From December 17th to December 19th, Lexus held a three-day limited-time event in Shanghai Global Harbor , the new generation of NX "Enjoy" method without limited urban tasting space. The event not only presented the brand's warm luxury, showcasing the forward-looking interior and exterior design of the new car, but also an immersive art exhibition that integrated the brand's design concept. By participating, you can get exquisite gifts such as winter heart-warming afternoon tea, which also provides a way for people in Shanghai to spend the weekend.
Electrification vision and forward-looking interior and exterior design
At the event, Lexus brought a new generation of NX that was launched at the Guangzhou Auto Show last month, including the hybrid model NX 350h F SPORT version and the brand's first plug-in hybrid model, the NX 400h+. As the opening of the brand's next chapter, the new generation of NX has the latest electrification technology, the richest powertrain to meet the diverse user needs and help build a "carbon neutral" society.
Experience the new car up close and feel the unique charm of the new generation of NX. Based on the new Lexus design language, the new generation of NX has built a new aesthetic that complements proportion and texture. The front grille features a new three-dimensional spindle design that incorporates a longitudinal U-shaped pattern and is integrated with the front of the hood through longitudinal stretching, reinforcing the sense of volume at the front of the locomotive. The exquisite lines and simple curved surfaces of the body sides are derived from the exquisite handwork techniques of Lexus craftsmen, who polish the stamping die in a thousandth of a millimeter, so as to achieve the elegant body outline outlined by the designer. The spindle shape at the rear of the vehicle narrows towards the center of the tailgate, combined with the rear fender shape on both sides and the layered through-type taillights, highlighting the wideness of the rear and the robust body posture brought by the wide wheelbase.
In terms of interior, the Tazuna rein concept cockpit inherited from the electrified concept cars LF-30 and LF-Z has achieved the first mass production on the new generation of NX, bringing a more intuitive and sensual driving experience through the communication between the human vehicles with a sharp mind. The driving and riding areas are reasonably divided to add space comfort to the drivers and passengers, and the more humanized dashboard and central display design ensure that the driver has a broad field of vision, reduces distraction during driving, and ensures driving safety.
Immersive interactive spaces
The creation of an interior atmosphere is a highlight of the new car. The new cabin mood lights can be freely matched with 64 colors, including 14 theme colors carefully selected in nature, and the warm low-saturation lights are dimmed to create a freehand cockpit atmosphere that suits the mood of the driver and passengers.
The inspiration for this event is derived from these 14 theme colors, Lexus immersive induction light interactive area, the entire tasting space into one, when people operate the touch screen, you can instantly feel the environmental atmosphere created by different lights, bringing changes in mood and mood. You can also shoot the same atmosphere of the Little Red Book between the light and shadow.
It is worth mentioning that the background work of the immersive induction light interactive area comes from the artist's military, a huge comic that is loved by young people and has become a "net red punch point", from the artist Zhao Peng, and this kind of art and design ingenuity is what Lexus has always been best at. Rooted in the realm of art and design, and constantly connected with trendy forms, it is clear that Lexus has taken this feature to the extreme.
There is no limit to the lifestyle of the "enjoyment" method
As long as you come to the scene and participate in the interaction, you can get exquisite gifts from Lexus, including heart-warming teas, exquisite desserts, and exquisite puzzle blind boxes, etc., multiple surprises for the weekend, this is the new generation of NX "enjoy" unlimited lifestyle!
The new generation of NX "Enjoy the Law Without Limits" urban tasting space has already traveled through three stations in Beijing, Chengdu and Shanghai, and will continue to open limited-time activities in Guangzhou, so stay tuned.