Correspondent Gao Jie
On October 15th, in a solemn drumming, the national intangible cultural heritage project " Jingshan Tea Feast" was unveiled, and the "living state" was unveiled, attracting many experts, scholars and Zen tea lovers to watch. This Song-style tea party event allows everyone to travel through time and space and appreciate the essence of the national intangible cultural heritage "Jingshan Tea Feast".
This event was hosted by the Yuhang District Bureau of Culture, Radio, Television, Tourism and Sports, and hosted by jingshan Wanshou Zen Temple, and was one of the important contents of the "Zen Tea Ancestral Source" Jingshan Zen Tea Conference in Yuhang District.
Jingshan Tea Banquet is a kind of lobby tea party when Jingshan Temple in Yuhang District, Hangzhou City receives distinguished guests, and is a unique solemn traditional tea banquet etiquette custom of honoring guests with tea. According to the tradition of the temple, whenever the distinguished guests came, the abbot held a tea banquet in the Mingyue Hall to entertain the guests. From Zhang ChaBang, Tea DrumMing, Respectful Invitation to the Hall, Shangxiang Li Buddha, Decoction And Ordering Tea, Row Cups of Tea, Saying Tea to Xie Cha Retreat, There are more than ten ritual procedures, which embodies the perfect combination of Zen Temple rules and etiquette, tea art, with a unique style of high character and elegance, which can be called the classic style of China's Zen tea culture.
Jingshan Tea Feast has a long historical value and rich cultural connotation, with tea on the Tao, Zen tea taste, reflects the spiritual character of Chinese Zen tea culture, enriches and enhances the connotation of Chinese tea culture, has a high academic research value. The Trail Mountain Tea Feast is the source of the Japanese tea ceremony and plays a role as a bridge and link for Sino-Japanese cultural exchanges.
The protagonist of the "Jingshan Tea Feast", "Jingshan Tea", whose origin is Yuhang District, Hangzhou, has a beautiful environment and a long history. In recent years, the Yuhang District Bureau of Culture, Radio, Film and Television Tourism and Sports has strengthened overall guidance, built a display platform, and relied on the popularity and publicity and promotion of the national intangible cultural heritage list project "Jingshan Tea Feast" and the provincial intangible cultural heritage list project "Jingshan Tea Stir-frying Technique", deeply excavated and promoted the history and culture of Jingshan tea, comprehensively promoted the integrated development of agricultural culture and tourism, designed 3 characteristic intangible cultural heritage tourism routes, planned and launched a series of activities such as Zen tea production experience, "Song Yun Yuhang" intangible cultural heritage story meeting, and search for cultural monuments.
In terms of brand building, Yuhang District makes full use of the physical store platform, lands the cultural tourism IP plan, launches IP images such as "Lu Yu" and "Tea Monk", relies on IP to develop cultural and creative products, produce emojis, shoot promotional videos, etc., and build a "Lu Yu Brewed Tea" tea shop to gradually realize commercial value. At present, the brand value of Jingshan tea exceeds 2.5 billion yuan, and the annual output value of the leading industry of the tea culture industrial park reaches 3 billion yuan, driving 37,000 tea farmers to increase their income and become rich.
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Source: Qianjiang Evening News Hourly News