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A Japanese game education institution has sparked a hot discussion about advertising in Kagawa Prefecture

An advertisement published on December 20 in Shikoku Shimbun, a local newspaper in Kagawa Prefecture, Japan, sparked a heated discussion among netizens.

A Japanese game education institution has sparked a hot discussion about advertising in Kagawa Prefecture

Kagawa Prefecture has received attention from netizens for passing the "Anti-Addiction Regulations on Online Games" (minors can only play games for 1 hour a day), and the amazing thing about this advertisement is that Kagawa Prefecture, which restricts minors from playing games, has a straight punch, because the headline of the advertisement is - Don't just study, play games.

The ads read as follows:

"Maybe someone will tell you in the future, 'Don't just focus on learning, just play games."'

Once upon a time, novels and manga were regarded as poisons, and it is said that even the famous Natsume Soseki was ridiculed when he first became a novelist, saying that "the elite from the imperial family actually went to engage in such a vulgar business." But now, his works can firmly grasp people's hearts and become the food of their lives.

In the same way, our view of the game has also begun to change, and we can constantly make mistakes and try in the process of playing the game, and we can really feel our own growth. When completing difficult levels, you can also increase your sense of self-affirmation. Sharing fun with players from all over the world in the virtual space, the game has the power to enrich life experience. ”

A Japanese game education institution has sparked a hot discussion about advertising in Kagawa Prefecture

The advertisement was run by Japan's first online tutor of games, "ゲムトレ" (game training), which aims to help children grow with special experiences in games, learning to learn knowledge and strength while having fun.

The head of the institution, "Owata and Izumi", said that the reason why such an organization was set up was because he had been saved by the game, suffered from school bullying in elementary school, had no place in school, lost the meaning of survival for a while, and then made a lot of friends through the game, practiced diligently every day, and also participated in some game competitions, this experience became his valuable life experience, and he hoped to let more people know that "games can also be a good medicine."

A Japanese game education institution has sparked a hot discussion about advertising in Kagawa Prefecture

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