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When chu feng relics meet fashion week, the national tide is here!

Recently, the "Intangible Cultural Heritage Customization • Art on the Needle Tip" Han embroidery clothing design works brought by the Art College of Wuhan Business School of Business School were stunningly unveiled at the 2021 Wuhan Fashion Week. As the only university catwalk in the event, more than 20 Pieces of Han embroidered costumes led the audience through a hundred years of time and space, and conducted a dialogue about the "Han Tide" fashion.

When chu feng relics meet fashion week, the national tide is here!

Fashion show

Open up a new world that is different

Han · Tide "Fashion is the collision of time and space

A visual feast, a strong attack!

Endowed with new Chu Yun relics reshape Han embroidery Fanghua

On the catwalk, the traditional Han embroidery craft and modern costumes such as suits, dresses, and casual coats sparked a bright spark. Birds, lotus lotuses, orchids and other patterns with great jingchu characteristics come alive on the lining.

When chu feng relics meet fashion week, the national tide is here!

The overall style of the design work is bright in color and bold in conception. The plump picture reveals the charm of Chu Feng everywhere, so that the audience directly calls out wonderful: "I only heard about Han embroidery before, but today I really realized the beauty of Han embroidery when I saw it with my own eyes!" ”。

When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!

It is reported that "Embroidery on Art" is a fashion brand founded and registered by Wuhan Business School "Han Embroidery R&D and Conversion Studio", and the designer team led by the teachers of the college will integrate Han embroidery culture with fashion and provide a display platform for The Han embroidery works of Wuhan Business School.

When chu feng relics meet fashion week, the national tide is here!
When chu feng relics meet fashion week, the national tide is here!

The works of "Embroidery on Art" are displayed at a glance.

Adhering to the unique insight into the aesthetics of oriental fashion, in this fashion show, embroidery on the art of "Han embroidery new art" as the theme, under the skillful creation of teachers and students, the modern trend of clothing reproduced the ancient Chu people romantic and broad, bright and lively, bright and vulgar aesthetic culture. Behind the "Han Tide" is that traditional culture has burst out of new vitality today.

At the event site, Wang Luqun, vice president of Wuhan Business School, Shi Xian'ai, deputy secretary of the general party branch of the Art College, and Tang Shaowei, vice president, also came to cheer for the Han embroidery design works.

When chu feng relics meet fashion week, the national tide is here!

Yu Jieping introduced the creative inspiration.

According to the project leader Yu Jieping, the creative inspiration of this work comes from the collision and extension of the urban fast pace and the oriental "Zen" concept, and kneads it with different textured fabrics such as ink cloud yarn, cashmere, tannins, etc., to create a unique charm, showing the feminine temperament of contemporary women, and creating a young and energetic atmosphere of Han embroidery.

When chu feng relics meet fashion week, the national tide is here!

2021 Wuhan Fashion Week scene glimpse.

"We are the first institution in China to fully incorporate the traditional culture of Han embroidery into the undergraduate curriculum, this is the first time that Wuhan Business School has participated in Wuhan Fashion Week, and it is also the only university catwalk." It is not only a high recognition of The teaching of Chinese embroidery, but also a major 'practical' achievement. When creating the design, many materials were not convenient to buy and transport due to the epidemic, but the team worked together to overcome the difficulties and completed the design task in a relatively tight time, showing every audience the unique brand of the school. In the future, we hope to build Han embroidery into a characteristic symbol of Wuhan Business School, attract more people to pay attention to it, and play an influence in Wuhan and even central China. Yu Jieping said.

As the second batch of national intangible cultural heritage list in China, as early as 2013, Wuhan Business School opened the first Han embroidery course in Hubei universities, so that this nearly endangered traditional art took root and blossomed in Wuhan Business School, and after the inheritance and development of teachers and students, in 2020, the "Virtual Simulation Experiment of Han Embroidery Costume Design" course was selected as the first batch of national first-class undergraduate courses. Let students learn theoretical knowledge by watching the teaching video, use simulation training to achieve the mastery of Chinese embroidery stitching, and complete the design of stitching, patterns and clothing styles.

Zhou Tong and Ye Ziqi, a 2020 fashion design major, took a lot of photos at the runway and shared their insights with friends with great interest: "As a student of this major, this big show makes me harvest full, fashion design is not a blind pursuit of the so-called high luxury trend, our own culture can also lead the new national trend." In the future, in practice, we will also apply what we have learned, and present the perfect integration of tradition and national tide. ”

When chu feng relics meet fashion week, the national tide is here!

Hosted by the Municipal People's Government and hosted by the Wuhan Municipal Development and Reform Commission and the Jianghan District People's Government, Wuhan Fashion Week 2021 tells the story of Chinese culture from a fashion perspective, embraces traditional Chinese culture, and strives to explore the "beauty of Han Tide". At present, Wuhan Fashion Week has become the largest fashion industry brand and international stage in central China.

(Source: Wuhan Business School WeChat public account)

【Intern Editor: Wang Yujin】

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