【Original】 New observation of Kazakhstan
【Original title】This year's transaction volume is expected to reach 2.2 billion US dollars Has the Kazakhstani e-commerce industry begun to exert its strength?
During the spread of the new crown pneumonia epidemic, the long-term stay at home of consumers in many countries has led to changes in consumption habits, which has promoted unprecedented development opportunities for the e-commerce economy. Kazakhstan's e-commerce companies are no exception, under the negative impact caused by the epidemic, they are using e-commerce services to create a new development channel.
The epidemic has accelerated the rise of e-commerce in Kazakhstan
In recent years, the size of Kazakhstan's e-commerce market has increased from 115.7 billion tenge (about $260 million) in 2015 to 436 billion tenge (about $1 billion) in 2019, with a cumulative increase of more than 270% in five years. Among them, the online retail business increased from 50.9 billion tenge to 206.3 billion tenge, an increase of more than 3 times.
According to the TOP KZ Retail E-Commerce Annual Ranking of Retail E-commerce in Kazakhstan jointly published by Forbes Kazakhstan, Baker Tilly and the "Digital Kazakhstan" Association, Kaspi.kz maintains the status of the largest retail e-commerce platform in Kazakhstan for the third consecutive year.
Since the launch of the app in June 2017, Kaspi.kz has more than 8.5 million users registered to use it.
Since the launch of the app in June 2017, Kaspi.kz has more than 8.5 million users registered to use it. At present, a total of 400,000 kinds of goods are sold on the Kaspi.kz e-commerce platform, covering 54 cities in Kazakhstan.
It is worth mentioning that the variety of products in Kaspi.kz is expanding every year, especially this year, which has doubled and the number of stores has increased by 1,000.
Mikhail Romtasze, Managing Director of Kaspi.kz, said: "In the first eight months of this year, our customers made 2.6 million online purchases, compared with last year, the amount of consumption reached 200 billion tenge. Kaspi.kz purchases increased by 125% and the number of purchases increased by 150%. ”
In the past six months, during the epidemic, e-commerce consumers in Kazakhstan have paid 900,000 orders through Kaspi.kz, doubling orders compared with the same period last year.
Mikhail said: "During the epidemic, the risk of virus transmission is relatively large, and with the support of many parties, together with the express delivery company, we have made every effort to carry out the distribution work so that the people of Kazakhstan can enjoy safe online shopping at home." ”
It is understood that in the first half of this year, the volume of transactions in kazakhstan's electronic trade market reached 473 billion tenge (about 1.1 billion US dollars), accounting for 9.4% of retail trade. Sales are expected to reach KZT 946 billion by the end of this year .
China and Kazakhstan join hands to "break into" the market online
Kazakh Minister of Trade and Integration, Bakhti Sultanov, announced at an international video conference on the theme of "Eurasian Economic Union and China's Belt and Road Initiative" that Kazakhstan plans to increase the proportion of e-commerce to 15% by 2025.
When it comes to Kazakhstan's rapidly developing e-commerce sector, we cannot ignore the existence of important economic partners such as neighboring China, which has become the world's leader in e-commerce in the context of the epidemic. According to statistics, from January to July 2020, China's online retail sales were 6.08 trillion yuan, an increase of 9% year-on-year.
China has shown great achievements in the development of the digital economy, and the close cooperation between China and Kazakhstan has also encouraged Kazakh enterprises to learn from China's experience and accelerate the adoption of innovative economic methods.
In 2020, under the impact of the epidemic, the e-commerce industry in Kazakhstan ushered in a wave of development.
Bacht Sultanov believes that under the difficult conditions of global economic recovery, the countries of the Eurasian Economic Union should strengthen the development of e-commerce and use e-commerce platforms to expand exports to China. "More and more Kazakh enterprises are entering China's e-commerce platform." Baht Sultanov said that in the context of e-commerce promotion, Chinese consumers are becoming more and more interested in goods from Kazakhstan.
At present, in order to help more Kazakh enterprises use e-commerce platforms to conduct business, the Ministry of Trade and Integration of Kazakhstan has implemented the "Internet Exporter Training" program for some eligible enterprises from this year. So far, 46 Kazakh enterprises have qualified as Chinese e-commerce platforms that can sell everything from agricultural products to digital devices. Recently, the second phase of the training program has been launched, and it is planned that another 50 enterprises in Kazakhstan will enter the Chinese e-commerce platform within the year.
Online access to the "double market" between China and Kazakhstan
"Hello ~ Hello everyone, welcome to the TCB live broadcast room, today we launch the organic green flour produced in Kazakhstan ..." Kazakhstan cross-border e-commerce TCB is located in China's commodity live broadcast room, every day in Douyin, Kuaishou and other Chinese social software platforms, to promote Kazakhstan-produced flour, juice, biscuits, candy, mineral water and other foods, these goods in the Chinese consumer market has always been loved by consumers.
In the field of e-commerce in Kazakhstan, TCB cross-border e-commerce was established less than two years ago, as a new face, during the epidemic this year, it successfully rode the east wind of Internet cross-border retail and turned online to open a sales channel for China.
Kazakhstan cross-border e-commerce TCB live broadcast room, every day on douyin, Kuaishou and other social software platforms, to promote Kazakhstani products.
TCB cross-border e-commerce full name technicoly creation bazar, aims to revolutionize digital technology in the Kazakh market. The platform combines innovation and the application of big data, overseas warehouses and supply chain channels through self-developed multilingual mobile Internet APP to create a channel for commodity trade between China and Kazakhstan.
Jumabek, president of the Kazakhstan TCB cross-border e-commerce platform, introduced that from the data of platform transactions, the current hot goods for Kazakhstan mainly include children's electric toothbrushes, coffee machines, humidifiers, digital products, and sports equipment.
"Especially for Chinese black technology products, after the live interactive promotion of Kazakh Internet celebrities on Instagram, the number of user registrations has obviously increased." Jumabek said that the goods that TCB sells to China are mainly agricultural and sideline products and green and natural products.
TCB's commodity supply chain not only opens up China and Kazakhstan, but also incorporates Kazakhstan's local supply chain into the cross-border e-commerce platform. At present, the online sales of local products in Kazakhstan are also relatively popular.
Jumabek introduced: "We mainly start from the products that are just needed, with the help of the complementary advantages of the Chinese and Kazakhstan markets, to provide accurate goods for consumers on both sides. ”
At present, TCB cross-border e-commerce has opened Apple and Android systems, and has its own logistics distribution system and self-built warehouse system, relying on the commodity resources of China and Kazakhstan to provide online and offline sales services for buyers on both sides.
"We want to attract more suppliers to join the TCAB cross-border e-commerce platform, and we also open a cloud store and cloud warehouse system to provide employment and entrepreneurship opportunities for more young people in Kazakhstan." Jumabek revealed that The development of China's e-commerce industry is mature, and TCB wants to rely on China's e-commerce technical resources, with Kazakhstan as a base, and radiate the e-commerce industry to countries along the "Belt and Road" in the future to expand the consumption scale of TCB.
Source: 87th issue of the Kazakh Silk Road Today newspaper Chinese edition
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