Text: Second brother head
In the era of no enterprise, only the enterprise of the era, throughout the ancient and modern times, only the brand that follows the trend can get better and better.
Looking back at the current vane of the automotive market, moving closer to Gen Z consumers must be one of the key words. According to the data, by 2020, China's Generation Z population will reach 149 million people, and they will also become the main force in the automobile consumer market.
But unlike the previous generation, this year's consumers have distinct personalities and are more willing to express themselves, so if the car company brand is still unchanged according to the original template to set the current consumer, then it is almost certain that the market performance of this brand cannot be too good.
And to say that in this piece to do a more eye-catching, then Changan Auchan must be able to count one, Auchan several products can be said to have stepped on the hearts of consumers, especially Auchan X5 sports version, in the circle of young people successfully out of the circle.
At the Guangzhou Auto Show in November, Auchan X5 Sports Edition debuted, and immediately brushed the screen in the circle of friends, and in the past 10 days, Changan Auchan X5 Sports Edition led the fashion again, landed in Hainan International Fashion Week to perform orange storm, stimulated new sensory experiences in the fashion industry, and once again caused a heated discussion in the circle of friends.
Why Changan Auchan X5 Sport Edition can cause a warm response from the market, because auchan X5 Sport Edition has a beautiful appearance, high configuration, and a price that is close to the people.
As mentioned earlier, the current main consumers have more demands for cars, and the middle way is absolutely not popular now, and consumers want to be your special place.
For example, in terms of appearance and styling, although the front face of auchan X5 sports version retains the integrity of the ordinary version of the front grille light waterfall flying design, orange decoration is added to the S curve, which echoes the S curve of black and silver, such as rocket lift-off, and is about to explode, satisfying the instinctive impulse and pursuit of young people for passion.
Inside, auchan X5 Sport integrated racing seats are designed with orange trims and an S-exclusive identifier number on the headrest, which strengthens the sporty style and is quite ceremonial.
In addition, in the center console, air conditioning outlet, door and other details, orange trim decoration has been added, which reflects the pursuit of changan Auchan X5 sport version of the sports driving sense from the side.
Only from what you can see with your eyes, you can feel the vitality embodied in the Auchan X5 Sport, and in the invisible, the Auchan X Sport Can also surprise us.
As we all know, young people are born with a love of sports, speed and passion are also engraved in the genes, sports cars have a natural attraction for them, and the roar of the engine can be described as the best companion of the best hormones.
Auchan X5 Sport Edition is equipped with the "2020 China Heart Top Ten Engines" Blue Whale new generation NE1.5T engine, the maximum power of 132kW, the maximum torque of 300N·m, plus the Blue Whale 7-speed wet dual clutch transmission, 0-60km/h acceleration time of 3.63 seconds, can be called "traffic light starting king", at any time there is strong performance and continuous power, in the work relaxation, let you experience the thrill of speed and passion.
Of course, the speed is not only the speed of auchan X5 sport version, but also its car machine system, 2.0GHZ ultra-high-speed computing frequency of the 8-core chip + OnStyle3.0 intelligent ecosystem, so that users can feel a full sense of technology in the car.
In addition, Auchan X5 Sport Edition includes car K song, track mode, one-click overtaking mode, cloud eye car camera, cloud eye multi-function rearview device, including super ID, mobile phone remote car control (clairvoyance, downwind ear, bodyguard mode), headlight off delay system, high-definition 360 ° panoramic image and other configurations, so that users can enjoy technology and convenience.
Up to now, Changan Auchan X5 has sold 128672 vehicles in the first year of listing, with an average monthly sales of more than 10,000 for 12 consecutive months, ranking among the top five sales of Chinese brands' SUVs, and it is foreseeable that the arrival of Auchan X5 Sports Will also increase the sales of Auchan X5 to a higher level.