The metaverse is now out of the circle. Half a month ago, the famous singer Lin Junjie spent 123,000 US dollars (about 780,000 yuan) to buy three yuan of virtual land in the universe. Many netizens complained: "Hey, I can't afford to buy a house in real life, and I can't afford to buy it in the virtual world." "So what is the metacosm?" What is the virtual land, which has become a fragrant feast like "Tang monk meat"?
Jj
To say that the concept of metaversity is actually born in the science fiction novel "Avalanche" in 1992. The development to the present, simply put, is a 3D virtual space with the characteristics of link perception and sharing. But this statement is a bit abstract, let's say, ah, probably like an upgraded version of the Monopoly or Happy Farm game you played, but you have to pay real money to play.
Zuckerberg
To play, you have to play big. On October 28, Zuckerberg, the number one "fanatic fan" of the meta-universe, announced that he would rename Facebook to Meta and take out $2 billion to enter the meta-universe track. Microsoft, Disney, Goose Factory, Du Niang and other domestic and foreign giants have also increased the layout of the meta-universe, and seem to want to "dig a golden doll with a hoe". Soon, the world set off a "meta-universe" climax.
Cathy Wood
Even Cathy Wood of the "Queen of Wall Street" came out on December 1 to "stand" for the meta-universe: Friends, this is a trillion-dollar opportunity. The old lady nicknamed "Sister Wood" is not simple, and what she says is quite lethal on Wall Street. Why? Because, ah, she manages nearly $60 billion in capital, and most of the earnings are good, and she has a lot of fans. As soon as she spoke, naturally many people followed suit.
Virtual property
The most favored in the metaverse is undoubtedly the virtual land. It is like a delicate beautiful woman to be married, which has become the object of competition between capital players and "speculation groups", and the "bride price" has also frequently reached a new high. On November 30, a company spent $4.3 million (about 27.42 million yuan) to buy a piece of land in the "sandbox" world, setting a new record for the world's most expensive virtual land transaction. Do you calculate, in your city, how many apartments can you buy with this money?
You don't want to look at the "sandbox" virtual land price is ridiculously expensive, but it is still very sought-after, the name of the land has been sold 70%, as many as 30,000 owners. And a platform like this is far more than a "sandbox". Even the domestic TianxiaXiu also launched its own 3D virtual social meta-universe APP - Rainbow Universe in November, preparing to issue 350,000 sets of virtual houses, and the most expensive set sold for 200,000 yuan.
You all know that
Why are people snapping up virtual land? Decentraland's history can somewhat explain why. In 2017, when the first virtual land auction was held, some plots sold for only $20, and after just 4 years, the resale price has reached hundreds of thousands of dollars. Many people are like beating chicken blood: Isn't this proper "Tang monk meat"? The myth of wealth is beckoning to me.
Since the metacosm is "Tang monk meat", there are too many people who want to eat: in addition to selling land, there are also people who sell paid training courses, peddle illegal NFTs, blockchains, and even pig-killing plates are cloaked in the cloak of "meta-universe". It's just that a netizen who spent 600 yuan on a paid training course regretted it: after two days of class, I found that the content of the lecture was all about hanging sheep's head and selling dog meat, which was useless. "Anyway, I don't know if I can make money after learning this course, but I know that the one who sells the course will make money first!"
In real life, I don't dare to pack a ticket to say that I can't make a profit, so spending a lot of money to buy invisible and untouchable "land" can really make you make money?
In addition to the immature technology, capital players have their own set of mature and fashionable packaging words, blowing virtual real estate into the sky and omnipotent. And one of the biggest gimmicks is: play as much as you want! As an "owner", you can build a house on the virtual land according to your preferences, you can create your own brand, or display your own game collection; you can also renovate the land to look whatever you like. In addition, these virtual properties can be resold in the market like real houses and land. The psychological implication to you is that you don't have to worry about these "real estate" smashing into your own hands and putting a hundred hearts.
Basically the same as the real speculation method is that in addition to the concept of speculation, capital players also personally go shirtless, "release water to raise fish", pay a large amount of money, raise "house prices", and attract investors who are "stupid and have more money" to participate. In addition, in order to make the "land" appreciate, these players also pay architects to design virtual homes or shopping malls, and then hire game developers to build them, opening up many ways to make money. For example, you can choose to open a virtual playground that is open to other players to make money, or build an art gallery where other players can shop, visit exhibitions, art auctions, etc. in the virtual world.
Why do capital players do this? Of course, it is not to do charity, but to sell the land and "house prices" to later investors after the heat and raise, and take the opportunity to "cut leeks" and "shear the wool", just like the virtual currency such as bitcoin that makes a small number of people rich. To say there is no bubble, do you believe it?
In addition, in March this year, Roblox, known as the "first stock in the meta-universe", was listed, and its market value on the first day was as high as $45 billion, up 10 times from a year ago. You're going to say that there is no capital behind the scenes, and I don't believe it.
In the domestic capital market, the surge in a number of meta-universe concept stocks in September and October has already attracted the attention of regulators. According to incomplete statistics, since November, many companies such as Zhongqingbao, Shengtian Network, Tianxiaxiu, Dafu Technology, yishang display, etc., have received letters of concern or inquiry letters issued by the Shanghai and Shenzhen exchanges. Since then, the metaverse plate has ushered in a "cooling". By December 2, the concept of NFT, cloud games, meta-universe, etc., became the concept sector with the largest decline in the Shanghai market.
In fact, it is too early to call the current hot metacosm a new commercial phenomenon. Industries such as VR, AR, and blockchain, as a gathering place for metaverses, are still in their "swaddling" and are far from being truly mature. Rambling Jun can't imagine that as a lever game of traffic stock, there is no substantial output, and if the real society encounters an economic crisis, what will be the consequences for the metaverse.
What Man Tanjun wants to remind you is that this is a virtual world played by rich people, and if you are an office worker with only "three melons and two dates", it is best to be leisurely. To sum up, that is: the hotter the metacosm, the more it needs to be calm. Especially the kind that requires you to invest a lot, you should be more cautious, because if you are not careful, you can fall into the trap carefully set by others. So before you decide to fork the metaverse, you might as well "let the bullet fly a little longer" and don't be a "person who can't wake up".