Qilu Evening News Qilu One-Point Reporter Tai Xuechao Correspondent Wang Tao Zhaoting A few days ago, Wanggezhuang Street in Laoshan District, Qingdao City, held the "Inheriting Intangible Cultural Heritage Classics and Revitalizing the Characteristic Economy - 2021 Wanggezhuang Big Mantou Cultural Festival", which innovatively realized the organic integration of special festivals and specialty products exhibition, folklore activities and homestay promotion, international media publicity and regional tourism promotion, which not only expanded the social influence of Wanggezhuang's big steamed bun industry, but also systematically introduced the rich and diverse specialty resources of Wanggezhuang to the world audience for the first time. Tourism resources and cultural resources.
There are two special live broadcast themes
Achieve bilingual global promotion
On the 24th, the WangGezhuang Big Mantou Cultural Festival opened. With the official launch of the big steamed bun festival, the first pot of steamed buns burned on the spot was also potted, and the hot steamed buns were given to the long-lived elderly and the moral models, civilized citizens, civilized families and other good people in the small city from Wang Gezhuang, inheriting the excellent family style. The scene also held a series of activities such as the fun interaction of handmade steamed buns, the quiz of Wanggezhuang specialties, and the quiz of homestay prizes, inviting citizens and tourists to make simple styles of steamed buns on the spot. For the first time, the newly created high-quality literary and artistic creations were released, and the community new era civilization practice mass literary and artistic team was organized to carry out award-winning programs and performances.
In the steamed bun room of February 2nd Farm, 15 steamed bun wives from Wang Gezhuang competed in skills on the same stage, and residents, tourists and the media participated in the production, and finally six awards were awarded, including the Best Creativity Award, the Best Inheritance Award, the Best Popularity Award, the Most Media Attention Award, the Most Local Characteristics Award, and the Famous and Excellent Merchants.
At the same time, the "Sea To See China" column group of China International Television station used Chinese and English to broadcast the event to the world. Around wang gezhuang's unique mountain and sea scenery homestay, specially selected representative homestay located in the bay of Huiling community, set up a second live broadcast point, echoing the folklore live broadcast special, showing the scenery of mountains and seas, promoting the culture of steamed buns, activating special resources, and calling out the tourism brand.
Measures to benefit the people to escort the output value of the steamed bun industry exceeded 100 million
Wanggezhuang big steamed bun has a history of more than 500 years, specializing in flour + Laoshan water + hand kneading + iron pot steaming + firewood burning + traditional craftsmanship, shaping the appearance, soul and high quality Wang Gezhuang big steamed bun. It is reported that Wang Gezhuang does not produce wheat, in order to ensure the healthy development of the big steamed bun industry, the implementation of the "three unification" measures to make the big steamed bun into the "first business card". Cooperate with Jining, Gaomi and other ground flour enterprises to supply large steamed buns exclusively for flour, uniformly implement exclusive flour and yeast subsidies for steamed bun merchants, unify health certificates for practitioners, unify industry supervision, flour sampling, and personnel training, and build a solid foundation for industrial development.
In recent years, skilled craftsmen have combined folk culture to develop the "Fulu Shouxi" series of products, and also innovated and developed Angry Birds, Peppa Pig, Dingdang Cats, Miscellaneous Grains and other products, successfully resuming work and production during the epidemic period, and fancy steamed buns have become "net red noodles". In 2015, Laoshan Face Sculpture became a municipal "intangible cultural heritage", and participated in various exhibitions such as "The Fifth China Folk Crafts Expo" and "National Characteristic Products Exhibition Fair and Year-end (Qingdao) Order Fair" for many times. According to statistics, there are more than 160 large-scale enterprises in Wanggezhuang Big Mantou, and in 2020, 423,000 bags of flour were used in the whole street, and 14,800 tons of large steamed buns were processed, with an output value of about 119 million yuan. In order to turn the characteristic industry into an engine industry that drives residents to get rich together, the streets are stronger and the festivals are driven, brand promotion, and cultural inheritance, and the annual output value is more than 100 million yuan.
