Wuzhou Liupao Tea, with a brand value of 2.45 billion, how to do better and stronger in rural revitalization?

Source: Economic Daily - China Economic Network

Economic Daily-China Economic Network April 13, 2019 At the two sessions of the National People's Congress this year, Zhu Xuelan, a deputy to the National People's Congress, reported to the premier on the vivid practice of Wuzhou in helping the people get rid of poverty and become rich through the Liupao tea industry, which attracted attention. 2021 is the first year to comprehensively promote rural revitalization, how can Guangxi Wuzhou City make the Liupao tea industry bigger and stronger, and fully promote rural revitalization? At a recent press conference on "Jointly Celebrating the Centenary of the Founding of the Party and Building a Magnificent Guangxi," Zhong Changzi, deputy secretary of the Wuzhou Municipal CPC Committee and mayor, answered this question.

Zhong Changzi said that the Wuzhou Municipal Party Committee and the Wuzhou Municipal Government have always attached great importance to the development of the Liupao tea industry, and in the "Thirteenth Five-Year Plan" period, the Liupao tea industry will be developed as a leading industry and a characteristic advantageous industry for poverty alleviation. By the end of the "13th Five-Year Plan" period in 2020, the comprehensive output value of Wuzhou Liupao tea has reached 8.5 billion, of which the brand value of Wuzhou Liupao tea has reached 2.45 billion yuan, ranking third among the three major black teas in China. Entering the new stage of rural revitalization during the "14th Five-Year Plan" period, we will continue to expand and strengthen the Liupao tea industry, so that the tea industry will become a pillar industry for rural revitalization.

Do deep Six Forts Tea Culture to inherit the millennium "Tea Boat Ancient Road"

Liupao tea is native to Wuzhou Liubao Town and named, with red, strong, chen, mellow beauty and unique betel nut fragrance in the Qing Dynasty Jiaqing years on the list of China's 24 teas, and now with a unique health care and collection value has been favored by the majority of consumers, reputation and popularity is increasing. Liupao tea craft has a history of 1500 years, and is also marketed in Southeast Asia and Japan, forming a deep cultural heritage of "Tea Boat Ancient Road".

Zhong Changzi said that it is necessary to further dig into the cultural heritage of Liupao Tea, tell the intangible heritage story of Liupao Tea and the "Tea Boat Ancient Road", and let Liupao Tea go further. She revealed that Wuzhou City is working on formulating regulations on the protection of Liupao tea culture in Wuzhou City, accelerating the construction of Wuzhou Liupao Tea Culture and Creative Industrial Park and Liupao Tea Museum, implementing the "Tea Boat Ancient Road" Dongrong Cultural Boutique Project and the Liupao Tea "Six Advances" activity, so that more people can understand Liupao Tea, know Liupao Tea, and love Liupao Tea.

Expand the Liupao tea industry and strive for an output value of more than 50 billion yuan in 5 years

In order to achieve the large-scale development of the Liupao tea industry, Wuzhou plans to further expand the planting area of Liupao tea, create a cluster area for the development of the Liupao tea industry in Guangxi, and cultivate and expand leading enterprises. "Strive for the output value of Wuzhou Liupao tea to reach more than 50 billion yuan in 2025, on this basis, we will move forward and work hard towards the industry of 100 billion yuan." Zhong Changzi said.

Zhong Changzi said that it will promote the expansion of the dual brand of Wuzhou Liupao Tea Regional Public Brand and the "Tea Boat Ancient Road" cultural brand, and promote the formation of a brand matrix between excellent corporate brands such as Sanhe, China Tea, Maosheng and Tianyu to expand the brand influence of Wuzhou Liupao Tea. At the same time, we will build a traceability system for the quality and safety of Liupao tea, and build a standard system for the whole industry chain from tea varieties to tea cups. Build a public storage and trading center for Liupao tea, form a cooperative distribution alliance of enterprises, and comprehensively smooth the tea circulation channels.

In addition, take the road of tea tourism integration, actively explore the model of Liupao tea + health care + tourism, build a pastoral complex of Liupao tea "Tea Boat Ancient Road", establish tea folklore and tea estates, revitalize tourism with tea, promote tea with tourism, and create a tea tourism native resort integrating tea planting, production, processing, planting, sightseeing and health care, and become a demonstration model for rural revitalization.

Do the liupao tea technology to make the liupao tea fly farther

In terms of realizing Liupao tea technology, Wuzhou will allocate the talent chain around the industrial chain, strengthen the innovation chain, and accelerate the key technology research of the Liupao tea industry.

"We are working with Academician Liu Zhonghua, a national tea academician, to take the lead in implementing the major scientific and technological project of Guangxi Liupao Tea's 'Eight New Double Increases', and carry out technical research on 19 topics in the six major sectors of Liupao Tea, selection, breeding, breeding, planting, processing, quality, chemistry, health care, and warehousing, so as to achieve eight scientific and technological innovation goals of new varieties, new technologies, new models, new equipment, new products, new standards, new patents, and new systems." Zhong Changzi said.

At the same time, strengthen the transformation of scientific and technological achievements and the construction of scientific and technological talents, focus on planning the national Liupao Tea Testing Center, Liupao Tea Agricultural Science and Technology Park and Liupao Tea Breeding and Breeding Science and Technology Center and other technical platforms, accelerate the preparation of Guangxi Liupao Tea Research Institute, increase varieties, improve quality and create brands with scientific and technological innovation, and insert scientific and technological wings for the development of Liupao tea industry, so that Liupao tea can fly farther.