Wei Xiaoli sold more than 10,000 vehicles in a month: the seats were rearranged, Xiaopeng won the first place, and Weilai returned to the top three

At the beginning of December, the new car-making forces handed over the sales report card of November at the first time.

In November, the six new car-making forces that are relatively active in the domestic auto market have created the highest single-month delivery record, according to the data released by each company, it can be found that the new car-making forces in November have reappeared new changes: first, the delivery volume of the four enterprises of Weilai Automobile, Xiaopeng Automobile, Ideal Automobile, and Nezha Automobile has exceeded 10,000 vehicles; second, Xiaopeng Automobile has won the first place in the single-month delivery volume of the new car-making forces, and Weilai Automobile has rebounded back to the top three; third, the chip shortage problem still exists Fourth, the pace of catching up of traditional car companies in the field of new energy vehicles is accelerating, and the first-mover advantage of new car-making forces is shrinking.

In the view of Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Joint Association, the market pattern of new car-making forces has entered a period of steady growth overall, but the current ranking is still stable. Zhang Xiang, a researcher at the Automotive Industry Innovation Research Center of North China University of Technology, said that the growth of sales is related to the gradual alleviation of the lack of cores, as well as the countermeasures taken by various companies before, such as the first delivery of the car and then the installation of radar, and the impact of the lack of cores in the overall industry still exists.

Four sales exceeded 10,000, from Wei Xiaoli to Xiaoli Wei

Since the third quarter of this year, the monthly delivery volume rankings of Weilai Automobile, Xiaopeng Automobile and Ideal Automobile have taken turns.

He Xiaopeng, chairman and CEO of Xiaopeng Motors, said at the third quarter earnings report that we will strive to hit the monthly delivery of 15,000 vehicles by the end of this year. In November, the performance of Xiaopeng Automobile was also as predicted by He Xiaopeng before; the delivery volume of Xiaopeng Automobile in November was 15,613 units, an increase of 54% month-on-month, an increase of 270% year-on-year, ranking first in the delivery volume of new car-making forces for two consecutive months, with more than 10,000 deliveries for three consecutive months. From the perspective of model performance, Xiaopeng P7 has become the main sales force of Xiaopeng Automobile; in November, Xiaopeng P7 achieved delivery of 7839 vehicles, accounting for more than 50% of total sales.

In the first 11 months of this year, the cumulative delivery volume of Xiaopeng Automobile was 82,155 units, an increase of 285% year-on-year; as of the end of November, the cumulative delivery volume of Xiaopeng Automobile exceeded 120,000 units in history. Industry analysis predicts that if the growth momentum is followed in November, Xiaopeng Automobile's annual sales this year are expected to exceed 100,000 units.

In second place is Ideal Car, which achieved monthly deliveries of 13,485 units in November with an ideal ONE model, and the Ideal ONE has also become the highest single-selling model among the new car-making forces; in the first 11 months of this year, the cumulative delivery volume of Ideal Cars was 76,404 units. According to the forecast of the third quarterly report released by Ideal Automobile, it is expected to deliver 30,000-32,000 vehicles in the fourth quarter, and the sales of Ideal Automobile in the two months from October to November are 21,134 units, and there is not much pressure to complete the quarterly target of 30,000 vehicles.

However, among the new forces of car manufacturing, only the ideal car has a model, and the industry believes that there is a hidden danger of a single product. Ideal's second model, the Ideal X01, is scheduled to be released in the second quarter of next year, with deliveries beginning in the third quarter.

After experiencing a production capacity adjustment and sales fell by 60% month-on-month in October, Weilai Automobile broke through 10,000 again in November. In November, NIO achieved deliveries of 10,878 units, an increase of 196.6% month-on-month and 105.6% year-on-year; NIO had expected deliveries of 23,500 to 25,500 units in the fourth quarter, and according to the current completion schedule, 8955-10955 vehicles need to be delivered in December. From January to November this year, the cumulative delivery volume of NIO was 80,940 units.

The fourth quarter of each year is a critical period for car companies to sprint the annual sales target, from the situation that the delivery volume in November exceeded 10,000 vehicles, Wei Xiaoli is making up for the losses caused by the previous supply chain tension and at the same time competing for the annual sales ranking.

Nezha Automobile, which was originally in the second echelon, jumped to the second place in October sales; in November, Nezha Automobile achieved sales of 10,013 vehicles, an increase of 23.5% month-on-month and 371.9% year-on-year; the cumulative delivery of 59,547 vehicles in the first eleven months, an increase of nearly 4 times year-on-year. In January this year, the monthly delivery volume of Nezha Automobile was only 2,002 vehicles, and the delivery volume increased fivefold in 10 months, ranking first in the growth rate of new car-making forces. However, Nezha Automobile has been criticized for relying on the B-end market, and Daniel Zhang, co-founder and president of Nezha Automobile, previously said in an interview with the Beijing News Shell Financial Reporter that the main sales market of Nezha Automobile is the To C market, and the C-end users accounted for more than 91% in November.

