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2021 Nanjing Digital Culture Ecology Conference Creates a New "Growth Pole" for Industrial Development

On June 30th, the launching ceremony of the 2021 Nanjing Digital Culture Ecology Conference and the 2021 CITC Innovation and Entrepreneurship Competition, hosted by the Management Committee of Nanjing Jiangbei New Area, and hosted by Nanjing Jiangbei New Area Industrial Technology Research and Innovation Park and NetEase Nanjing Digital Industry Base, was successfully held at HUALUXE Hotel Yangtze River In Nanjing Jiangbei New District. Chen Lisheng, member of the Party Working Committee and deputy director of the Management Committee of Nanjing Jiangbei New Area, Wang Yuan, vice president of NetEase and executive director of NetEase Hangzhou Research Institute, as well as the heads of relevant units in Jiangbei New Area, senior executives of NetEase Company, and industry leaders in the field of digital culture attended the meeting.

2021 Nanjing Digital Culture Ecology Conference Creates a New "Growth Pole" for Industrial Development

The conference held a variety of activities such as the launching ceremony of NetEase Nanjing Digital Industry Base, the signing ceremony of settled enterprises, the launching ceremony of the 2021 CITC Innovation and Entrepreneurship Competition and theme sharing, etc., in the form of heavy ceremony empowerment of innovation and cooperation, focusing on nanjing industrial innovation and transformation, exploring new directions for digital culture development, and jointly exploring the road of digital industry integration and innovation.

2021 Nanjing Digital Culture Ecology Conference Creates a New "Growth Pole" for Industrial Development

Chen Xiaosheng, member of the Party Working Committee and deputy director of the Management Committee of Nanjing Jiangbei New Area

At the meeting, Chen Lisheng said that the conference coincided with the 6th anniversary of the establishment of the new district, and Jiangbei New Area, as the only state-level new area in Jiangsu Province, shouldered the strategic trust of the "three districts and one platform" construction entrusted by the state, so it is necessary to root the gene of innovation in every aspect. NetEase as a pioneer in innovation in the digital economy and digital industry, and the development of Jiangbei New Area, the launch of NetEase Nanjing Digital Industry Base and Innovation and Entrepreneurship Competition will effectively promote the upgrading of the digital economy industry in Jiangbei New Area, and help the digital city, ecology, industry and region of the new area to build. It is expected that this activity can provide young people with more imagination space and realization possibilities for entrepreneurship and innovation The new district will also continue to do a good job in service guarantee, through policy support, the creation of public technical service platform and a series of ways to provide a strong guarantee for the innovation and entrepreneurship ecology

2021 Nanjing Digital Culture Ecology Conference Creates a New "Growth Pole" for Industrial Development

Wang Yuan, vice president of NetEase and executive president of NetEase Hangzhou Research Institute

Wang Yuan mentioned that NetEase, as a company that insists on independently developing digital boutique cultural products and IP, is very good at the integration and innovation of advanced technology and creative industries, and has created well-known cultural products, including NetEase Cloud Music, "Fantasy Journey to the West", "Ghost of Qiannu", "Yin and Yang Division" and so on. A very mature set of methods and technology platforms has been precipitated. With the multi-terminal output of resources such as industrial innovation technology, policies, capital, and enterprise service ecology connected by NetEase, NetEase Nanjing Digital Industry Base will not only be an important urban innovation ecological agglomeration area for the development of Nanjing's digital culture industry, but also an important open cooperation platform for The inner and outer chains of Nanjing's industrial industry.

2021 Nanjing Digital Culture Ecology Conference Creates a New "Growth Pole" for Industrial Development

NetEase Nanjing Digital Industry Base Unveiling Ceremony

After the speech, NetEase Nanjing Digital Industry Base held an unveiling ceremony and signed contracts with a number of enterprises on the spot. The government and NetEase representatives witnessed this important moment together. Nanjing Live Broadcast Entertainment Base, Fuyun Intelligent Control, Nanjing Four Times Technology, Jiangsu Netflix Micro Semiconductor, Nanjing Aolejia Culture, Nanjing Lingyou Interactive Technology officially signed a contract to enter the Nanjing Digital Industry Base at the meeting. It is understood that in 2019, Jiangbei New Area and NetEase reached a cooperation to jointly build NetEase Nanjing Digital Industry Base, and the project focused on cloud computing, big data, Internet + education, scientific and technological innovation, cultural creativity and other fields to empower the digital industry in Jiangbei New Area, and jointly built three bases: "Digital Industry Innovation Base", "Youth Unicorn Training Base" and "Science and Technology Cultural and Creative Industry Base". The digital culture industry in Nanjing Jiangbei New Area has a unique development environment, and the cooperation between the two sides is a powerful driver to promote the in-depth development of "culture + technology" in Nanjing. With the two-way blessing of Nanjing Jiangbei New Area and NetEase, NetEase Nanjing Digital Industry Base provides a full range of industrial services such as ecological links, technical support and supporting services for regional industrial development.

