The number one cinema understands Miss (topcinema original, strictly prohibited to reprint)
Celebrity live broadcast with goods, now is not unusual, but want to use that little popularity live broadcast monetization, is not an easy thing.
There have been some rollover cases reported by the media before, such as "spend 800,000 yuan to invite Li Xiang, five minutes of live broadcast did not sell a single piece of goods; Ye Yiqian live broadcast with 900,000 people to watch, the turnover is only 2,000 yuan; Xiao Shenyang live broadcast sells liquor, places more than 20 orders, returns 16 orders ..."
Recently, what has stimulated everyone's nerves is li Guolin, a 67-year-old actor from Hong Kong TVB and famous for playing "Hatsumo Zhi" in "Tianlong Babu", who is engaged in live broadcasting.
Originally, his fame was not particularly large, and the effect of live broadcasting was not ideal, the number of viewers hovered in more than 1,000 people in 8 hours, did not sell a single piece of goods, and posted 200 yuan and no one placed an order.
In the end, the 67-year-old Li Guolin was anxious to redden in the live broadcast room, and such a result was evaluated as "the most miserable star with goods", which inevitably made people feel some emotions.
Live streaming with goods, now has become a way of making money chosen by many celebrities, after all, even if there is not much acting work, it is still necessary to continue to use their remaining fame to eat, which is not shameful in itself, but many people encounter live broadcast scenes are inevitably lamentable.
"Hatsuma Chi" is the most tragic star? Not necessarily.
Some of the stars who were once more famous than him, live streaming goods are not better than him, and even "overturned".
For example, Hong Kong actor Chen Haomin, who also starred in "Tianlong Babu" and played Duan Yu in the play.
At that time, the good villain was still the male protagonist, but a live broadcast with goods set a new record for the star live broadcast with goods: direct 0 singles, selling for half a day, but a single was not sold, but also in the live broadcast room was ridiculed by netizens.
The 52-year-old Chen Haomin chose to sell wine with live broadcasts, and the female anchor around him took the initiative to do a detailed introduction, and Chen Haomin praised how good a certain wine was on the side, which was very hard.
But netizens did not buy it, some netizens said that "small shops are much cheaper than you", and some people directly said "another wine with zero sales", and were asked "stars do not shoot dramas, sell all things, can earn a few meters".
It can also be seen that Chen Haomin is gradually looking embarrassed, and he is trying to sell for half a day, but no one has placed an order, which is too embarrassing.
Can be embarrassed to finish the live broadcast, in fact, it is not the most tragic, because there are old drama bones broadcast by the netizens collectively criticized, and finally in front of the netizens "broke the defense", directly cried, but also let people completely did not expect.
In June this year, 64-year-old Taiwanese veteran drama bone Zhang Chenguang live broadcast with goods, but also sell alcohol, when a female anchor and his partner cooperated, he mainly "brushed his face", with the star effect to attract the attention of netizens.
Originally, the results of this live broadcast were still good, the popularity was OK, and it also rushed to the top of the list with goods, and the live broadcast room sold Moutai was also snapped up. But in the live broadcast, many netizens began to criticize Zhang Chenguang, questioning why he was not good at filming, but ran to the live broadcast room to sell wine and gold, criticizing him for not being safe in the late festival.
During the period, some netizens also questioned whether Zhang Chenguang bought fake wine, and even rose to the point of personal attack, which made the old drama bone Zhang Chenguang how to bear it, and gradually became emotionally excited, first his eyes were red, and then he actually cried at the live broadcast scene, took out a tissue to wipe his tears.
Zhang Chenguang felt out of shape at that time, covered with his hands, and once turned his back to the camera, but this scene has been recorded. After that, he began to choke up in response, clarifying that he did not want to earn gold, "I have been working hard in the industry for decades, and this live broadcast also wants to use another talent to express myself." When he finished, he stood up and bowed.
Seeing Zhang Chenguang so out of control, netizens expressed that "the teacher is hard", and finally did not make it difficult for him.