Festivals break through the problem to promote drainage and income increase The integration of culture and tourism promotes rural revitalization
Rural tourism is an important link to achieve global tourism, but also the main source of income for the people in wanggezhuang area, the big steamed bun festival not only realizes the deep integration of large steamed buns and various types of specialties, but also the organic integration of local specialties and cultural tourism resources, online and offline to open the publicity and interaction matrix, from simply running festivals to global publicity and promotion, causing all sectors of society to pay attention to the development of rural agriculture in Wanggezhuang, not only pay attention to the social benefits of the festival, but also highlight the economic benefits, but also indicate that Wanggezhuang is breaking through the traditional industrial pattern and realizing the integration of three industries. With cultural tourism, we will activate the vitality of regional industrial development, so that the scenery is more beautiful, the products are better, and the people are happier.
It is reported that Wanggezhuang Street has 34 rural communities, 108 natural villages, each season "villages have characteristics, everywhere is the scenery", the most beautiful subway Line 11 through here, the whole year is a good time to develop cultural tourism. WangGezhuang launched "1+5+10+x", released the "Drunken Wanggezhuang" fashion cultural tourism brand, organically connected tea gardens, farmers and fishermen's banquets, farms, characteristic homestays, and tourism characteristic villages, launched a "top ten boutique tourism routes" of Ganlu Tea Township Style Tour, Gold Coast Sightseeing Tour, Rural Agricultural Rhyme Picking Tour, and Homestay Observation Sunrise Leisure Tour, launched a number of cultural creations, cultivated high-end tea, leisure picking, rural homestays, sightseeing, wedding photography and other industries, and built a full chain of tourism services for eating, living, traveling, traveling, entertainment, and purchasing. Truly let the green water and green mountains become the "cornucopia" for the people to get rich.
Wanggezhuang Big Steamed Bun Street and Wanggezhuang Grand Market attract citizens and tourists from all over the world to find the taste of childhood. In addition to the local people's heavy cultural tourism, Wang Gezhuang has also attracted many people who love cultural tourism to start a business here. February 2 ecological farm in Wanggezhuang has gone through 12 years, with primary and secondary school students research and development, folk customs experience and Wanggezhuang big steamed bun production as the main body, launched the experience of large steamed bun production, learning Laoshan paper-cutting, tofu making, authentic farmhouse banquet, feeding small animals, dinosaur archaeology and other projects, to achieve the perfect integration of ecological development and economic benefits. There are also a number of national intangible cultural heritage such as mantis fist, Laoshan tea art customs, Wang Gezhuang jellyfish processing technology, Laoshan paper cutting, etc., through the intangible cultural heritage into the community, into the campus activities, so that the excellent traditional culture is passed on endlessly.
The homestay industry occupies a very important position in global tourism. In Wanggezhuang, some professional homestay operators have boldly innovated, combining the ecological environment with fashion aesthetic design and personalized service interaction, making the homestay a destination for watching seafood tea, sketching, entertainment team building, and traveling weddings. At present, there are more than 30 high-end homestays and more than 450 large and small homestays.
The street has implemented the "1+3" work model of homestay management, integrating the homestay into the industrial chain of large cultural tourism, and integrating the culture of mountains and seas, traditional culture and modern urban culture. At this year's Mantou Festival, the WangGezhuang Homestay Association was established to comprehensively promote various theme homestays such as booming, business, wedding travel, pastoral, and art. It is reported that in the selection of the top ten most beautiful homestays in Laoshan District, Wang Gezhuang Homestay occupies five seats, and the "Shanhai Fashion Article" is coming to life.
Source: Local Network. Qingdao
Statement: This article has indicated the source of the reprint, if there is any infringement, please contact us to delete! Contact email: [email protected]
