Time flies, in the blink of an eye has entered the summer, the major brands in the fashion industry in addition to seizing the time to open factories and resume work, but also to keep up with the situation to adjust their operating strategies.
Burberry is one of the most positive, since designer Riccardo Tisci took office, the brand's former image of the British aristocracy has disappeared.
▲ Riccardo Tisci
Today's Burberry is not only on the road to "rejuvenation", but also began to adjust all aspects of the brand according to social or online hotspots.
Not long ago, Burberry officially announced that it will enter into a long-term partnership with the LGBTQ+ charitable organization Albert Kennedy Trust.
The brand also said it would adjust its future business towards a more "inclusive" direction based on the charity's expertise on LGBTQ+ culture.
▲ Albert Kennedy Trust
In addition, to further celebrate the LGBTQ movement's development to date, Burberry will also make donations to UK Black Pride, Stonewall and other organizations.
Seeing that there will be a lot of question marks on the heads of the little friends here? Here, Ge Jie first makes a small science popularization of LGBTQ+ for everyone.
LGBTQ+ means "sexual minority" and is called Lesbian, Gay, Bisexual, Transgender, Queer
Coupled with the English acronym of intersex, asexual and other people, referred to as "LGBTQ+", in general, it is a general term for people with different sexual orientations, gender identities, sexual expressions and traditional cognitions.
June may be just a sign of pouring rain and a fiery sun for our daily lives.
But in Europe and the United States, June was given a strong political and humanistic overtone season because of the LGBTQ+ movement.
Because the LGBTQ+ movement is symbolized by a rainbow, June is also called "Rainbow Moon" or "Pride Month"
Companies such as Nike and Adidas also launch a series of related products in June each year in solidarity with this movement for equality and independence.
As we all know, stars and artists have a certain number of fan groups due to their high degree of attention, and they naturally have a certain social discourse power compared with ordinary people.
In the recent racial equality movement in the United States, many celebrities have expressed their views to society and the people through different channels on various occasions.
▲ NBA superstar LeBron. James
▲ Well-known rapper Dog Ye
As public figures, they led by example, making the most of their voice to help the affirmative action movement.
Like the well-known singer-songwriter Kanye West West), the famous NBA player Lillard (Lillard) and others took to the streets themselves, joined the parade, and shouted with ordinary people.
▲ Kanye participated in the parade with his hands in his pockets
Lillard (center) and the marchers
As the probe position of the human rights movement, the LGBTQ+ cause has been supported by many well-known people.
The well-known Lady Gaga, Mold Taylor Swift Swift), Britain's "Diving Prince" Daly, and others are staunch supporters.
▲ Lady Gaga
▲ Taylor Swift
Among them, Lady Gaga, in a speech at the entrance of the White House, publicly shouted to the then US President Barack Obama in broad daylight, calling for relevant measures to ban "anti-homosexual" activities across the United States.
One of her songs, "Born This Way," speaks to the LGBTQ+ community.
▲ Lady Gaga White House speech scene
But with the increasing development of social media and the narrowing of regional differences around the world, the LGBTQ+ movement has covered more than just Europe and the United States.
In recent years, the sport has also been in full swing in developed parts of Asia such as China, Japan and South Korea.
As the movement grew, many inland, Hong Kong and Taiwan artists have also become staunch supporters of LGBTQ+, such as Cai Kangyong, Xiao Yaxuan, Rainie Yang, Cai Zhuoyan, He Yunshi, as well as Xie Na, Yao Chen, Zhou Xun and so on.
But when it comes to translating rhetorical support into real action, Jolin Tsai, as we know it, is definitely a benchmark.
Two years ago, billboard, the world's authoritative music media, published a personal interview with Jolin Tsai on its official website.
In the interview article, Billboard not only affirmed Jolin Tsai's outstanding musical level and status in the Chinese music scene, but also gave a more detailed introduction to her outstanding contributions to the LGBTQ movement.