Cui Dongshu analyzed that "the sudden rise in sales of Nezha cars is mainly the entry-level market potential of private car travel. Zhang Xiang also has the same view that high cost performance is the advantage of Nezha car, in addition, Zhang Xiang also said that the investment of 360 also provides a certain amount of traffic for the growth of Nezha car sales, and the investment of the Ningde era provides endorsement and battery protection for Nezha car.

The second echelon of new forces continues to rise, and the growth momentum is slightly different

Judging from the development trend of new car-making forces in recent years, Wei Xiaoli has built the first camp echelon, and Weima Automobile, Nezha Automobile, Zero-run Automobile, and Aiways Automobile have formed the second echelon of the waist. However, this pattern is changing this year, Nezha Automobile has entered the club of monthly sales of 10,000 vehicles; while Aiways Automobile has a relatively lonely market performance.

At present, the second echelon of the new forces is only two car companies, Zero Run Car and WM Motor, and the monthly sales of Zero Run Car and WM Motor in November also set a record for the highest delivery in a single month.

In November, zero-running cars delivered 5628 vehicles, an increase of 236% year-on-year, and the cumulative delivery volume of zero-running cars in the first 11 months of this year was 35314 vehicles, an increase of 236% year-on-year; zero-running cars said that as of the end of November, the cumulative orders were 73561, completing the annual order target ahead of schedule. From the perspective of the model performance of zero-running cars, the zero-run T03 positioned at the A00 level is the most popular model of zero-running cars, and there are views in the industry that the positioning of too low-end will affect the brand image and brand premium ability to a certain extent.

WM Motors, which has been silent for a long time, has restarted the release of monthly delivery data in the past two months, and the monthly delivery volume of WM Motors in November was 5,027 units, an increase of 66.6% year-on-year, and the cumulative delivery volume in the first 11 months was 39,095 vehicles. On the same day as the release of monthly deliveries, WM Motor announced the completion of a $152 million round of financing led by real estate company Agile Ju, with a total of $457 million raised so far.

However, the growth momentum of zero-running cars and WM Motors is slightly different; from the new car-making forces that currently announce sales, only WM Motors has a double-digit year-on-year growth rate.

The problem of lack of core is still there, and the "new forces" of traditional car companies are exerting pressure

In November, the problem of lack of cores eased slightly, but as a whole, there is still an impact, and the lack of cores has also become a resistance to the delivery of new car-making forces. Previously, in order to ensure the delivery volume, Ideal Automobile and Xiaopeng Automobile have successively launched the program of "delivery of cars first and then reloading". Ideal Auto founder Li Xiang said on the third-quarter earnings conference call that chip shortages will still be a constraint in the first quarter of next year.

In addition, Nezha Automobile, Zero-run Cars and other November orders far exceeded the delivery volume; Wu Baojun, president of Zero-run Automobile, publicly stated that the shortage of industry chips and industrial power curtailment had a certain impact on the production capacity of some supply chains, but the situation improved in November. WM Motors also mentioned at the same time as announcing the november sales results that chip shortages have affected some supply chain capacity.

Of course, for the new car-making forces, it is not only necessary to overcome the limitations of the supply chain such as chip shortages, but also to face the situation of competition with the "new forces" of traditional car companies. The new car-making forces have eaten dividends by virtue of their first-mover advantage in the field of new energy vehicles, but with the accelerated layout of traditional car companies, their first-mover advantage is weakening.

Also at the beginning of December, the new energy brands of many traditional car companies also announced their sales in November. GAC Aeon, a subsidiary of GAC Group, delivered 14,600 units in November; in November, the Volkswagen ID. family delivered 144167 units in China, an increase of 11.2% month-on-month; in November, Geely Krypton's first model, The Kryptonian 001, delivered 2,012 units in its first full month, and Dongfeng Lantu, a high-end smart electric brand under Dongfeng Motor, delivered 1,139 units in November.

In addition, Luxury brands such as Mercedes-Benz, BMW, and Audi are also catching up in the field of new energy vehicles, and the first-mover advantage of Wei Xiaoli and others in the luxury electric market has been weakened, while traditional luxury car brands have formed a solid brand image and influence, and consumers have greater choice in the high-end new energy vehicle market.

In order to cope with market competition, new car-making forces are also stepping up production arrangements for new products. For example, Xiaopeng Motors' G9 is scheduled to be delivered in the third quarter of next year, NIO's ET7 is scheduled to be delivered in the first quarter of next year, and the Ideal X01, WM M7 and Nezha S are also scheduled to be delivered in 2022.

For the development momentum of new car-making forces, Everbright Securities analysis said that benefiting from the continuous release of industry demand, superimposed on the reverse promotion of the peak season at the end of the year and subsidy decline, the new car-making forces in December 2021 are expected to usher in the peak of orders throughout the year, and the current supply chain bottlenecks such as batteries and chips are still the main factors restricting delivery, but continue to be optimistic about the rising penetration rate of the industry and the steady climbing prospect of the delivery of new forces.

CITIC Securities said that in the short term, the prosperity of new power enterprises is expected to continue in the peak season of automobile sales; in the medium and long term, at the starting point of the electric intelligent track, it is systematically optimistic about the advantages of China's new power enterprises in talent attraction, technology accumulation, local demand understanding and response.

Beijing News shell financial reporter Wang Linlin Editor Song Yuting Proofreader Zhang Yanjun