Configuration adjustment, all departments cancel NFC! The 2022 Cadillac CT4 is available from 239,700

[News-Oxcart Network]

"No back-up, no luxury." It seems to be promoting the selling point of the brand model, but now it has become an embarrassing pain point for Cadillac. This sentence may have been true 10 years ago, but in today's car market, BBA have invested in front-drive models in the compact level and achieved good sales, so whether the rear-drive is not representative of terminal performance.

Recently, the 2022 Cadillac CT4 was announced, and the new car still launched 4 models, with a price range of 239,700-25.97 million yuan. As a slightly compact B-class car, Cadillac CT4 can be described as quite embarrassing, although with this more than 30,000 discounts, sales have increased slightly, but Cadillac's approach does shrink the discount, and cancel some of the configuration, is this the beginning of "arrogance"?

In the details, the listed model still continues the design concept of the old model, and the sharp design language always emphasizes the sports gene of the car. In the configuration part, the NFC mobile phone connection function is cancelled for all new cars, and the configuration of the rest of the models has been adjusted. The first is the Deluxe and Premium, respectively, the internal rearview mirror electronic anti-glare function is cancelled, the Premium model has added a very black phantom panel, and the Deluxe model has added a bright black aluminum alloy wheel.

As a second-tier luxury standard B-class model, the positioning of the Cadillac CT4 is indeed awkward. Although the slogan of "no back-drive, no luxury" is shouted, the interior design is still at the level of a few years ago. Driving sports performance is really good, but in today's automotive market, without intelligent car-machine interconnection, and strong advantages, it is really impossible to impress consumers. In particular, the price has reached the level of mid-to-high-end joint venture mid-size cars, but the sense of luxury and interior space are still at the level of compactness. You should know that today's compact sedans, the interior space is already comparable to that of a mid-size car. In addition, the compact sedans launched by BBA first-line luxury brands, although they are all front-drive, but with good offers, they can be more spacious, which has been recognized by many users.

At last:

From the positioning of Cadillac CT4, it can be seen that Cadillac still has "pride", but the comprehensive strength of the product does not seem to be able to support such pride. At the same time, although the new model has been adjusted for the user's preferred configuration, too much emphasis on sportiness may not necessarily be recognized by the market. So, it's really time for Cadillac to change his mindset.