She was even called "one of the largest LGBTQ Icons in Asia" in the article.
In the interview, Jolin Tsai did not recount her bumpy road to success as vividly as the average female artist.
Instead, she said in a relaxed tone that her songs and MVs are the embodiment of her truest thoughts, and that she is only engaged in the music industry so that more people can hear her voice.
When it comes to LGBTQ, she doesn't copy a set of "tall" rhetoric.
She said bluntly that it is because her friends and many fans are members of this group, but their voices cannot be conveyed to every corner of society.
The reason why I became a "volunteer propagandist" is to let more people know that such a group exists, and understand their concepts and differences.
Jolin Tsai's words are beautiful, and the practical things she does are even more admirable.
Back in 2007, she used a song "Love Unforgivable" in her album Agent J to encourage people who aspire to the same sex to boldly pursue their own happiness.
The lyrics of "Go Go Sister, Go Go Brother, Love Is The Same, The World is Just" gives thousands of gay people the courage and strength to love.
On her 2012 album Muse, she not only expressed her support for the LGBTQ community in the song "Psychedelic", but also called for more understanding and tolerance of the group and to treat each other as equals.
"You were originally named Happy, a natural character. You are the most beautiful color at the junction of sunshine and rain. ”
The beautiful lyrics make people feel the efforts made by Jolin Tsai to eliminate gender awareness differences.
▲ "Psychedelic" MV clip
Because of its high musical standards, "Psychedelic" has already had a considerable impact in Asia at that time, and people's discussion of LGBTQ has gradually become the main issue in life.
So Jolin Tsai continued to work hard, and released the album "Yuck" in 2014, which once again hit people's hearts with a song "Different and How".
Unlike the previous two songs that support LGBTQ, the MV production of "Different and What" is a highlight of the song.
▲ "Different and How" MV clip
The MV of this song is based on a real event: a pair of lesbian lovers who have been together for more than 30 years, one party suddenly falls critically ill, but because the law does not allow them to marry, the other party cannot sign the lover's surgery as a family member...
In the MV, the same-sex couples played by Jolin Tsai and Lin Xinru are very much in love with each other, in order to adhere to their love with each other, they have to often endure the different eyes of others and the "accusations" of society, and they are saddled with pressure different from ordinary people.
But although the MV let people see the difficult side of LGBTQ people, it also made people see their determination to love.
In the climactic part of the MV, Jolin Tsai and Lin Xinru both wore white wedding dresses and gave each other a deep kiss under the reflection of the sun.
In 2016, Jolin Tsai, together with Xiao Yaxuan, Rainie Yang and other well-known artists, held a public welfare concert called "Love the Greatest - Marriage Equality" in Taipei, and donated all the proceeds from the concert to the LGBTQ organization.
On May 24, 2017, under the supervision of various aspects of public opinion, the chief justice of Taiwan's Judicial Yuan announced that same-sex marriage is no longer a measure against the Constitution.
Taiwan thus became the first region in Asia to legalize gay marriage, a major step forward for the LGBTQ movement in Asia.
▲ Taiwanese people celebrating the legality of same-sex marriage
Looking back on this bumpy road, jolin Tsai and other artists have made a huge contribution, and it is through their own sparing efforts that the attention of society continues to shift to LGBTQ.
But we can't just see the efforts of the people on stage, but forget the efforts of the people offstage, behind the star artists, there are countless LGBTQ organization members working day and night, exhausting their efforts for their "world unity".
Under the continuous efforts of these people, there are differences in gender perception, but the concept of equality of all employees is becoming more and more deeply rooted in the hearts of the people.
People are no longer ashamed to reveal their different sexual orientations to others, and more and more gay people dare to hold each other's hands on the street.
Regardless of whether you have doubts about your gender in front of the screen, please be more understanding and tolerant of others.
Villains are the same but not harmonious, and gentlemen are harmonious but different.
Click "Watching"! Hopefully, you too will be included.