In November 2021, FAW-Volkswagen sold 133229 new cars, winning the first sales of the month by a slight margin. Geely Automobile, which ranked second, sold 122804 units, just one line away from the throne.
In the past, every year to the end of the year, FAW-Volkswagen would make a big deal of it, and then everyone would spread the word of mouth" "your uncle or your uncle", and this year it seems that this sound has not been heard again.
Is FAW-Volkswagen really going to get off the throne? What has it done over the past year or so? Let the president take a look at it together.
Chip shortage eases, the hardest time has passed?
FAW-Volkswagen is almost the company most affected by the chip shortage in China, after all, its production and sales level is too large, and with it comes greater demand for chips. The impact of the global epidemic on its production and sales can be described as "immediate".
According to Volkswagen's official data, the total output of FAW-Volkswagen's single brand from January to October this year was only 730,000, down nearly 25% year-on-year. Faw-Volkswagen, meanwhile, sold 821,000 fayrus units from January to October, down 16.6% year-on-year. The serious lack of production has led to a further reduction in the inventory of FAW-Volkswagen dealers. According to previous data, as of the end of October, the inventory of Volkswagen brand dealers was only 64,000 vehicles, which means that they were sold out in half a month, and dealers in many places were difficult to find, which was difficult to imagine in the past.
In the past, at the end of the year, FAW-Volkswagen would set off a round of delivery frenzy, but this year it was much more low-key, which was really difficult for a smart woman to cook without rice.
But the lack of cores is not all bad news, it also makes FAW-Volkswagen re-examine its supply system, how to make it more perfect and stable. Of course, on the other hand, FAW-Volkswagen has also begun to open up channels to actively order goods, which has also preserved production to a certain extent.
As more chip manufacturing companies "enter the game", the supply will be greatly improved next year. At least by the second half of next year, FAW-Volkswagen will certainly regain its strength.
The new 1.5T is listed, and Volkswagen is blowing the clarion call of counterattack
While striving to maintain production, FAW-Volkswagen is actually not idle, the most typical is that the new 1.5T engine is about to be launched. In the past, it was Volkswagen's EA211 1.4T and EA888 2.0T two "god machines" that were listed, which dragged the Chinese auto market into the turbo era.
But with the passage of time, although the 1.4T + DSG gold power combination is still strong, it is still a representative of "how fast and good to save", but the opponents' new turbines have slowly caught up. Judging from the latest news, FAW-Volkswagen does not intend to continue to "wait" for everyone.
At the just-concluded Guangzhou Auto Show, the new Sagitar was officially unveiled. It will be the first model THAT FAW-Volkswagen plans to launch in 2022. The appearance, interior and power of the new car have been fully upgraded, and the appearance value will be known at a glance, and the size of the original A+ level has been further increased, and it has sat in a leading position. Of course, the biggest focus of this upgrade is still equipped with the EA211 1.5T EVO engine, which was first mined in China.
The engine uses a range of black technologies, including a 12.5:1 high compression ratio Miller cycle, a VTG variable-section turbocharging system, a 350 bar high-pressure common rail fuel injection system (BMW equivalent) and cylinder active shut-off technology. In addition, Volkswagen also used the latest cylinder wall plasma spraying technology to make the cylinder surface smoother and wear-resistant, and completely eliminate the problem of excessive oil consumption.
The maximum horsepower of the new engine is 160 horses, which seems to be not much improvement, but everyone knows that Volkswagen's "divine machine" does not rely on these surface parameters. With the blessing of the latest VGT variable-section supercharging technology, the peak torque range of the new 1.5 engine has been extended to 1300-4500rpm, which is almost the fastest power response of all mainstream engines in its class.
Of course, what is more surprising is its fuel consumption performance, the official statement is that the fuel saving efficiency is increased by 10%-15%, and the measured fuel consumption is nearly 1L/100km lower than 1.4TSI. On the basis of the already very fuel-saving, there is still this degree of improvement, and this technical content naturally goes without saying.
