Hard-to-see Top Korean stars have recently made a big comeback to the family theater, but they have tasted a lot of pain.
Some people have commented that works including Lee Young-ae's "Gu Jingyi", Quan Zhixian's "Zhiyi Mountain", Song Huiqiao's "Now, In The Hands of Separation", and Gao Xianzhen's "People Like You" have performed poorly in terms of ratings topicality. In particular, Song Huiqiao and Quan Jixian returned to the screen with the highest treatment in the industry, but the results could not keep up with the appearance fee.
The recently concluded "People Like You" starring Gao Xianzhen has been hitting 2%-3% of the ratings and quietly exiting. "Human Disqualification" starring Jeon Do-yeon ended last month with a score of 1%, and "Gu Jingyi" starring Lee Young-ae could not exceed the ratings of 1% to 2%. It was also pointed out that "Zhiyi Mountain" starring Jeon Ji-hyun and "Now, In The Hands" starring Song Huiqiao maintained a rating of more than 7%, but compared with the beginning with high expectations, the topicality and work continued to decline.
"Now, In a Split Hands" was reversed in the ratings competition with the MBC costume drama that aired at the same time. In the last week of November, the ratings were 7.0% for episode 5 and 7.6% for episode 6, behind the 8.8% and 9.4% scores of the costume drama episode 5 and 9.4% for episode 6 starring Aidou Lee Joon-ho.
Using only the combination of Jeon Ji-hyun and Kim Eun-hee writers, the results of the "Ji Yi Mountain" that have aroused heated discussion are not as high as expected. "Zhiyi Mountain" began with a high rating of 9.1% for the first episode and 10.7% for the second episode, but as the ratings continued to decline, the first week of December aired with a rating of 7.7% and 8.2%, respectively.
According to the broadcasting industry, Jeon Ji-hyun and Song Hye-joo each charged 200 million won per episode and returned to the TV drama scene. In addition, advertising has also received large investments, but the ratings are disproportionate to this.
It is said that "Zhiyi Mountain" invested 30 billion won and is said to be highly anticipated as a blockbuster TV series, but the excessive PPL, sloppy CG, and the plot development of declining investment are experiencing a downturn.
"Now, in the hands of separation" is a love TV series that Song Huiqiao plays a specialty. People commented that the poor love acting skills shown in "Descendants of the Sun", "Full House of Romance", "Blue Life and Death Love" and other programs have been recognized in this TV series. But some have criticized it for staying only at the typicality of candy characters who remain vibrant despite being poor.
The series launched by top actresses have performed poorly in succession, and it has been pointed out that there is a need for generational changes, and the era when the original top actors decided on the box office has passed.
Experts agreed: "The era of casting guarantee ratings is over." Because the content of the network video service (OTT) improves the audience's vision of watching TV series, they are accustomed to rapid unfolding and exciting pictures.
However, the advantage of Song Huiqiao and Quan Zhixian is that their popularity overseas is also very high, and they can enter overseas after the final screening of the TV series, and they can also create additional revenues such as advertising, but it is necessary to know that overseas audiences are also constantly improving.
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