For this matter, later many netizens expressed sympathy for this old drama bone, some people left a message saying that during the live broadcast, "he (Zhang Chenguang) could not insert a word, the whole process of standing was particularly helpless, even a stool did not have to sit, anyway, looking particularly sad." ”
Wen Zhaolun, a 57-year-old star who has been a star of Hong Kong, has not been any better.
As we all know, Wen Zhaolun was a first-line student in the Hong Kong entertainment industry when he was most popular, and he had an important position in Hong Kong opera and Hong Kong films, including "Duty And Kindness" and "I Am Kind", and also starred in the movie "Deer Ding Ji" with Stephen Chow, playing Kangxi.
But now, Wen Zhaolun, who is not as popular as before, has also begun to engage in live streaming, and sells a variety of things, including many beauty products.
Once, he was wearing a suit and beautiful pupils, selling lipstick and serum, but looking at his wrinkles that he couldn't hide, it wasn't convincing enough. He also sold anti-aging beauty products in the live broadcast room, and as a result, he was directly complained by netizens with a face full of folds...
It is no wonder that Wen Zhaolun later simply chatted with netizens in the live broadcast room, saying that live broadcasting is not easy.
Not only selling beauty products, Wen Zhaolun, a big man, actually sold sanitary napkins used by women in the live broadcast room, which made some female netizens very embarrassed, but Wen Zhaolun showed devotion, detailing the efficacy of aunt towels, really fighting.
In addition, there are also people who live broadcast the "overturning" of goods, all because of gold.
Last year, Chen Zhipeng, a 50-year-old former member of the "Little Tiger Team", sold gold jewelry in the live broadcast room of a gold jewelry brand, and as a result, netizens complained that the 199 pendant gold necklace he bought was fake, and after the news was exposed, it attracted widespread attention.
In response, Chen Zhipeng posted a response, saying that the real size of the goods, the material of the goods and other relevant details have been introduced in the live broadcast. Netizens who said that they sold fake gold thought that the pendant was too small and the necklace was not gold after purchasing, so they fabricated false information such as "gold fading".
Chen Zhipeng also said that the product has an exclusive appraisal certificate, supports offline counter inspection, has 7 days of no reason to return the goods service, posted the certificate, and also put an end to the matter.
Before Chen Xiaochun live-streamed with goods, the welfare gold bar sent by 9.9 yuan was also exposed to be fake, and some netizens said that they received plastic pieces, and used fire to hold it. At that time, many netizens complained about this, and some people posted their rights protection process on the Internet.
Although the main responsibility lies in the business, Chen Xiaochun appeared in this live broadcast with goods, and many netizens are starting because of the star effect, and it cannot be said that there is no responsibility at all. It's also a wake-up call for both celebrities and consumers.
Of course, there are also people whose live broadcast room is very simple, but it has also formed another style of painting, but it has won the encouragement of many netizens.
For example, Hao Shaowen, who was born as a child star, is 31 years old and is considered to be the "old man" in the entertainment industry, but when he grows up, he no longer has the cuteness and cuteness of his childhood, and it is inevitable that he will be angry.
Recently, Hao Shaowen also started live broadcasting, but his live broadcast room can be said to be "simple", with only a simple background and 8 words written on it " Hao Shaowen Pajamas Commissary".
However, Hao Shaowen did not work hard to sell things like many live broadcast rooms, but instead chatted with everyone while eating by himself, while live streaming with goods, this rhythm made many netizens feel that he was a clear stream in the star live broadcasting industry.
Speaking of which, why do so many celebrities like live broadcasting?
Look at the 45-year-old actor Xue Yilun, who once played the "little stool" in "Huan Zhu Gege", maybe you can understand something.
Although he has also had some dramas over the years, he has also started live broadcasting. He once said a sentence in the live broadcast: go to the electronics factory to find a job, and as a result, people do not want him, saying that he is overaged, and even the security guard is not suitable...
So, now, in addition to filming, why not do something that you are good at and can do? As Hao Shaowen responded when questioned: "I don't steal or rob, I sell goods with my own hands, is there anything wrong?" ”
However, now that celebrities live with goods, it is no longer so easy to let netizens place orders for consumption, after all, fame and goods themselves cannot be equated, and the consumption of many netizens has become more and more rational.
No matter what the star, the market will never believe in tears.