Of course, this engine will not let Sagittarius "exclusively", in fact, the follow-up mid-term redesign of the eighth generation of digital golf, Tanyue, Magotan and other popular models will also be equipped.
On the other hand, Volkswagen has also completed a large wave of limit increases this year. For example, the eighth generation of golf has added LED headlights, automatic headlights, Internet of Vehicles, LCD instruments, automatic air conditioning, wireless charging and other equipment; Lanjing has added Travel Assist L2+ driver assistance system to the 380TSI entry-level model, 12-way electric adjustment of the main and co-pilots, 3-zone constant temperature air conditioning, 360° panoramic visual image and other configurations. It also makes the latest 4MOTION four-wheel drive system standard, which truly explains what is called "entry is flagship".
In this way, FAW-Volkswagen is almost the first "repentant" of the joint venture car, look at today's Volkswagen, the configuration has almost completely crushed other joint venture models of the same level, coupled with the advancement of the power system. It is conceivable that when the lack of cores is alleviated next year and the market picks up, I am afraid that the first thing we see is that FAW-Volkswagen will start to kill and kill.
ID. Rise of the family, lock in the future in advance?
In November, the ID. family delivered 14,000 new vehicles, maintaining double-digit growth for five consecutive months. Although the sales volume is not outstanding compared to Volkswagen's fuel series, it has gained a foothold in the rapidly changing new energy vehicle market.
Judging from the ID.4 CROZZ and ID.6 CROZZ that are now selling well, although they are new players in the field of electric vehicles, the ID. family is "old" and "old".
For example, the recently listed ID.6 CROZZ has a "standard" endurance of 565km, and it can also run to more than 500km in actual driving, which is not a star and a half higher than the "fidelity" of the new forces. The key is that after the end time of the table display is "returned to zero", its power, lighting, air conditioning and power system can still work normally. This also shows that FAW-Volkswagen is too "conservative" in the endurance label, just like the acceleration of golf, many cars look at the parameters completely better than Volkswagen, but really run to know who accelerates faster and who drives better.
Then there is the major car companies are very headache about the kinetic energy recovery problem, do not add this function, the battery life can not eat, plus to the user and often complain like driving a boat, halo is not OK, and FAW Volkswagen ID. family models do not have this problem. It is actually achieved through a new working mechanism, such as when the user lifts the "electric door", ID.4 CROZZ does not immediately trigger the kinetic energy recovery system, and first slides for a period of time, and then gradually slows down to recover electricity. Compared with other electric vehicles that lift the pedal to immediately trigger kinetic energy recovery, the ID.4 CROZZ's action has become more "predictable", closer to the fuel vehicle, and the user is more familiar and kind to drive, and naturally will not be dizzy.
Although it has been transferred to electrification, the quality and control of FAW-Volkswagen's German system are still there, which is also difficult for the new forces to compare.
Then there is the internal design, the ID. family does not have so many exaggerated large screens, continuous screens, and there are not many "world-changing" functions. But it's easy to use, users can easily control it without much extra learning, and the workmanship is as good as ever. As more ordinary users begin to buy electric vehicles, rather than being dominated by young "geeks" like now, follow-up car companies like FAW-Volkswagen that focus on the actual driving experience may have more advantages in the era of electrification.
Moreover, FAW-Volkswagen is not "idle", it has opened a variety of online and offline channel construction. The ID. family adopts the agency sales model, and the current channel authorization covers 251 cities, and 818 agents have been connected to the network. The new form of sales methods such as ID-HUB experience stores and ID.business district pop-up stores is undoubtedly more suitable for users' car purchase and experience needs.
Summary of the President
Judging from the superficial data, FAW-Volkswagen's "dominance" has slipped from the peak, and there is not much to lead compared with other car companies. But a closer look found that it actually took advantage of this opportunity to begin to fully integrate its own resources and channels, the new 1.5T engine came in, and the electrification was also promoted in an orderly manner.
Maybe next year's market, FAW-Volkswagen is the one who kills the "back to the carbine"?