 2019, and the average price of reservations also rose from 217 yuan to 507 yuan. Thanks to the "traffic effect" of Universal Beijing Resort, as of September 30, the comprehensive booking rate of many surrounding hotels during the National Day period exceeded 70%, and the peak of bookings was mainly concentrated from October 1 to 4.
Fancy promotions held in various districts also unlock new ways to play the festival. For example, Dongcheng District closely follows the theme of "Culture +" to carry out the "2021 Golden Autumn Shopping Season", aggregate ethnic dance parades, "red hearts" and other online and offline activities for National Day students; the first Liangma International Customs Music Festival in Chaoyang opens hotly; Fengtai District holds the "About 'Hui' Fengtai Guochao Dangdao" consumption season, bringing together food tides, fun exploration shops, parent-child life, etc., to stimulate the vitality of holiday consumption; Daxing District "Night Wave Attack LIVE SHOW" online and offline coupons are issued together, and the sales in The Spring Wind of Joy increased by more than 50% compared with usual. The data shows that during the holiday period, the cumulative passenger flow of the financial street business circle, Dongzhimen business circle, Qianmen business circle, Dashilar commercial circle and Changying commercial circle increased by more than 1 times year-on-year.
Rich cultural performance activities meet the needs of the citizens of the capital during the holiday spiritual and cultural life. According to statistics, from October 1 to 4, around the important themes of celebrating the National Day, celebrating the centenary of the founding of the Party, and welcoming the Winter Olympics, the city held various theme cultural and performance activities such as concerts, literary and artistic performances, theme exhibitions, cultural lectures, and knowledge popularization, and organized and carried out 715 public cultural activities and 941 public cultural activities, participated in about 2.7254 million people, and held a total of 164 commercial performances and 593 commercial performances.
Beijing 2022 official licensed commodity flagship store, citizens ready to buy Commemorative Stamps for the Winter Olympics. Beijing News reporter Wang Guibin photographed
The 5th Chinese Opera Culture Week in Beijing Garden Expo Park, the National Day Special Concert of Zhongshan Park Music Hall, the Chinese Science Fiction Convention in Shougang Park, and the "Street Art Festival" in Happy Valley started the holiday fun journey. The Beijing Museum of Natural History will open its night show from October 1 to 5 and launch the "Night of the Museum" activity to create a realistic version of the museum's wonderful night. UnionPay big data shows that during the holiday period, the cumulative amount of accommodation, tourism ticketing and cultural and entertainment consumption increased by 10.8%, 5.6% and 4.1% respectively year-on-year.
The long-established restaurant "The First Banquet of the Founding of the People's Republic of China" is popular
During the National Day "Golden Week", go to the old brand to eat the "first banquet of the founding of the country" and "the feast of the founders" dishes, and you can also eat the sugar fire that blesses the country with red fire and the sweet and sweet days, which has become the consumption interest of many people in the small long holiday.
The reporter saw in the Hongbin Building that many customers entered the store and ordered the famous casserole sheep's head in Beijing. Gao Jianlin, manager of Hongbin Building, introduced: "Casserole sheep's head is the most popular dish in our store during the National Day, but because of the exquisite cooking, time-consuming and laborious, basically everyone needs to book a day in advance. Many customers came to order this dish temporarily, and we also left a certain amount of prefabrication for some customers in advance. According to reports, on the day of the National Day, there is also a sugar fire to give away," according to everyone's statement, the blessing of the country is red, the family life is sweet, and it has been unanimously praised by customers. ”
Whether it is dine-in or takeaway, the fish dishes in Quyuan Restaurant can be described as hot sales, in addition to the delicious tea oil chopped pepper fish head, the hometown roast mandarin fish in the "Yuan Xun Banquet" sales are almost three times the usual. According to reports, tea oil chopped pepper fish head chopped pepper red color, symbolizing red fire, especially liked, and hometown roasted mandarin fish is not only from the "Yuan Xun Feast", but also in the dry roast technique under the addition of tempeh and other raw materials, the taste is particularly special, worth a taste.
In addition, during the National Day holiday, Yan'an steamed bun with historical style is also quite popular. The reporter saw in the old Xi'an Restaurant Xinjiekou Main Store that this old-fashioned table and table ordered steamed steamed According to Bai Musha, manager of the old Xi'an Restaurant, the bubble steamed steamed dine-in and takeaway of the two stores in Xinjiekou and Gulou sold more than 1,000 bowls at the peak of the day. The Old Xi'an Restaurant Gulou Store's Gourd Chicken, Dumpling Cake and other Shaanxi-style dishes sell handmade fresh lamb skewers and steamed buns in the store.
During the National Day "Golden Week", the Beijing Consumption Season "Jingxuan Restaurant" recommends special Beijing-style cuisine to consumers, and the time-honored National Day exclusive dishes and special noodles appear together to create a festive atmosphere and help the family banquet. Songhe Tower, Tongheju and other long-established special noodles invite citizens to enjoy the new folk customs of "National Day Eating Noodles, Guotai Min'an", and passing on good wishes to the motherland. The "New Youth" Party of The Peace Bureau and the Lao She Tea House "Smashing Golden Eggs and Sending Gifts" meet the needs of diners through various flavors and theme activities. During the holiday period, the cumulative turnover of Jiahe Yipin, Hongbin Lou and Quanjude increased by 34.4%, 26.2% and 26.2% respectively year-on-year; the cumulative transaction volume of the catering industry of the third-party platform increased by 26.5% year-on-year, an increase of 50.6% over the same period in 2019.
Beijing News reporter Chen Lin photojournalist Wang Guibin
Edited by Zhang Lei, proofread by Liu Yue