The scale of the smartphone market is difficult to see growth, but the arms race between mobile phone manufacturers is constantly increasing.
Industrial design, screen quality, imaging system, fast charging... In the past two or three years, almost all the new product upgrade points that can be clearly perceived are closely related to a series of investments such as manufacturers personally participating in technology research and development. Although these hardware are very important to consumers, we must know that the most important thing about mobile phones is not stacking, but the system that everyone is most likely to ignore.
It is true that a good camera can help us take better photos, and a good processor can make us experience a smoother and smoother game, but the premise of these is to have a sufficiently stable and easy to use system, after all, different consumers may have different needs, but Xiao Lei believes that all consumers want their mobile phones to be smooth and easy to use.
Before the article officially began, Xiao Lei would like to ask everyone, what features should a good mobile phone operating system contain? In fact, it is nothing more than a smooth and stable, functional and user-friendly and sufficiently secure privacy protection mechanism. It may not sound difficult, but in fact it is not easy to do one of these functions well, let alone meet all three elements at the same time.
As one of the mobile phone manufacturers in China who understand the needs of users the most, vivo handed over a copy of its own answer sheet at the 2021 developer conference held a few days ago. In the "Is hardware important or software important?" Behind this often asked choice, vivo hopes to grasp these two elements at the same time, so as to bring users a more comprehensive experience.
What about system optimization? Vivo already has a standard answer
No matter what age consumers, when choosing a smart phone, they are given priority to pay attention to whether the phone's sex can be strong, whether it is enough to play games, whether it will be carded for one or two years, and so on. Whether it is a student who only checks the learning materials, or a social person who likes to play games and shoot videos, they need a powerful processor and related algorithms as a support point.
Because of this, at present, most mobile phone manufacturers will take out high-performance processors as the main selling point when promoting mobile phones, but it is also mentioned above that blindly stacking materials is not a good thing for consumers, after all, everyone will pile materials, and the difficulty is how to play the role of this processor to the extreme. So how does vivo optimize these processors?
At the vivo 2021 developer conference, vivo showed the market its unique understanding of the stability and smoothness of mobile phones.
For example, for the performance aspects that users care about the most, vivo has come up with a self-developed "high real-time computing engine" that can schedule the performance of the mobile phone. In simple terms, its biggest advantage is that the delay of processor frequency adjustment is greatly reduced, so that when the mobile phone needs to frequently "fully" exert performance in daily use, the sense of stuttering that users can feel will be significantly reduced.
According to the official data of vivo, under the same frame rate, with the same game scene as a test, the vivo mobile phone with a high real-time computing engine has dropped by about 10% in terms of power consumption, but it will not reduce the performance released by the mobile phone. That is to say, vivo's technology can achieve a good balance between performance and power consumption, thereby improving the battery life of the mobile phone in disguise and bringing a better machine experience.
For example, vivo brought "memory fusion technology" when Origin OS was released, which can transform mobile phones running memory on 8G into mobile phones equivalent to 11G storage effects, thereby obtaining stronger multitasking capabilities. How popular this feature is, it can be seen from the operation that other mobile phone manufacturers have also introduced similar functions.
There may be some readers who do not understand the role of "memory fusion technology", Xiao Lei also briefly explained. As we all know, the Android system is often accompanied by a brief stuttering situation when running multiple software at the same time, and this tearing in the experience will greatly affect the smoothness of the mobile phone system experience.
To this end, vivo launched the "application preload" function, which is simply to use AI algorithms to intelligently store users' commonly used APP in the background according to the user's experience habits. For example, when you browse an e-commerce platform, you will often share it with friends through WeChat, then the system will keenly capture your behavior characteristics to pull the WeChat process from the flash memory into the storage in advance to improve the startup speed.
But this operation is very eating the running memory of the mobile phone, if the mobile phone running memory is not enough to put down so much background software at the same time, the system will automatically clean up some of the software that occupies a large memory, which is what we know as the "killing background" phenomenon.
And vivo's "memory fusion technology", we can understand that the process of an application is actually divided into several pieces, respectively in the operation memory and expanded memory, then in this case, not only reduce the occupation of the native memory but also play a role in optimizing the next startup speed. This technology is definitely not virtual and unreal, but a major innovation in the history of mobile phone development.
