The NOAH brand once exploded in the trend circle in the first two years, and the iconic is that the classic Red Cross logo often appears in the streets and alleys, whether it is a trend celebrity or a street master, they are interpreting the brand's style.
Of course, in addition to the inherent impression left by the public, this is also related to the fact that its director, Brendon Babenzien, was a former creative director of supreme.
Today's NOAH is also becoming more and more mature, under the designer's delicate design and new attitude to the trend, the enthusiasm of NOAH is once again promoted.
In addition, the manager has always had different demands on music culture, and he also loves co-branded tastes, so there is this joint series with the punk band Youth of Today.
Rock bands have always been the favorite co-brand of street brands, and speaking of this noah co-brand youth of Today, this band is the typical hardcore punk band in the United States.
Founded in the late 1980s, it went through 4 members from inception to dissolution, and their work played an irreplaceable role in the rock culture boom.
In this co-branded series, NOAH once again presents punk music culture to street players, which is bound to spark passion.
Throughout the season, a series of clothing items have been created, including a variety of T-shirts, pullovers, jackets and more. Combined with everyday and versatile colors, it presents a casual and natural street look.
In the details of the piece, the words Youth of Today are used as the main design elements, and the cover of the album "Can't Close My Eyes" is added, which is quite personal!
The season's co-branded clothing items will be listed on the Tokyo NOAH Tokyo flagship store on March 16th, so don't miss it!