The latest game industry potential report is released Perfect World shows multiple competitive advantages

On December 15th, the China Game Industry Annual Conference Industry Trend Development Forum, guided by the China Audiovisual and Digital Publishing Association, hosted by the Game Working Committee and Gamma Data, was held in Guangzhou. The latest "2022 China Game Industry Trend and Potential Analysis Report" was released at the meeting. Perfect World has been selected as a representative enterprise of China's game industry because of its perfect layout and outstanding performance in potential fields such as talents, advantage subdivisions, consoles/stand-alone machines, and e-sports.

In recent years, China's game industry has maintained a rapid development trend and gradually become the leader of China's digital industry. At the same time, more and more game companies have shown a good momentum of development. In order to systematically analyze the future development of China's game industry, Gamma Data specially launched the "2022 China Game Industry Trend and Potential Analysis Report", on the one hand, to look forward to the development of the industry, on the other hand, from the perspective of revenue status, research and development status, product status, overseas status and other dimensions of comprehensive investigation of potential representative enterprises, to provide a direction reference for the development of future game enterprises.

As one of the leaders of Chinese game companies, Perfect World has performed well in many segments of games in recent years, showing strong development potential and diversified competitive advantages.

Potential 1: Based on the core category, expand the boundaries of the boutique game category

The report shows that in the future, the product composition of China's game market will gradually transition from a high concentration in a few categories to a stage of joint development by multi-category products, and the layout of advantageous subdivisions may change from potential layout to essential layout. In recent years, Perfect World has followed the development focus of "basing on the long-term advantages of core categories and expanding the boundaries of high-quality game categories", and has accumulated early experience in categories such as rounds, open worlds, and suspense puzzle solving, and has performed well in many subdivisions of games.

For example, in 2021, Perfect World launched a number of heavyweight games, among which the "Fantasy New Immortal" mobile game market performed well, with the flow of the day of the public test exceeding 15 million yuan, and the first month of the flow exceeded 500 million yuan, becoming a new explosive product in this year's round category. On December 16, Perfect World's light science fiction open world mobile game "Magic Tower" will be in public beta. In addition, the suspenseful puzzle mobile game "Black Cat Strange News Society" under research has expanded the product line of Perfect World; some traditional classic games such as the new "Jie Xian" have also revitalized the vitality of products with the help of continuous multi-dimensional in-depth revitalization and create the ultimate long-term operation strategy.

At the same time, Perfect World has been in-depth research and development in the field of cutting-edge technology, previously combining artificial intelligence technology and VR technology, applying AR technology in many products, launching a 360-degree immersive experience of the copy level, designing a comprehensive immersive virtual scene; its "Dream Set Cygnus" uses artificial intelligence and advanced AR facial recognition technology to perfectly map the player's facial information to the characters in the game. In the future, Perfect World plans to further increase the development of 5G cloud games, and the technical advantages have further consolidated the research and development strength of Perfect World's diversified boutiques.

Potential 2: Years of industrial accumulation The potential of the host is becoming increasingly prominent

The gamma data report shows that the console game market has a large space for development, with a global market size of more than 200 billion yuan. At the same time, in recent years, China's console game market has entered a period of rapid development, and the perfect world of early layout of console games has gradually highlighted its unique advantages in this field.

At present, Perfect World has produced self-developed products such as "DON'T EVEN THINK" and "Very Heroic", and has its console/stand-alone games such as "Immortal World" under research, and the cumulative sales of the agent product "Deep Sea Trek" have exceeded one million copies. At the same time, Perfect World is also actively expanding its product sources, such as console games that have produced millions of sales in products based on the "Stars Project" layout, and cooperated with Valve to develop a Chinese version of the "Steam Platform" "Steam Platform".

Potential 3: In-depth layout of "multiplayer" elements to increase market share

According to gamma data statistics, in the first half of 2021, there are three game labels of "multiplayer", "role play" and "competitive" in the head new products, with a turnover of more than 10 billion yuan, and the market capacity is large.

