People's Sports and Dragon FC jointly help the development of China's mixed martial arts industry

People's Sports (Beijing) Co., Ltd. (hereinafter referred to as "People's Sports") has officially reached a cooperation with the Chinese fighting event brand "Dragon FC", and the two sides will work closely together to jointly help the development of China's mixed martial arts industry and jointly launch China's new mixed martial arts event IP - Dragon FC China Mixed Martial Arts Champions League. The tournament plans will be staged in Beijing, Shanghai, Foshan, Qingdao, Jinan, Changsha, Shenzhen, Hefei, Nanchang, Chengdu, Xiamen and other cities.

Mixed martial arts is a comprehensive freehand fighting sport based on standing blows, wrestling and ground fighting. In recent years, with the dissemination of mass media and the promotion of professional martial arts athletes, more and more people have begun to correctly recognize and understand mixed martial arts, many of whom have begun to directly participate in the sport of mixed martial arts, and fighting events that integrate ornamental and competitive nature have increasingly become the soil for cultivating Chinese professional fighters.

Founded in 2015, Dragon FC is The Dragon FC has produced many Chinese first-line martial arts champions and athletes as the first platform for introducing and hosting large-scale mixed martial arts events in China. Cai Jialong, founder of Dragon FC, said that for the dragon FC brand, it is of great significance to become a strategic partner with People's Sports and jointly promote the development of China's mixed martial arts sports and industry. The two sides will uphold the principle of "open cooperation, co-construction and sharing", give full play to their respective advantages, and create a professional benchmark sports event with Chinese national culture for the purpose of disseminating correct aesthetic values, promoting national culture, invigorating national spirit, and showing Chinese strength and Chinese martial arts culture to the world. "We hope to actively carry out a series of activities combining sports and tourism culture through the content and communication power brought by the combination of different cities and Dragon FC, and jointly create a professional benchmark sports IP that promotes the excellent national culture, cultivates the national independent brand, and has Chinese strength."

As a sports platform focused on by the People's Daily People's Network, People's Sports is the official promoter of the development of China's sports integration industry. For a long time, People's Sports has also paid great attention to the industrial development of traditional Chinese martial arts, mixed martial arts and other fields, and attaches great importance to promoting China's independent event brands and promoting excellent national culture. Zhu Kai, chairman and general manager of People's Sports, said: "At present, the development of mixed martial arts in China is a manifestation of conforming to the trend of history and the need to promote the diversification and international development of Chinese martial arts. We will take this cooperation as an opportunity to better empower the new event IP with the political value, communication value, brand value and platform value of the People's Network, do a good job in event promotion, and promote the better development of China's mixed martial arts. ”

Finally, the two sides agreed that in order to promote the better development of mixed martial arts in China, it is necessary to break the definition of the sect, adopt the strengths of all families, and cultivate a truly Chinese characteristics of the event platform. At the same time, it is also necessary to strengthen the improvement of the fighting industry chain, starting from the club, the event side and the general audience, strengthening the cultivation of excellent coaches and athletes in the club, and optimizing the operation mode of the event. In addition, we will increase the promotion of mixed martial arts projects and create a good social environment so that the people can comprehensively and correctly view this sport, understand this sport, and thus like this sport.

(Source: Jintai Information)

Past interviews

Directed by Li Ke

Kung Fu star Li Bingyuan Jackie Chan female disciple Xu Dongmei