Talented daughter of Fudan Mathematics Department, drunken daughter-in-law of Changxing County.
There is an investment idea of Bao Ma, the winner of future wealth.
This issue introduces you to one of the social business leaders of each store, and is also a treasure mother - Yang Yang. As a mother treasure, what kind of opportunity and courage did she have to embark on the road of entrepreneurship? Let's take a look!
, duration 07:30
Hello everyone! My name is Xu Bingyi, you can also call me Yang Yang, is a bao mom, but also a partner of various store platforms. I chose to start a business because I think every woman has a dream of entrepreneurship in her heart, whether it is to open a store or do a career of her own, she hopes to share what she thinks is good with others, and after being recognized by others, so as to get a sense of satisfaction and achievement.
01
How do I connect with the stores?
Why choose to work hand in hand with stores?
I was in March last year, through a link shared by a friend to contact the stores, at first did not understand what the stores are, but felt that with a small cost to open a store online, which surprised me, but also attracted my attention. Why? Because I had a business experience before that, I ran a café for about four years. Although this entrepreneurial experience has lost some money and is also very hard, it has satisfied my feelings in a sense.
Coincidentally, at about the same time, another friend of mine also talked to me about the platform of each store, which instantly stimulated my interest, what is special about this platform of each store? Therefore, I went to participate in a career briefing meeting of each store with a curiosity, and after listening to it, I felt that the original store did not necessarily have to be a physical store, but also could be achieved through the online platform, which could not only save the cost of shop rent, decoration, labor, time, etc., but also had great market prospects.
Through this meeting, I met Mr. Li Yu, the founder of each store, who is a very pragmatic person, and his entrepreneurial passion and rigorous style of doing things immediately touched me, and I can feel that his heart has a very clear blueprint for the future planning of each store. He really wants to share good things with us, and a mom like me feels that this is the platform I want, so there must be more people who need such a platform. Mr. Li Yu's entrepreneurial passion aroused my indelible entrepreneurial heart, so I made up my mind to join the stores and came all the way to the present.
02
What are the advantages of social commerce in each store?
What problems can be solved?
I understand that the social commerce of each store is a process of sharing fission, encountering good products, experiencing them first, and then sharing them with friends around them. In the process of sharing and experiencing the product, others will think that I like the product you choose, but also save time and cost for me, so I have a common topic to get a good feeling with each other, and I can do one thing together. Slowly, you will find that there are more and more people of the same frequency, and the circle is getting bigger and bigger, gradually developing into a team, turning the side business into the main business.
Compared with traditional e-commerce, each store platform has the unique advantages of rich scenes and high user stickiness, which can not only help traditional enterprises solve sales problems, greatly improve the operational efficiency of their online channels, but also provide effective channels for physical stores and small and micro merchants to obtain customers. Different from the general e-commerce model, the core advantage of each store is that with the help of intelligent interaction technologies such as artificial intelligence, 5G, and big data, it has built a bridge of communication and docking, providing users with a brisk distribution e-commerce platform. By providing online tools and supplies, offline scenarios and training, both supply channels and distribution models can be realized, which greatly reduces the employment cost of online entrepreneurship for self-employed persons.
03
What do the store platforms bring me?
What are the future expectations for each store?
Take the brand of Changxingxian, before that, it was operated through the traditional business model, and after linking the platforms of each store, it began to transform into online operation with the help of the systems and tools of each store, and after just one year, it achieved a turnover of 10 million.
I think to do social e-commerce, the product repurchase rate is the most important, usually we can only do a one-time recommendation, and can not do long-term recommendation, then the subsequent purchase is the product itself repurchase rate. The biggest advantage of each store is that it can target different groups of people, through a powerful system tool to do accurate push, but also through the link to integrate your surrounding network resources, to achieve fission distribution monetization, into a process of their own wealth resources. This is also one of the important reasons why I am most optimistic about the platforms of each store.
Each store is really able to push good products to people who really need them through good tools, and a good start determines the height of platform development. I believe that as long as you solve your own dilemmas and problems through the store platform, you feel that this is a good platform, and it will be shared with more and more people, over time, this will be a very large incremental system, that is to say, in the future, the development prospects of each store are unlimited.