Cao Yang: Inheriting a good gold jewelry culture focuses on innovation

On December 18th, the "First China (Putian) International Gold jewelry Culture Forum" was held at the Convention and Exhibition Center of Putian City, Fujian Province. Cao Yang, President of Shenzhen Gold and Jewelry Culture Research Association, attended the forum and delivered a speech.

He said that under the new stage of development, to inherit China's gold jewelry culture, it is not only necessary to refine and display the spiritual identity of China's excellent traditional culture, but also to refine and display the contemporary value and world significance of China's excellent traditional culture. At the same time, the refining of the spiritual and cultural identity can not be copied into a product unchanged, but needs to be innovatively expressed, on the one hand, the Chinese elements are expressed in a worldly way, and the other side expresses the world elements in a Chinese way.

Cao Yang, president of shenzhen gold and jewelry culture research association, photographed by China Fortune Network

Cao Yang pointed out that in order to achieve the "cultural landing" in gold jewelry, seven "cultural grippers" can be used. One is the harmonic culture, which can both express sound and shape, and can be used in gold jewelry to effectively convey affection; the second is the zodiac culture, which corresponds to the special zodiac products in gold jewelry, which are outstanding in the whole product system; the third is feng shui culture, derived from the zodiac culture; the fourth is religious culture, which is mainly embodied in the Chinese gold jewelry industry as the core of Buddhism and Taoism; fifth, the blessing culture, expressing good intentions with spirit beasts and symbolic plants; sixth, folk culture, with different customs and habits in various places as a contrast, Develop corresponding products in gold jewelry; the seventh is the red culture, and there are currently many gold jewelry products presented around this. "Only by following the cultural context and following China's excellent traditional culture can the development of the industry be stable and far-reaching."

It is understood that the forum with the theme of "new development path of gold and jewelry industry under the great changes in the world", supported by the China Gold Association and the World Gold Association, invited politicians and business people from government departments, gold and jewelry industry, financial institutions and other political and business circles to gather in Putian to build a communication platform for win-win cooperation at home and abroad.