In recent months, BYD has opened its doors, and after several consecutive monthly sales of new highs, its cumulative sales in November actually surpassed that of Dongfeng Nissan.
It can be seen how powerful BYD is today.
Of course, high sales should be a small goal for BYD.
Next, BYD wants to play a big ticket: that is, to launch high-end brands and models that cost nearly a million.
It seems that this time BYD is really going to move.
Seeing this, I don't know if Di Fan is very excited?
I think it's not just Dick fans who are excited.
According to media reports, at the technical communication meeting recently, BYD made it clear that it will implement a new brand strategy from 2022, eight words - two not only, three leading.
This means that the future of BYD is not only facing the domestic market, nor is it just the automotive industry.
Three leading positions are even better: technology leadership, quality leadership and market leadership.
At the same time, BYD Han will launch a new high-end car brand, which is expected to be officially released in the first half of next year.
Its first model was a hardcore off-road vehicle.
Competitors of this car, directly targeting Mercedes-Benz Mercedes-Benz Big G, will launch both pure electric version and plug-in hybrid version models, with a price range of 50 to 1 million yuan. It is expected to be officially unveiled in the second half of next year and listed in 2023.
In fact, as early as June this year, Li Yunfei, general manager of BYD's automotive public relations division, had publicly stated that BYD was building a new high-end car brand, which would be released in the fourth quarter of this year.
He also stressed that the car is enough for people to see it for the first time and their eyes don't want to leave.
At the beginning of December this year, Zhao Changjiang, director of BYD's high-end brand organization office, also released news to solicit the demand for high-end new energy MPV.
It is speculated that this car may be BYD's upcoming medium and large MVP Ming.
At the same time, the BYD e series will also launch two models, namely EK and EG. It should be a high-end model of the e-series.
Among them, EK is positioned as a pure electric compact car, and it is expected that the price of new cars will be about 150,000 to 200,000 yuan after listing.
The EG is a medium-sized pure electric SUV, and the price may be around 200,000 to 250,000.
At this moment, it is most appropriate to use the phrase "if it does not fly, it has soared into the sky, and if it does not sound, it has become a blockbuster", which is most appropriate.
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