Keep released the "10,000 People Stretch Program" to increase the number of fitness content creator tracks

Songguo Financial News, according to Titanium Media, the "Ten Thousand People Stretch Plan" will focus on the growth path of sports and fitness talents, and help the "IP" evolution of talents through refined operations. Keep will invest tens of billions of traffic resources and 50 million cash rewards this year to support high-quality fitness content creators, while increasing the commercial development of talents, and greatly enhancing the commercial influence of head creators while realizing revenue. Keep Vice President Huang Jingjing said: "Content-centric to create sports experience value for the majority of users, will be Keep's long-term strategy, hope that more and more people hope to become fitness experts, in the next 1 year Keep will create 150 million with the practice creators, within 3 years to achieve 10,000 fitness masters single platform income of more than 10,000." ”

Keep divides the growth experience of talents into three stages according to the management experience of talents: new creators, seed creators, and powerful creators, and creators at different stages will give different levels of support.

Wang Nan, director of keep creator operations, introduced at the event that the "Ten Thousand People Stretch Plan" is aimed at creators at different stages, focusing on traffic operation, product services, and commercialization to provide all-round support.