2021 Nanjing Digital Culture Ecology Conference Creates a New "Growth Pole" for Industrial Development

Launching Ceremony of 2021 CITC Innovation and Entrepreneurship Competition

Subsequently, the launching ceremony of the 2021 CITC Innovation and Entrepreneurship Competition kicked off. The CITC Innovation and Entrepreneurship Competition, sponsored by NetEase Hangzhou Research Institute, is divided into regional sub-competitions and national finals, which is one of the largest, most mature resources and highest specifications of innovation and entrepreneurship activities in the field of "cross-border scientific and technological innovation" in China, and is also an annual event in the field of science and technology, which has been successfully held for four sessions. Previous competitions have focused on Internet +, science and technology cultural creation, e-commerce, smart cities, smart tourism and other fields, and discovered a large number of outstanding innovative projects such as Dingdong Grocery Shopping, Houmi Technology, Fun Cloud Data, and Laihua Technology. Yuchain Technology, which won the third place last year, was selected into the list of 2021 Hangzhou quasi-unicorn enterprises. The competition will bring comprehensive challenges to entrepreneurs and will also bring them a full range of growth and transformation. The participation of more high-quality young entrepreneurs also means that it will inject new and fresh blood into Nanjing, and through talent support, inject a steady stream of impetus for Nanjing's industrial innovation.

2021 Nanjing Digital Culture Ecology Conference Creates a New "Growth Pole" for Industrial Development

Shan Kaitao, general manager of the industry platform department of NetEase Hangzhou Research Institute

In the theme sharing session, Shan Kaitao, general manager of the industry platform department of NetEase Hangzhou Research Institute, first brought the theme sharing of "The Power of Innovation in Network Gathering Cities". He introduced that netease digital industry through the integration of the power of digital technology, the power of aggregation of talents and resources, link ecological resources, aim to help more enterprises innovate and develop with a wealth of empowerment services such as innovation and entrepreneurship competitions, innovation cultivation, etc., so that the city is revitalized and more powerful.

Subsequently, the big coffee from NetEase and the digital culture ecology shared their industry experience and industry views from different angles, and jointly sought the future of Nanjing's digital culture ecology. Xiang Lang, vice president of NetEase Game Publishing, fully shared the direction of game marketing, introduced the development process of NetEase mobile games for the guests present, and shared the development experience of NetEase game marketing and research and development. Fan Shaoqing, general manager of NetEase Yuanqi Business Department, analyzed how digital cultural tourism attracts Z generation young people through in-depth and simple cases, and further let us see the N possibilities in the future urban tourism development of Nanjing in the collision between Z generation and cultural tourism. Subsequently, Shen George, head of AI at NetEase Fuxi Games, cut from a technical point of view and shared NetEase's experience in driving the innovation of the game industry through artificial intelligence.

2021 Nanjing Digital Culture Ecology Conference Creates a New "Growth Pole" for Industrial Development

Zhu Chuntao, Partner and Head of North China, Chuangxiang Investment

In addition, Zhu Chuntao, partner and head of North China, Partner of Chuangxiang Investment, Zhang Yi, CEO of Ai Media Consulting, and Wang Sixing, Dean of the School of E-sports of Nanjing University of Media and Communications, respectively shared in-depth topics such as "New Opportunities in Digital Economy and Game Industry", "Great Cultural and Entertainment Development Trend under the Background of 5G" and "Current Situation and Future Development of E-sports Talent Market", and brought forward-looking analysis and interpretation of the digital culture industry from multiple perspectives with the insights of senior industry fields.

In recent years, Jiangbei New Area has vigorously developed strategic emerging industries, accelerated the construction of a modern industrial system, continued to promote the transformation and upgrading of traditional industries, seized the opportunities of Nanjing Metropolitan Circle and cross-border integration development, promoted industrial coordination and linkage, and enhanced the power of regional radiation belts. The successful holding of the 2021 Nanjing Digital Culture Ecology Conference not only brought an ideological feast to the audience. Through the aggregation and linking of NetEase's internal and external cutting-edge innovation forces, with new models, new perspectives and new developments, we will jointly build a digital culture innovation exchange platform for the development potential of Nanjing's technology, talents and industries, inject new vitality into the region, and help the take-off development of Jiangbei New Area and the construction of Nanjing Innovative City.