At the vivo 2021 developer conference a year later, vivo announced the "memory fusion 2.0 technology". On the basis of memory fusion 1.0 technology to further optimize the upgrade, now the 8G running memory model can be expanded to 12G, in addition to its combination of a larger capacity of the virtual cache unit and the new simplified system technology, so that the phone itself after the memory occupation of the system itself reduced by up to 800MB, while providing more expanded memory for third-party applications to use, so that the multi-task performance of the mobile phone has been further improved.
Of course, while achieving "high performance" and "multi-tasking", vivo has not forgotten to innovate and upgrade a series of foundations such as mobile phone power consumption, signal, and even anti-aging experience after long-term use. For example, Vivo's smart antenna switching can double the signal performance of the mobile phone's vertical screen holding, and the iQOO 8, which upgraded OriginOS Ocean, has just recently obtained the "all-scenario durable (36 months) smooth experience certification" issued by Thiel Labs.
Some readers may ask why vivo does not directly give more memory on the phone, but instead engages in these software and algorithms?
As mentioned many times above, blindly stacking materials does not mean that it can bring direct improvement to the user experience, Xiao Lei believes that the biggest advantage of vivo's set of product methodologies is that the technology they develop is always closely related to consumer needs, and there will not be too much "useless work", resulting in cost waste. Vivo knows very well which technologies are real and valuable to consumers, which are retreats and have little value in a short period of time, and deploy technologies from the consideration of user needs. Perhaps these technologies are not as "tall" as we think, but the experience improvement they bring to users is very obvious, after all, the premise of the birth of these technologies is that "consumers have this demand".
In 2021, why did vivo change qualitatively?
The nine-story platform, starting from the soil, the importance of infrastructure for the overall performance of mobile phones is self-evident, whether it is the new OrginOS Ocean or various basic functions that are constantly upgrading and progressing, all tell a fact, today's vivo can indeed bring users a better performance in the comprehensive experience, perhaps this is also one of the reasons why vivo won the top three high-end mobile phone market share in the third quarter of 2021. Of course, all this stems from vivo's continuous investment in hardware and software.
Focusing on technology is a new path opened up by vivo in the innovation deep water area. And the core of all this is always inseparable from the product and the user. On the whole, vivo mobile phones will achieve "qualitative change" in 2021, mainly because they are very aware of the needs of the market and consumers, first go deep into the market to "insight into demand", and then "launch corresponding technologies" according to these needs. In addition, the long-term investment and research on the offline market has also given vivo a unique advantage in insight into demand. In the end, it created a situation where vivo that others did not see first, and vivo that others saw did well, and the gap became wider and wider.
Xiao Lei personally believes that the rapid development of vivo in the past two years has also provided an excellent learning template for the entire mobile phone market. Vivo will not be like some manufacturers, last year to the image as a selling point, this year and then replaced by charging, although in the short term this very bright selling point can indeed attract some consumers, but from a long-term point of view, this is not conducive to the development of mobile phone manufacturers themselves. That is to say, the current mobile phone manufacturers must have their own area of expertise, otherwise it is difficult to leave a deep impression on consumers and the market, and naturally they cannot win a good reputation.
Looking at the mobile phone market in the past two years, it is not difficult to find that many mobile phone manufacturers want to use the first technology or configuration to win the first place, but we must know that no matter how strong the hardware needs to be tuned, of course, it is not that the first launch is not good, but the premise is that it should be mature enough to be easy to use. Only with good technology with "good timing" can we exert its full strength and get consumer recognition, which is exactly what vivo wants to tell us at the 2021 developer conference.
2021 is a year of extreme turmoil in the global mobile phone market, but also a year of qualitative changes in vivo, in this year we have seen vivo in the image, performance, system, privacy and other points of user concerns most efforts, and the feedback given by the market also proves that vivo's efforts in the past two years are worth recognizing and learning.
Perhaps vivo still has a lot of technology to reveal, which is also in line with their usual style, the just concluded developer conference, or maybe it is just a preview.