According to relevant data, by the end of 2020, there were more than 4.8 million beds in pension institutions nationwide, an increase of 12.6% over 2019. With the continuous growth of the market size of the pension industry and the continuous acceleration of the growth rate, more and more people have begun to pay attention to the service quality of pension institutions, and how can they better create a high-quality pension environment for the elderly?
In order to explore the pension industry, Shenzhen TV Financial Life Channel is quite interested in the pension enterprise located in Shenzhen - shared home, and recently visited the shared home branch hundred gardens, a service agency with the concept of "exquisite pension" and the way of "community + pension" to comprehensively connect the lives of the elderly.
Next, from the perspective of the host of the Financial Life Channel of Shenzhen Television, we walked into the Shenzhen Shared Home Hundred Gardens to see how the Shared Home Hundred Gardens create a "warm home" for the elderly.
Moderator Zhang Lu
What kind of existence is a nursing home? In fact, some elderly people do not know much about this, and with the in-depth understanding of the host, more aspects of the "Shared Home Hundred Gardens" are gradually displayed in front of everyone.
In fact, the pension life of the shared home is closer to daily life and closer to the feeling of "home". It not only seamlessly connects with the community, but also allows more people to have a clearer understanding of the "happy old" life.
The 100 Gardens Flagship Store of The Shared Home 3H Elderly Care And Rehabilitation Centre was officially opened in January 2014, with 42 7*24 hours of continuous care beds, and the residential building can also accommodate 30 elderly people in day care. Gather nurses, nurses, rehabilitation therapists, social workers and other senior professional teams to provide 3H elderly care and rehabilitation services such as day care, short-term care and continuous nursing for the elderly, assist the elderly in living and living, pay attention to the physical and mental health of the elderly, improve the quality of life of the elderly, and build a second warm home for the elderly.
Liao Nengying, president of Shenzhen Shared Home Hundred Gardens, said in the report:
We are a "home" themed elderly care home service, so what we mainly provide is to give the elderly the feeling of "home warmth", and we and the elderly are commensurate with family.
After gaining a basic understanding of the shared home, the host Zhang Lu first visited the rooftop of the Hundred Gardens, which is backed by a community and joins the crowd, where the elderly will bask in the sun, plant flowers, or chat with a few friends to drink tea and play chess.
The host said that here not only felt a lot of life scenes, but also felt the professional service of the shared home and the feeling of staying at home.
In this regard, the relevant person in charge of the hospital described the service cause of "shared home" that the host loved and paid for, and also made the friends who watched the report have a more three-dimensional understanding of the brand.
Li Suyang, Director of Marketing Brand Management Center of Shenzhen Shared Home Pension Service Co., Ltd.:
The whole of our property + pension is, in the sense, the big concept of the whole community - how to combine with the pension. And in such a precinct as our Hundred Flowers, as we have said before that aging is more serious, he is also a relatively concentrated area belonging to the entire property project, in this area how to solve the problem of the elderly in the second half of life, there is such a project of "our property plus pension".
Huang Jinhua, Director of The Rehabilitation Department of Shenzhen Shared Home Hundred Gardens:
We let the elderly get physical exercises in the game through different game scenarios, and in addition, in terms of social work, we will design different group activities according to the elderly's ability level and interests.
Shenzhen Shared Home Hundred Gardens Dean Liao Nengying:
"Hundred Gardens" has closer contact with the community, and the frequency of family visits will be more, so there may be a difficulty in communication. Some family members have their own insistence, he thinks that this may be the old man's preference, but we will give him our professional advice. This takes care of both the elderly and the emotions of the family.
We just hope to put the community home care in such an old community to make a supplement, because this area is also a more famous "school district housing" community in Shenzhen, where there are many children, the elderly will be more, and this aging ratio has been far higher than the aging ratio of Shenzhen, reaching more than 18%. So we are where the need is, to meet this need.
After fully understanding the shared home, the host Zhang Lu summed up: For the elderly, how to spend their old age? I think that in addition to basic living needs and health protection, spiritual needs are also worthy of our attention. In the process of today's visit, through many details, let me feel full of humanistic care. For example, I participated in the afternoon tea activities of several elderly people, which was particularly ceremonial and made the elderly living here feel more fun of life. I think this is also an important direction for the development of our pension industry in the future.
Let the "old age have fun" and let the elderly spend a happy old age has always been what the shared home strives to do. The visit of the financial life channel of Shenzhen Television Station affirmed that it was encouraged in the pension cause of the shared home. As a high-end community embedded pension institution in Shenzhen, the shared home will continue to use high-quality services to let the elderly spend a happy old age.