Culture and Art Network - Culture and Art News (All Media Reporter Wei Xiaowen) On December 7, the 10th anniversary and film list release conference of Shaanxi Wentou Yida Film and Television Company of "Art Shiguang E. Horizon" was held in Beijing.
The press conference focused on the three theme chapters of "Art Decade", "Art Diversity" and "Art New Journey". Wang Yong, Secretary of the Party Committee and Chairman of Shaanxi Cultural Industry Investment Holding (Group) Co., Ltd. (hereinafter referred to as "Shaanxi Cultural Investment Group"), attended and delivered a speech. He said that Shaanxi Wentou Group adheres to the mission of cultural enterprises, adheres to positive energy, praises truth, goodness and beauty, and strives to create and shoot a number of benchmark works with profound thinking, exquisite art and excellent production, hoping that Yida Film and Television Company will stand at a new starting point, adhere to the creative concept of "double effect unification" and "people-centered", and constantly create new glory of Chinese film and television.
Jia Yiqun, general manager of Yida Film and Television Company, also shared with everyone the growth story, future planning and development of Yida Film and Television in the past ten years. At the event site, Yida Film and Television released the 2022 annual film list, and the relevant creators shared the creative process one by one, comprehensively showing the development and layout of Shaanxi Wentou Yida Film and Television on different types of theme tracks.
At the press conference, 8 works were unveiled one after another, with rich genres and unique story creation perspectives, which surprised people continuously. In the film list, "A Year Without Work" and "The Wind Rises in the West" are two dramas to be broadcast, which have attracted much attention. Focusing on the "work" itself, exploring more possibilities in life, the new drama "A Year Without Work", exposing the first trailer, the story firmly grasps the "general status quo" of young people at present, with a strong sense of resonance, and several leading actors on the scene shared their shooting feelings. Actor Wan Peng said that the character he played and the character played by Yoko Spicy were completely different, but they became dependent on each other; Zhai Zilu revealed that the crew was a large inner volume scene, and felt that in order to create, the inner volume was worth it; Jiang Xueming complained online that his love drama was spoiled, and the scene atmosphere was happy and non-stop. The costume legendary love drama "The Wind Rises in Xizhou" is also full of points to watch, and the panoramic display of the western region under the prosperity of the Tang Dynasty is full of imagination. At the scene, Liu Duanduan revealed that he played the "little peacock", which was a great contrast with the previous role, zeng Yixuan said that the role he played was a girl who boldly chased love, and Zhao Shunran, who had an excellent performance in "The Wind Rises", shared the experience of shooting twice, and revealed that his relationship with others had changed, which made people curious.
In addition, the remaining 6 works are in preparation, and "Hello, Tomorrow", written by Li Xiao and Free Aurora, tells the story of how a 30-year-old woman grows up on her own, more like a female version of "Mr. Good". Chief producer Jia Yiqun revealed at the scene that the "Ladies Trilogy" will be launched with "Hello, Tomorrow" as the starting point, which is full of expectations. Jiulu Feixiang's original novel "With Jin Chang'an" will also be filmed, and the setting of the sober female general and the "two faces" of the black knight in the world is super emotional. Another drama adapted from the IP is the emerging era novel "Female Businessman" in recent years, which tells the story of the growth and struggle of small people in the context of the big era, the story of the male and female protagonists starting from scratch in the stormy society, sinking and floating in the mall, developing China's national industry, and finally working together for a lifetime. As an original work, "Small Town Stories" will completely get rid of the inertial idea of "wandering in a foreign land", no longer focus on the north, Shanghai and Guangzhou, but based on the simple small town of folk music revitalization journey, the protagonist is set as a professional graduate student, after encountering life frustration, return to the small town to start another struggle, reverse writing young people's confusion and struggle and stick to the dream, the creative perspective of the play is rare in the domestic market.
In addition, two short drama works "Datang Snack Goods 2" and "My Open and Hanging Life" were also released at the event site. "Datang Snack Goods" is the first time that Shaanxi Wentou Yida Film and Television has entered the short drama market, and has achieved good results after broadcasting, "Datang Snack Goods 2" as an original IP snack goods series of works has attracted much expectation and attention, and Li Zixuan not only sang the opening song of the play "Chinatown Girl" with great affection, but also shared his feelings with everyone. She said that this drama made her grow, and also revealed that she was a foodie, Wang Lu shared the happy atmosphere of the shooting scene with Zhang Hangyu, looking forward to the second part to bring a different experience. "My Open And Hanging Life" is another new original short drama, a modern light comedy short drama with fantasy colors, and actor Han Chengyu said that this drama will definitely be eye-catching.
According to reports, since its establishment in 2011, Shaanxi Wentou Yida Film and Television Company has created many high-quality dramas in the past ten years, such as "Ye Luo Chang'an", "The Great Desert Wolf", "Love in the War", "The Right Way in the World is Vicissitudes", "Good Mr.", "Mr. Love", "Little Parting", "My True Friend", "The Wind Rises", "Ah Cradle", "Datang Snack Goods" and other warm and moving stories, each work is a growth and transformation. Jia Yiqun recalled ten years of time, experienced the unprecedented prosperity of the industry brought about by the separation of production and broadcasting, felt the influx of crazy hot money in the capital market, experienced the fear of the cold winter after the wind outlet, and truly enjoyed the real prosperity brought about by the gradual standardization of the industry, which in the ups and downs of the decade, more firmly believe that only by upholding the original intention, loving art, and immersing in it, can we abandon all distractions and make good works that move people's hearts.
It is worth mentioning that Shaanxi Wenyida Film and Television will open a new strategic layout, and will pay more attention to the aesthetics and needs of "new young audiences" in the future, deeply cultivate the two tracks of high-quality long dramas and featured short dramas, and make efforts in both categories to insist on creating original boutique productions, on the one hand, pay attention to the current reality pain points, and create original boutiques that reflect real life; on the other hand, focus on the original short drama production with unique perspectives and strong stylization. In the future, Shaanxi Wentou Yida Film and Television will continue to create high-quality works, and use the works to dialogue with the audience, dialogue life, and dialogue with society.
The most surprising thing is that Shaanxi Wentou Yida Film and Television specially set up an award ceremony to award the company's partners with the "Longest Love Partner Award", directors Chen Jialin and Lin Ke, actors Li Zefeng and Tan Kai took the stage as the winning representatives to receive the award, and Wang Yong, secretary of the party committee and chairman of Shaanxi Cultural Investment Group, presented awards to the winners. The four award-winning representatives unanimously said in their speeches that in the past ten years, Shaanxi Wentou Yida Film and Television has maintained a good relationship with many partners, have affection for each other, and move forward together, hoping to continue to work with Shaanxi Wentou Yida Film and Television to create a better future.
At the end of the press conference, Wang Yong and Jia Yiqun jointly lit up the ball of light representing a better future.