On December 15, GIVENCHY, a brand of LVMH Group, a global leader in the luxury industry, reached an official cooperation with JD Luxury, which is also the first time that the brand has reached cooperation with a Chinese online retail company. Through the Jingdong APP, consumers can search for "Givenchy clothing" or "Givenchy bag" to enter the givenchy official online Jingdong boutique and purchase selected goods such as ready-to-wear, bags, shoes, accessories and so on. The 2022 Chinese New Year Limited Edition series was launched in jd.com, bringing fashionable items such as T-shirts, sweatshirts, bags and other fashionable items with the elements of the Year of the Tiger, integrating a pioneering attitude and a full festive atmosphere to present gifts to consumers for a beautiful holiday, at the same time, GIVENCHY also hereby opened 12 issues of white strips free of interest (limited to December 31), and a number of free exclusive benefits, such as private seal engraving, gift cards, art gift packaging, and express delivery services to enhance the exclusive consumer experience.
Founded in 1952 by Mr. Hubert de Givenchy, the GIVENCHY givenchy brand is known worldwide for haute couture, ready-to-wear and accessories. Creative Director Matthew M. Williams joined GIVENCHY in 2020 with an independent and intense design style that gives the wearer a unique pioneering spirit and conveys a free-spirited approach to fashion.
Inspired by the 2022 Chinese New Year Zodiac Tiger, given by GIVENCHY, given the gigways of the Chinese New Year's Limited Edition collection, the GIVENCHY Chinese New Year collection showcases the dynamic beauty of the tiger with exquisite craftsmanship, combined with Creative Director Matthew M. Williams' signature metal 4G lock element to create a unique Tiger Zodiac print. The new collection features classic black, white and red colour schemes, with a wide selection of T-shirts, sweatshirts, coats, men's and women's handbags. The new GIVENCHY Givenchy 2022 Chinese New Year Limited Series highlights individuality while expressing its power and beauty.
At the GIVENCHY official online Jingdong boutique, consumers can not only purchase the 2022 Chinese New Year limited series launched in the world, but also buy more new products in the 2022 early spring series, as well as new cut-OUT series handbags and classic 4G series handbags, all of which have authenticity guarantees.
In addition, GIVENCHY has prepared a number of exclusive services for consumers. Among them, 12 issues of white strips are interest-free (limited to December 31) to provide consumers with an advanced luxury experience, further narrowing the distance between brands and consumers. Consumers who purchase designated products with the brand's iconic lock element design at the GIVENCHY official online Jingdong boutique can consult customer service to enjoy free private custom engraving services and obtain exclusive imprints. Not only that, the consumer can choose a gift card on the checkout page to bring a moving message for him/her heart to convey a good intention. At the same time as free and fast delivery, each of the consumer's chosen products will be accompanied by simple and elegant gift packaging that represents the GIVENCHY style.
Based on the diversified cooperation model tailored by Jingdong Luxury for brands, more than 300 luxury brands have opened official flagship stores in Jingdong, launching rich and diverse new products and explosive models to meet the exquisite life needs of consumers in one stop. Since the beginning of this year, LVMH Group's brands Louis Vuitton, Bulgari BVLGARI, Loewe LOEWE, Dior, etc., have successively joined hands with JD Luxury to carry out new explorations in digital marketing. With more luxury brands such as GIVENCHY opening cooperation with JD.com, consumers will get a more convenient digital shopping experience and continue to upgrade the exclusive experience of "buying the world's top goods without leaving home".
This article originated from the financial world