Approaching the Double 11 Shopping Festival, many brands have begun to declare their spokespersons one after another, and Xiao Zhan is one of the most brilliant. Several brands have been announced in a row, which shows that his commercial value is very high.
You should remember the shopping festival held by a short video platform some time ago, and now Xiao Zhan's endorsement of Shuangli not only won the gold medal of the "Golden Investment Award" at this shopping festival, but also the total sales of goods in the seven-day shopping festival time exceeded 100 million yuan, which once again proved that Xiao Zhan's commercial value was very high.
In addition, a few days ago, a chewing gum product Yida also released the first day of the war report, according to official data, the total sales of the first day is 124 times higher than usual, the number of transactions is more than 120,000 people, and directly jumped to the first place in the shopping platform snack industry transaction list.
Although the data announced by the official announcement is also very good, some netizens began to complain that Yida's war report is indeed too much. In fact, before Xiao Zhan, there have been many celebrities who have endorsed Yida, and Xiao Zhan's endorsements basically rarely publish war reports, but appear on the financial reports. This time, Yida's war report did not directly release specific data on the total sales, but also listed the number of people, views, and likes in the live broadcast room. In addition, the number of topics exposed, the number of weibo reads, the amount of discussion, etc. have become the constituent elements of war reports. This situation is very common in the endorsements of other celebrities, but it is very rare in the products endorsed by Xiao Zhan.
It seems that Yida has not really understood Xiao Zhan's situation, and has not jumped out of the rice circle thinking.
Readers, have you ever purchased a product endorsed by Xiao Zhan? Is there anything to recommend?
terrible! Xiao Zhan endorsement Double Liren short video shopping festival 7 days sold 100 million, Yida first day war report too rice circle?
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