Old wine lovers may pay less attention to the new liquor brands, or even scorn these brands. But as a sommelier, I want to maintain the spirit of continuous learning, and I will try new products in the industry. Today, from the perspective of a sommelier, evaluate these new brands that are hot
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Although "drinking is wine, not bottle", considering the scene of gift-giving, it still depends on the bottle.
First of all, the conclusion: Gu Xiaojiu has a design, Jiang Xiaobai has no design, and the rest are borrowed from plagiarism
These new baijiu forces borrow from Japanese whiskey bottles
1. Kaishan "borrowed" from Suntory
It can be said that it is a pixel-level copy, it may be afraid that it is too embarrassing to be exactly the same, and it has made a mountain at the bottom of the bottle, which is also an echo of the Kaishan brand.
In addition to kaishan, two other high-profile new brands have also borrowed from Ying to varying degrees
Off-topic, the same is "borrowing", Kaishan actually sued Baofeng, saying that it was plagiarized. Also speechless.
2. Guan Yun and Mr. Tan "borrowed" from Suntory Ji
This is the handling level, and the "square bottle" trend of domestic liquor is created by Suntory.
In addition, another product of Gu Xiaojiu also borrowed from the "season", but it was very smart, and the bottle cap was changed, but the appearance value dropped a lot.
When I first came into contact with Guanyun, I thought to myself, how is this bottle of "season" colorless? Another look at it turned out to be liquor.
In fact, suntory bottles are the bible of domestic distilleries, and they have more contact with wine, and they often look at various versions of cottages and replicas. After all, bottles like Suntory are a very safe choice.
3. Jiang Xiaobai has no design, no reactive power
It adopts a universal design, similar to the "big green stick" in beer, and any distillery has produced a similar bottle pattern.
4. Gu Xiaojiu wins
Gu Xiaojiu's packaging has won the IF Award (the Oscar of the design world), and the bottle shape resembles a grain of rice, which is highly compatible with the brand Gu Xiaojiu.
I've seen this design in baijiu, and it's very novel.
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1. Grain wine
Price: 13.9 yuan (100ml)
Implementation standard: GB/T10781.1 (excellent level)
When you are hesitant in the face of a category, buying millet will definitely not be fooled.
This wine embodies this sentence vividly.
The millet department has 6 points for the control of wine and 9 points for the control of human nature.
The quality of the wine is not amazing, but it is not annoying;
To have good-looking packaging, this is definitely a plus,
Finally, tell you a bottle of 9.9, I can't stand it anymore, and I want to taste everything.
You can buy it with confidence, and the gift box can also be taken out, which is suitable for gifts after 80 and 90.
【Color】Colorless transparent, hanging cup light
【Smell】The koji has a heavier taste and has the sour taste of grain fermentation
【Taste】The entrance is slightly sour, there is an alcoholic feeling, and there is a sweet and sour taste of grain fermentation
【Afterglow】The mouth is astringent
2. View the clouds
Price: 320 yuan (500ml)
Implementation standard: GB/T10781.1-2006 (excellent level)
I've seen the founder's video too, and there's something about it.
This year, I also took the investment of Yuanqi Forest, and after the capital intervened, this brand will definitely be able to be speculated in the future.
Guanyun's problem now is that it is not generous, the money is spent on marketing, the price of 400 yuan, the content of old wine is really very small, the most intuitive feeling is that the entrance is spicy, and the proportion of new wine is very high when you taste it.
The unboxing experience is the best of these, the box is iPhone texture, suitable for young people who drink liquor.
【Smell】The clear aroma of liquor is more comfortable
【Taste】The entrance is spicy, the alcohol taste is weak, the layering is single, and the tail note is lighter
[Afterglow] is mainly spicy, with a little sweetness
3. Jiang Xiaobai
Price: 20 yuan (100ml)
Executive standard: GB/T26761 (excellent level)
It's like drinking, and I drink it like that, but there's no denying that there are people who like it, like Russia, and they drink vodka all the way.
In fact, Jiang Xiaobai also knows that he has no taste, so he teaches young people to mix sprites and also produce fruity liquor.
【Color】Colorless and transparent
[Smell] do not rush, smell the fruity aroma
【Taste】The entrance is relatively smooth
【Afterglow】The sense of alcohol rises
4. Open the mountain
Price: 239 yuan (500ml)
Implementation standard: Q/KEK 0001S-2019
It borrows many techniques from sake and whisky. The fragrance type is also the "net fragrance type" of the self-reliant portal. Some people say that it is not foreign and not soiled, and some people say that it is bold innovation.
As a sommelier, being able to taste the body is made with heart, balance and coordination. But it certainly does not conform to the aesthetics of liquor, as a daily drink, I am not used to drinking.
However, Kaishan solves the problem of young people, and the feedback of young people around them is: "Drink kaishan does not choke, it is a good entrance." The packaging is exquisite, and he will be happy if someone else sends it. ”
【Smell】There is a fermented smell of rice, much like sake, with a slight floral and fruity aroma
【Taste】The entrance is soft, there is no sense of irritation, and the fine taste has the aroma of ester substances and rice substances, and the tail is slightly bitter
【Afterglow】There is a rice wine aroma, which is more mellow
5. Mr. Tan
Price: 99 yuan (500ml)
A sub-brand of Tiantan Wine, Tiantan was a supplier of wine companies before, and there was no shortage of customers in first-line liquor companies.
Now the transformation to do their own brand, the advantage is that the old wine inventory is large, the quality of the base wine is good.
In the early stage, for word of mouth and sales, the wine quality will be better than the same price, and this bottle of 99 yuan can be compared with 300 yuan of wine.
The packaging is young, and it is still very orthodox to drink out of the bones, and it is suitable for rations.
【Smell】There is a comfortable floral and fruit aroma
【Taste】The entrance is soft, soft and sweet
【Afterglow】Sweet back is better and sweet
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Many people want to try new brands, but they are afraid that they will not meet their own appetites, so I recommend buying small bottles from each family.
First of all, the conclusion: in line with the principle of drinking well and saving money, I recommend Mr. Tan and Gu Xiaojiu.
Mr. Tan Jingdong price 9.9, a single bottle on the free shipping, very sincere
The daily price of gu small wine is 13.9, and it is worth trying
Jiang Xiaobai supermarket has it, but it is not appetizing.
The price of Guanyun is inflated, but you can spend 27 yuan to taste it, and you have broken your thoughts.
The opening vial is also a gift box, so it is expensive, but the exquisite can be used as a souvenir.
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Kaishan is like sake, Jiang Xiaobai is like vodka, want to drink liquor, don't try them both.
Guanyun focuses on high-end liquor, but the word "high-end" is only reflected in marketing.
The quality of Gu Xiaojiu is in line with the pricing, and it can be given away by self-drinking, and all aspects are balanced.
Mr. Tan is worth trying, the wine body is amazing, but the brand sense is weak.