The so-called "shopkeepers" have been mixed with highly commercial operations, and it is difficult to believe anymore.
When traffic and interests beat integrity, it is not only the reputation of merchants and platforms that are damaged, but also the interests of thousands of consumers.
Exploring the store or evaluating it, in the final analysis, it is also exploring integrity, quality, and service. Consumers and the market need honest store evaluation and recommendation, not the illusion and lie of "lust for profit".
01
When going out to eat, many people have become accustomed to opening their mobile phones, first looking at the restaurant ratings and how others "plant grass", especially the "visiting shops" of Internet celebrities. However, the shop is "more and more fake", chaos is frequent, and it has attracted everyone's attention and discussion.
"Influencer shop/review, can you still believe it?" It has become a doubt hanging in the hearts of many people.
02
There are many cases of shop chaos, and two cases have recently been on the hot search. "The man claimed that 6 million fans asked for free orders and were rejected", as well as an Internet celebrity blogger who visited the store to eat fried sauce noodles to stage a "Sichuan drama change face" - first said that it was "too expensive" and "can't eat", and two days later, he posted a video saying that the fried sauce noodles in the store were "the taste of mom's cooking".
In the early days of the "Internet + catering industry", the recommendation of visiting the store had a certain reputation and credibility. At that time, the works of some shop-exploring bloggers were called "treasure evaluation" and "real grass" by many people, and bloggers gradually grew into "Internet celebrities". As the shop exploration model is learned by more people and gradually commercialized, the store has grown into a mature industrial chain, and the current store has become more and more "flavorful".
I believe that many consumers have such an experience: open the mobile phone page, it is easy to be "shop" or "planting grass" to push the screen, but if you want to really find a good faith, high-quality, "consistent inside and outside" store, it is more and more difficult. At the same time, problems such as homogenization of the content of the store, discounts on the actual quality of dishes, and exaggerated prices often cause people to complain. Many people have long seen through that the so-called "exploring the store" has been mixed with highly commercial operations, and it is difficult to believe it anymore.
Even, behind the frequent chaos of exploring stores, gray industries such as "crash courses" and "buying praise" have also spawned Internet celebrity training. When traffic and interests beat integrity, it is not only the reputation of merchants and platforms that are damaged, but also the interests of thousands of consumers.
Screenshot of a video released by a platform shop group master
03
What should be a real, objective, and credible recommendation for visiting the store, why did it fall into the vortex of more and more fake and more chaotic? In the end, there are mainly the following reasons.
First, the entry threshold of the shop industry is low, the rate of return is high, and the demand for this in the catering industry is quite large. At the moment when "everyone can be an Internet celebrity", even the new shop "Xiaobai", sometimes "painting the scoop according to the gourd", can also make a hit. As the number of fans increases, the offer and profit sharing of the store are also considerable enough.
Secondly, the nature, form and content specifications of store exploration and evaluation need to be further defined and refined, so as to prevent the occurrence of situations that harm the rights and interests of consumers such as incorrect goods and false exaggerations.
In addition, the relevant platforms have not fulfilled their platform responsibilities in terms of traffic tilt, algorithm recommendation, and verification and punishment.
In the special action of "Clear Lang , Cracking Down on Traffic Fraud, Black Public Relations, and Internet Water Army" deployed by the Central Cyberspace Administration on December 22, the employment of professional writers and network water troops to fictitious "planting notes" and "Internet celebrity evaluation" has become the focus of rectification. This further shows that cyberspace does not allow false shop visits and false evaluations to flourish.
04
There are no rules and no squares. Exploring the store or evaluating it, in the final analysis, it is also exploring integrity, quality, and service. Consumers and the market need honest store evaluation and recommendation, not the illusion and lie of "lust for profit". Otherwise, in exchange for the "more losses" of stores, bloggers, and consumers.
Source: Legal Network