The "multiplayer" label happens to be Perfect World's area of expertise. "Multiplayer" games can provide multiple interesting points such as social and competitive, thereby increasing users' willingness to participate. Perfect World focuses on the multi-dimensional layout of the above labels to create differentiated long-term competitiveness. High quality is one of the sources of differentiation, Perfect World has applied self-developed ERA engine, AI and other technologies to product research and development, and improve product quality in similar games. The better quality is reflected in the form of flowing water, such as the first month of the representative product "Dream New Immortal" mobile game with a turnover of more than 500 million yuan; the highest ranking top 4 in the iOS best-seller list, and the highest ranking top 1 in the iOS free list. In addition, Perfect World also cuts from the needs of users, through the "multiplayer +" way to provide fresh experience, at this stage there are "multiplayer + open world" "magic tower" mobile game, "multiplayer + technological innovation" "Immortal World" terminal game and other products in research, is expected to combine the experience of the early layout subdivision with the long-term competitiveness of "multi-person", to achieve better product performance.

At this stage, Perfect World has occupied a high market share in the MMORPG/ARPG field, and with more of the above layout results landing, the performance is expected to further improve.

Potential 4: The e-sports business is becoming more and more mature, showing the advantages of the whole industry chain

Perfect World is one of the earliest game companies involved in the field of e-sports in China, after years of development, Perfect World e-sports business is becoming more and more mature, not only the event system is becoming more and more perfect, but also from the e-sports technology research and development, e-sports culture building, e-sports talent training, the formation of the advantages of the whole industry chain.

For example, in 2021, Perfect World will continue to hold dota2 winter professional tour -China League (DPC) and 2021 RMR Asia Spring Tournament -Perfect World CS:GO League First Season (PWLS1) around "DOTA2" and "CS:GO" to improve the event system; through the first Perfect Esports Carnival, increase the construction of e-sports culture. Using AR/VR technology, we have created an offline experience station that combines virtual reality and reality, and even created a virtual e-sports anchor.

In addition, in terms of e-sports talent training, Perfect World Education has obtained the qualification of e-sports event operation 1+X certificate construction, and is expected to cultivate e-sports talents in professional fields such as e-sports sports and management, news broadcasting media, and business exhibitions.

Potential 5: Industry-university-research integration platform To form a systematic talent cultivation mechanism

Talent is the foundation of the development of the game industry, and the impact will be more obvious in the future. In terms of talents, Perfect World Holding Group has a special education business, and the development and practice should be integrated into three linkage platforms: lifelong education platform, industrial incubation platform and practical application platform, forming a systematic talent cultivation mechanism for the integration of industry, education and research, while cultivating the talents required by the industry, Perfect World can also give priority to locking potential talents, thereby enhancing the advantages of talents.

For example, Perfect World Education cooperates with a number of well-known educational institutions at home and abroad through the integration of industry and education, school-enterprise cooperation. Pixel Seeds of Perfect World Education offers professional courses such as original art concept design, 3D scene design, 3D character design, movie game design, game planning, game UI design, game special effects, UE4 unreal engine, etc., to cultivate professional talents that meet the needs of the industry for the entire industry. In addition, Perfect World Education also specially launched the talent passport plan, relying on the construction of game art design 1 + X certificate, for some teachers and students to carry out art project outsourcing, subcontracting and other work, according to the delivery level and efficiency of the evaluation of "Perfect World Education Industry Engineer", matching the needs of college talents and enterprises. At the same time, Perfect World Education also unites multiple partners in the game industry to provide game talents with project incubation, corporate internship, project practice, cross-border practice and other services to meet the needs of industrial development talents.

It is understood that this year's China Game Industry Annual Meeting Industry Trend Development Forum, with the theme of "Cross-border Wall Breaking Innovation and Integration", in addition to releasing the "2022 China Game Industry Trend and Potential Analysis Report", will also release the "2021 Meta Universe Global Development Report", "2020-2021 China Cloud Game Development Status and Trend Research Report", "2021 Casual Game Research Report", with the help of the above four major reports, It can more fully understand the overall development trend of China's game market in the future and the most potential development direction.