On December 4, the program list of The official website of Zhejiang Satellite TV appeared in the variety show "Ideal Time". The content of the program list on the official website shows that "Ideal Time" was broadcast on Zhejiang Satellite TV at 10:00 pm on December 4. If the program list given by the official website of Zhejiang Satellite TV is accurate, it means that this variety show has officially entered the pending state under the premise of nearly zero publicity.
As of now, the article has been published only 5 hours from the start of the program, but "Ideal Time" has not released any official information outside the program list. The official media account of the variety show also did not release any information about the upcoming broadcast. Earlier, when "Ideal Time" recorded the launch conference, it was officially announced that it would take over the baton "I heard that it was delicious" to be broadcast on Zhejiang Satellite TV, and the schedule was 10 p.m. on Saturday in the fourth quarter. But somehow, this variety show has been until December this year, and there is still no news.
According to the official media content released after the launch of "Ideal Time" in October 2021, it can be seen that this variety show is mainly about the variety show content of celebrities going to a place in Anhui to open a homestay, and the content it wants to express is to revitalize the rural economy. It is worth noting that the variety show of opening a homestay has similar content in Hunan Satellite TV's "Dear Inn". The theme of revitalizing the rural economy has been put forward and resorted to variety show practice in Hunan Satellite TV's "Little Shop on the Clouds". From the perspective of these contents, Zhejiang Satellite TV's "Ideal Time" does not have the original advantages of theme content and emotion.
When the "Ideal Time" program started, a media release was released to the outside world, and we can peek at this variety show according to the content of the press release:
This is a homestay management variety show, composed of 6 resident guests, including Wei Ya, Yang Di, Cai Ming, Wu Jiacheng, Meng Ziyi and Gina. Out of the live broadcast room, Wei Ya and her friends put down the burden of work and life and went to Wei Ya's hometown of Lujiang, Anhui Province, to renovate and run a warm traditional homestay. They will invite ordinary people in need and foreign friends who are full of curiosity and enthusiasm for China to participate in the experience of local folk customs and customs in Lujiang, and carry out colorful theme activities. Although such variety shows emerge in an endless stream, "Ideal Time" is different from other business variety shows, and is a new variety show model for customer experience evaluation and pricing. The program gives the pricing power to the customer, measures the "customer satisfaction" with the most intuitive things, and urges the artists to improve the operation of the homestay and create a truly satisfactory ideal space.
Judging from the content of this media release, the star lineup of "Ideal Time" is Wei Ya, Cai Ming, MengZiyi and others, and the location of the homestay is Lujiang, Anhui. The difference between this homestay is that it does not set the price first, but gives the pricing power of the homestay to the customer. Of course, this is a very strange pricing model. How do the customers of the homestay help the program group to set prices? Is it to experience and enjoy a handful first, and then pay in cash according to your own wishes? If this is the case, can customers deliberately press the low price code? And what services will the stars provide?
At the same time, there are still the following questions in this variety show, "Ideal Time" is to take the "Dear Inn" style and aim its narrative protagonist at the star group, or to take the "Little Shop on the Clouds" style and let more ordinary people become the protagonists of the variety show? If it is the former, then the star attributes of this variety show are more clear, and its theme of developing the rural economy is bound to weaken. The variety show of the homestay has obviously been similar to the variety show earlier, can Zhejiang Satellite TV's "Ideal Time" come out of different content styles?
In recent times, there has been an obvious change in satellite TV variety shows, that is, to let the star group become supporting roles in variety shows, and let ordinary working people become new protagonists in variety shows. The most worrying thing about "Ideal Time" is not its business model, nor is it how similar it is to "Dear Inn", but whether this variety show content will eventually develop into a variety show such as "Longing for Life", which is mainly based on the eating, drinking and entertainment of stars. This is the most undesirable. Is "Ideal Time" the ideal for celebrities to eat, drink and have fun, or the ideal for developing and revitalizing the rural economy?