Remember the meta-universe "house flipping group" we said a while ago? (Speculation group invaded the metaverse, is there anything else that is impossible?) No, it was only a few days after the incident, and the follow-up report came.
Metacosmic "real estate" confidence is multiplied
Bright Star Studios, the developer of foreign blockchain game studio Ember Sword, recently completed a $11 million round of financing.
The round was led by Bitkraft Ventures, with other investors including World of Warcraft lead designer and former Blizzard chief creative officer Rob Pardo, YouTube head of games Ryan Wyatt, Twitch co-founder Kevin Lin, G2 Esports CEO Carlos Rodriguez, 100 Thieves COO John Robinson, Former professional esports player Dennis Fong et al.
As a still-alpha-tested Ember Sword blends fantasy, exploration, and strategy-based gameplay, describing itself as the "ultimate sandbox MMORPG," combining advanced game mechanics with the latest smart contract developments.
In-game items are called "cosmetics" and are assigned to players in the form of NFTs. Ember Sword's in-game currency is Ember, a token that can be obtained passively through land ownership or by completing missions and killing monsters.
At the same time, Bright Star held a land auction some time ago, allowing players to buy in-game plots, it is reported that nearly 40,000 players have purchased digital plots, the collateral reached $203 million, and the well-known YGG is also involved, YGG DAO vault holds dozens of Ember Sword plots, which shows that YGG is also full of confidence in this game and studio.
Ubisoft's entry into NFTs was "sniped" by players
In today's NFT and meta-universe fires, many game manufacturers are thinking about how to link these two elements. Unlike other game makers, Ubisoft became the "first large company to eat crabs" in the game industry.
On December 7, Ubisoft announced the launch of Ubisoft Quartz and launched the related promotional video on Youtube.
It claims to be the first platform to allow players to earn AAA gaming-specific NFT (non-homogeneous token) Digit and operate in a low-energy way. The first Digits will be available for collection in the PC version of Ghost Recon: Breakpoint by Ubisoft Connect in beta testing, with only a limited number of cosmetic items included in each Digit.
Don't worry while sighing, Just today, Belieu removed the Ubisoft Quartz line tube video.
The reason is simple: players don't buy it. When I watched the video earlier, I had 800+ likes below, and the number of clicks had 22,000+. Today, when players are huddled together for warmth, it is clear that Beyu has stepped on the minefield of players.
Ubisoft Quartz's beta testing began on December 9, with the first game covered as Ghost Recon: Breakpoint, which is currently only available in the United States, Canada, Spain, France, Germany, Italy, Belgium, Australia, and Brazil.
In fact, Beyuha's entry into the blockchain has long been laid out, as early as 2017, Ubisoft set up its own blockchain laboratory, and then Ubisoft envisioned the use of blockchain in AAA games mainly in the game DLC, which includes game content such as character appearance.
Moreover, among the companies that Ubisoft chooses to acquire, it is particularly interested in game studios whose business scope covers AI, online game security, NFT data platforms, and blockchain.
In October this year, Ubisoft also participated in a new round of financing from Animoca Brands, a blockchain game company in Hong Kong, China, which is a testament to Besoc's next "ambition".
However, why are the lack of blockchain players that manufacturers are optimistic about opposing?
Sail out to sea and chat with several overseas Ghost Recon: Breakpoint loyal players and ask their opinions.
1. When the manufacturer links the NFT with the DLC, it will inevitably link all valuable and good-looking objects with the NFT, so that the player will be "forced" to participate in the relevant game, and the manufacturer will no longer focus on the game content but the more profitable NFT content.
2. The value of NFT only exists in the game for the time being, and with the elimination of the game and the change of the status of the manufacturer, the game environment will change drastically, and with the game closed or shut down, the value cannot be withdrawn. For players who just want to play the game well, this goes against their thinking. Although Ubisoft has made it clear that these items will remain with the player after the game is discontinued and can be traded on a specific blockchain, claiming that this will "give the player more control than ever before", many players have not bought it.
In recent years, the popularity of blockchain has begun to slow down, but with the emergence of the metaverse, it has once again made interested people full of hope.
Among the major game manufacturers, in addition to Beyoc, there are also a number of AAA manufacturers are also looking at this "cake":
1. EA
At EA's earnings conference in November, CEO Andrew Wilson said NFTs and "P2E" are the future of the gaming industry. And words like "NFT" and "blockchain" have also begun to appear in recruitment.
2. KONAMI
In a statement, Konami said: "With the advancement of electronics such as mobile devices and home game consoles, and the emergence of new distribution platforms that leverage cloud technology, our business areas will continue to expand. What's more, with the development of technologies such as artificial intelligence, 5G and NFT, and the growing recognition of esports as a sporting event, we hope to reinvigorate the market by enjoying games in creative new ways. ”
3. Sega
Sega has not only invested in Japanese NFT distribution company Double Jump.tokyo, but will also partner with it to launch Sega IP's NFT products in the summer of 2021.
IV. Steam
In addition to active participation in NFTs and manufacturers who are fighting, there are also some firm opposition voices, such as Steam, which not only strictly bans all games based on blockchain technology or can be exchanged for NFTs and cryptocurrencies, but this prohibition is also written into the rules of the Steam Store.
In the eyes of many people, Ubisoft's public entry into the NFT is seen as the opposite of the public players, but the classic manufacturers holding many classic IPs such as "Assassin's Creed" and "Rainbow Six" have always made players love and hate, this time Beyoguin's strong link to the NFT is right or wrong, I believe that soon the market data will give us the answer.