Source: Economic Daily
Just past the May Day holiday, some people went out of their homes to embrace the mountains, rivers, lakes and seas, some people did not leave the house to chase the drama, and some people walked around the "doorstep" for a pleasure.
On May 5th, the first store of star hot pot Xianlemen in the country entered Wuhan Yintai Creative City, and the brand leader Jia Nailiang brought star friends such as She Shiman and Zhong Xintong to the scene to interact closely with the wuhan fans on the spot, and the online live broadcast carried out synchronously was also hot, and 2,000 hot pot coupons were snatched up within 1 hour.
On May 5th, the opening ceremony of the first store of Xianlemen in China (from left to right: Yang Miao, Chairman of Founding Media, Chen Yao, Chairman of Xianlemen, Zhong Xintong, famous artist, Jia Nailiang, head of Xianlemen brand, famous actor She Shiman, CEO of Yintai Commercial Group Chen Xiaodong, Yang Yuanjin of CCTV Advertising Department, Zhao Jianyun, General Manager of Hubei Region of Yintai Commercial Group)
According to the person in charge of the Brand of Xianlemen, the overall style of the Xianlemen Fish Head Hot pot is positioned in the ancient style and national trend, and the dish design and store decoration highlight the current young people's favorite national tide elements, "which is very compatible with the young vitality of Jiangcheng Wuhan and the young customer base of Yintai, which is also the main reason why its first store in The country settled in Wuhan Yintai."
Xianlemen's first store in China settled in Wuhan Yintai
Seeing the stars, visiting new stores and tasting food, Wuhan residents around Wuhan Yintai Creative City have a richer and more diversified consumer experience during the May Day period. The data shows that the overall passenger flow of Yintai Department Store during the May Day period increased by 40% compared with the week before the festival.
In addition to the celebrity hot pot, Yintai Creative City has successively introduced beauty, clothing and catering brands such as Yuemu Zhiyuan, Mao Geping, LULUSMILE, Hanjiangshan, Xinxi Chalet this year, many of which are the first stores in China or Wuhan. In addition, Yintai Creative City is also fully investing in the renovation of hardware facilities such as toilets and parking lots, and changing the needs of young people, college students and new families.