The snow content of the circle of friends is soaring at the concentration of 1 snow field every 5 on the top, skiing has obviously become a new model for urban social networking, high-level players are speeding on the slopes, and newcomers can also drink a cup of hot tea in the face of the snow.
But who says skiing can only be done on the top of the mountain? Coach is going to play something different this winter, the double collision of curiosity and exploration, so that COACH can create a mind snow camp - the release of the first ski series, breaking the time and space restrictions and winter dullness, and taking colorful colors to the streets.
The temperature is below zero, and the fashion starts
Skiing is nothing new and has been a trendy way of life for nearly 100 years.
In 1912, a British man broke the boarding of the Alps, making skiing into life as entertainment; in the late 1970s, the European and American ski markets matured, and large-scale construction of snow fields pushed the sport into a social hit.
The grandeur of the TV era, the melody of disco music, and the different colors of snowsuits make skiing a warm and fun dream in urban culture.
Over the past year, COACH Executive Creative Director Stuart Vevers revisited many old TV shows and movies. He loves the elements that make people feel comfortable, and that's the wonder of nostalgia.
Based on the theme of comfort, softness, touch and layering, this winter sports series boldly integrates retro sports elements, and conveys the brand's desire to explore nature under the creative fusion of classic skills inheritance and winter outdoor inspiration.
"I hope to be able to interpret COACH's new fashion concept and interpret the current season trend in a more frank and sincere way. As a continuation of the autumn story, the Winter collection shows the brand's optimistic and warm attitude towards life, carrying our original intention to create a beautiful future. We hope to further present the brand connotation through this exploration and playful nostalgic narrative. Stuart Vevers, executive creative director at COACH, said.
Ski camp for Dreamers
Imagination is not imprisoned because there is no way to walk in the snow and ice.
Just recently, a "snow field" was parachuted on the banks of the Suzhou River in Shanghai!
With the release of Snow City, a new online skiing series online game for online COACH, the Shanghai Tower COACH "Snow City" holiday 3D wall show by waibaidu bridge arrived as scheduled.
In the interlacing of virtual light and shadow, a snow track emerges between the buildings of the city, and the "snow season animals" go to enjoy the happy time, breaking the winter silence and awakening the vitality and new life of the ancient streets between the color combinations of nostalgic sports.
The flow of light and shadow is like breaking the wind on the slopes, the speed and pleasure are released at this moment, and the ski journey officially begins all the time. In the game of wind and snow wrestling, soar your adrenaline and dopamine.
Become a classic retrograde
COACH can always use the keen molecules in his genes in the seemingly ordinary daily life, constantly explore, and make it a classic. As the brand was founded, Miles & Lilian Cahn found the original material in the old baseball gloves that became softer and softer, pioneering a leather popularity.
With the continuous pursuit of new lifestyles by consumers, outdoor sports such as winter skiing have gradually emerged and become the first choice for vacation leisure and family travel. Combined with this observation, COACH explores the opposite approach – rewinding the timeline to find inspiration from the snow frolicks of the 1970s, creating a future trend that combines fashion sense and functionality, and interprets "ski fashion" to show the trend creativity. At the same time, the circular fashion product range made of sustainable materials combines comfort and practicality while interpreting the brand's mission of environmental responsibility.