The city is hot and has arrived as scheduled!
McKinsey predicted in the Luxury Report 2019 that a deep understanding of China's younger generation and their social circle has become a key priority to determine the brand's survival in the next decade.
Prada opened an official account for Little Red Book
Recently, Italian luxury brand Prada officially launched the official account of Xiaohongshu, and recently made a series of upgrades to its Chinese social media platform, including upgrading the Prada WeChat Mini Program limited time store to an official boutique that continues to be online, further enhancing online services.
As of now, LV, Dior, Gucci, Prada, Celine and Balenciaga, the head brands that are currently most concerned by Young Chinese people, have opened Xiaohongshu accounts.
Image from screenshot
London Fashion Week will be cancelled in January 2022
Due to the repeated impact of the epidemic, the British Fashion Council (BFC) decided to cancel London Fashion Week, which was scheduled to be held in January next year, and instead hold three events in February, June and September, and launch women's and men's collections at the same time.
Following the launch of the combination of online and offline models in September this year, the British Fashion Council will continue this approach to better engage with fashion critics and consumers around the world.
The BFC also released the dates for the three London Fashion Weeks 2022 through its website, from 18 to 22 February, 11 to 13 June and 16 to 20 September 2022.
Image courtesy of www
Buccellati pays homage to a century-old aesthetic classic
In a tribute to the Century-old aesthetic classic of the Buccellati brand, Buccellati has launched a brand new brand book published by Assouline Press. To this end, a new Ombelicali series necklace has also been launched, which reproduces the elegance and agility of the Umbilical series necklace.
This magnificent and rare classic was once given as a gift to his lover by the literary scholar Gabriele d'Annunzio.
At this book launch, the new Olympic series necklaces will be unveiled alongside several Umbilical necklaces designed by the brand's founder Mario Buccellati in the 1820s and 1830s. Today, the Umbilical collection of necklaces is stored as a private collection or in the brand's collections.
The image comes from the brand
VALENTINO与AKONI GROUP
Signed a new eyewear concession agreement
Valentino announces a new concession agreement with the Swiss-based Akoni Group, which will take full responsibility for the design, production and global distribution of Valentino's eyewear line.
The 10-year agreement will come into effect in July 2022, when the first new collection led by Akoni Group will be launched at the same time, and the face of the collection will be revealed in Valentino's Spring/Summer 2023 fashion show.
The eyewear collection produced under the new agreement will embody the essence of Valentino haute couture, combining high-quality materials, traditional craftsmanship and advanced technology, reflecting brand values and unique creativity.
RICHARD MILLE partnered with louvre Abu Dhabi
Recently, RICHARD MILLE announced a decade-long partnership with Louvre Abu Dhabi to actively fulfill its commitment to promote the development of contemporary art. The Louvre Abu Dhabi is not only the top art museum in the Middle East, but also one of the world's most prestigious art institutions. The collaboration aims to deepen the connection between visual aesthetics and the art of watchmaking, advocating visionary creativity and pioneering perspectives on a global scale.
Coinciding with the 50th anniversary of the UAE, the RICHARD MILLE Art Prize 2021 features a special theme of "Memory, Time and Territory". The inaugural exhibition is only open to artists who created in the UAE, and at this milestone in history, it focuses on the unique artistic talents and insights of local creators in the UAE.
The exhibition is scheduled to last from November 18, 2021 to March 27, 2022. For art connoisseurs, this is undoubtedly an annual event not to be missed. The exhibition's international jury, which is made up of renowned art collectors, curators and critics, will select a contemporary artist as the first winner of the RICHARD MILLE Art Prize. The award ceremony will take place in January 2022.
The Prada Foundation will present
Artist group Elmgreen & Dragset exhibition
The Prada Foundation will present artist group Elmgreen & Dragset's solo exhibition "Useless Body?", from March 31 to August 22, 2022, in Milan.
Covering an area of more than 3,000 square meters, the "useless body?" The exhibition is one of the prada foundation's most ambitious thematic studies to date. The exhibition will occupy four gallery spaces and courtyards at the Foundation's Milan site, exploring the current state of the body in the post-industrial era, when our physical presence seems to be losing its core, or even being completely redundant.
This shift affects every aspect of our lives: from our work environment to our physical health, our relationships, and the way we save information. Exhibition "Useless Bodies?" It also explores how we can adapt at the physical level to a world that is increasingly dependent on two-dimensional images, especially given the current COVID-19 pandemic.
The Prada Foundation will also publish a 500-page book, The Useless Body? as an extension of the exhibition's theme, rather than a traditional exhibition catalogue. More than 35 authors, including philosophers, artists, writers, scientists, and thinkers, will explore our changing perceptions of the body and its status from a variety of perspectives.
Ralph Lauren joined forces again
Australian Open 2022
As the official apparel brand, Ralph Lauren has once again teamed up with the 2022 Australian Open. This year, the brand has also been designated as the official bath towel sponsor for the event and will launch the Australian Open Commemorative Edition capsule collection for the first time.
This is the third Grand Slam tournament Ralph Lauren has partnered with after the Wimbledon Tennis Championships and the U.S. Open.
As the official apparel brand of the 2022 Australian Open, Ralph Lauren will provide specially designed clothing for 4,000 staff members at the Australian Open, including referees, caddies and on-site staff.
In line with the company's commitment to sustainability, the 2022 Australian Open uniforms will feature eco-friendly fabrics, as well as a series of outstanding features designed to enhance performance on the field, such as comfortable elasticity, moisture absorption and UV protection, helping athletes to work the field.
2021 is coming to an end, although this year is mixed with many unsatisfactory, but also witnessed the close embrace of the Olympic arena, the time and space dialogue of the Chinese space station, the EDG glory to win the championship... There is farewell, there is gratitude, there is respect, there is pride.
I believe that the upcoming year of 2022 will also be a year of recovery and restart, and tomorrow will be better.
Written/Curated by: Fiona
Typography: kiki
Producer: GaGa
With gratitude,
Warm forward!