Yesterday's hot search for a topic made netizens find resonance - "there are more than 250 million people in China who have hair loss.".
This data is still very authoritative, from the national health commission official release. Counting down, on average, 1 in 6 people loses hair, including a large number of post-90s generations are also suffering from baldness.
Staying up late for hair loss, excessive stress and hair loss, poor work and rest also hair loss... In the face of the gradually thinning of the head, the folk even began to spread the saying that "the smaller the hair volume, the stronger the ability", many people can only comfort themselves: "I am bald, but also stronger." ”
From the manga One Punch Man
Under the hot search topic of hair loss, some netizens left a message saying: "Hurry up and develop anti-hair loss special drugs, 250 million people, great business opportunities!" In fact, it is too late to say this, because some merchants have long relied on these "bald" businesses to turn the "Mediterranean" above people's heads into their own "cornucopia".
On 13 December, Yonghe Medical Group Limited ("Yonghe Medical") was listed on the Main Board of the Hong Kong Stock Exchange. As the first listed enterprise in China's hair transplant industry, Yonghe Medical has also become the "first share of hair transplantation" in China.
This enterprise that focuses on the "head" has successfully "transplanted hair" in the "haircut" of the stock market at the end of the year, and its achievements are eye-catching. Today, yonghe medical stock as a whole rose 5.06%.
01
Many people understand that hair transplantation is driven by celebrities, and the troubles at home and abroad are consistent in this regard, and foreigners have the same troubles of hair loss.
The first celebrity to bravely expose himself to hair transplantation should be England international Rooney. As an Englishman, hair loss is almost a conscious integration into the blood, and Lu Xiaochu's baldness crisis came earlier than the average British - he began to defend his hairline at the age of 20. Later, because it was too difficult to prevent shedding, Rooney simply chose hair transplantation in 2011, costing 15,000 pounds. You don't have to say that after so many years, Rooney's hair has been tinkered with, and the results are not bad.
Japanese popular star Masaharu Fukuyama was also exposed to hair transplantation and hair extensions, and compared to Rooney's 15,000 pounds, Fukuyama Masaharu spent a sky-high price - about 2 million yuan.
I have to say that 2 million is worth it, Fukuyama Masaharu's thick green silk, even the hair seam can not be seen...
Former Italian Prime Minister Berlusconi, who has been at the forefront of fashion, also underwent hair transplant surgery in 2003, and he also said that "the re-growing hair is like magic, making me feel like I am 20 years younger". Bill Gates, the president of Microsoft at the time, also teased Berlusconi: "Rich people spend money on hair transplants to deal with baldness, but they are indifferent to malaria and other issues." ”
Suspected of secretly doing hair transplantation is Tesla founder Musk, although he himself is doing high-tech industry, but the secondary development of hair is probably not promoted by high technology, only surgical transplantation of hair follicles will have such an immediate effect.
There are also many examples of suspected hair transplantation of domestic celebrities, but most of them are word of mouth, and the parties will not respond.
For example, this --
It can only be said that everyone has a heart for beauty, and everyone has the responsibility to defend their hair.
Netizens' messages also speak to everyone's voice, who and hair do not have a sad story?
The growing head baldness population also means huge market value. According to Ai Media Consulting, The population of hair loss in China is mainly concentrated in 18-40 years old, and young people have become the main force of hair loss. Driven by the pressure of marriage and work, young people have a higher pursuit of appearance and higher demand for hair transplantation.
As a result, the hair treatment structure such as Yonghe Medical came into being.
02
As the founder of Yonghe Medical, Zhang Yu's education is very eye-catching - only junior high school.
Born in the countryside, Zhang Yu joined the army after finishing junior high school in Si County, Suzhou City, Anhui Province, and two years later, after ending his military career, he chose to go to Beijing.
At first, Zhang Yu worked as a salesman at a newspaper, and his main job was to advertise for the newspaper. During this work, he came into contact with many medical aesthetic companies that were keen to advertise, and after realizing the huge profits of this industry, he targeted the hair transplant industry that did not have a company to specialize in at that time.
In 2005, in a rented three-bedroom apartment near the Lama Temple, Yonghe Medical was established and became bigger and bigger. In 2017, Yonghe Medical reached a strategic cooperation with CITIC Industry Fund and received an injection of 300 million yuan.
With this funding, Yonghe Hair Transplant began to transform hair medical care, and also participated in the wig industry. Nowadays, in addition to Yonghe hair transplantation, Yonghe Medical also has brands such as Shi Yunxun fixed hair and Ha developed wigs.
It can be said that whether you are bald or not, as long as you pay attention to your hair, Yonghe Medical may make you money.
Compared with the key projects of consumer medicine such as ophthalmology, dentistry, and plastic surgery, hair medical treatment has a relatively low risk and has more room for rapid growth. Taking Yonghe Medical as an example, the new store can basically achieve breakeven after three months of opening, and the average cash recovery period is only 14 months.
But like other medical aesthetics, Hair Medical's dependence on advertising and marketing is also huge. I believe that many people have been bombarded by the advertising of hair transplant agencies when they are online. Although such promotions help to cast a large-scale net, the high advertising costs also increase the cost of customer acquisition.
According to the prospectus, in the three years from 2018 to 2020, the gross profit margin of Yonghe Medical was 75.1%, 72.6% and 74.6%, and the net profit was 53.5 million yuan, 35.6 million yuan and 163 million yuan, which was low compared with the high gross profit margin. The main reason is that the rate of marketing promotion is too high, reaching 49.6%, 53.1% and 47.6% respectively, accounting for about half of the revenue.
Moreover, the various exaggerated remarks in the advertisement also made Yonghe Medical eat fines many times, and the fine exceeded one million yuan. On the black cat complaint platform, many consumers also said that the treatment effect did not meet the promised standards and asked for a refund.
Although hair transplantation institutions are mixed, with more and more people losing hair, the hair loss group is gradually getting younger, and the demand for hair transplantation is also increasing day by day. Capital will not give up such a large piece of cake and begin to strengthen investment.
Although Yonghe Hair Transplantation is the first listed company in the field of hair medical treatment, it is not dominant in terms of market share, and private chain hair transplantation institutions such as Biliansheng, Barley Microneedle, and Xinsheng Hair Transplantation are also eyeing the tiger, and more self-employed non-chain hair transplantation institutions are eight immortals across the sea, each with magical powers.
Under the fierce competition, in addition to Yonghe hair transplantation, the rest of the hair transplantation institutions are also gradually carrying out the relevant plans of listing with the support of capital.
At that time, who is the leader of the hair medical market, there is still a battle to be fought.
03 Conclusion
Anxiety is easy to lose hair, and anxiety is more likely after hair loss. At present, when hundreds of millions of people are gradually bald, the hair transplant market will only develop more and more vigorously.
Touched the top of his head, which had recently gradually cooled, and did not say more, the list sister wanted to earn money to transplant hair.