Cover news reporter Li Qing Wang Yuexin
On October 18th, the large-scale event "International Fan, Chinese Flavor, Bashu Rhyme - Looking for a New Landmark of Chengdu-Chongqing Cultural Tourism in 2021" sponsored by Cover News and West China Metropolis Daily was officially launched. Under the guidance of Sichuan Intellectual Property Service Promotion Center and Sichuan Daily Newspaper Group, Cover News and West China Metropolis Daily launched the "2021 Sichuan Top Ten Food Landmarks" large-scale public welfare selection activity. At present, the preliminary voting of the selection activity has ended and officially entered the expert review process. Dongpo Kimchi, a delicacy from Meishan, Sichuan Province, is loved by netizens and ranks in the top ten in the voting process.
East Slope Kimchi
"Our Dongpo kimchi not only once appeared in Times Square in New York, but also marketed in more than 100 countries and regions around the world, ranking one of the world's top 3 kimchi, with an output value of more than 10 billion yuan." On December 1, Feng Juan, member of the Party Working Committee and deputy director of the Management Committee of Meishan's "China Kimchi City", told reporters that Dongpo Kimchi has become an international business card handed by Meishan to the world. A small dish of kimchi has been made into a big industry.
Kimchi that Su Dongpo loves to eat has been made for thousands of years
Kimchi, known as the "bone of Sichuan cuisine", is an indispensable small dish on the table of Sichuan people. The Meishan people have loved kimchi since ancient times, and almost every family is soaked, meat can be soaked, and all seasons are soaked. As the "hometown of Chinese kimchi", Meishan has a history of making kimchi for more than 1,500 years.
As early as the Northern Song Dynasty, the great writer Su Dongpo was more fond of eating kimchi, and used his hometown kimchi to cook "Dongpo elbow" and "Dongpo fish" and other delicacies, and still folk also praised the "Vegetable Soup Fu", "Dongpo Soup Fu", "Old Food Fu" and other beautiful poems, in honor of Su Dongpo, Meishan people call pickled kimchi "Dongpo Kimchi".
In fact, meishan between The Min E is gathered by the beautiful scenery of the country, and the mountains and rivers are beautiful and ecologically livable. The superior ecological environment has also bred a rich variety of high-quality vegetables, coupled with the craftsmanship that has been passed down for thousands of years, and the Meishan people's continuous pursuit of food has achieved the excellent quality of Dongpo kimchi, which is loved by "fans" around the world.
Vegetable base
Included in the geographical indication products In 2020, the output value of Dongpo kimchi exceeded 21.5 billion
With the development of the times, Meishan people have innovated all the way while inheriting the culture of Dongpo, and constantly carry forward the traditional skills of Dongpo kimchi.
Since 2000, Meishan has focused on the development of the kimchi industry, "Dongpo kimchi" from 15 handmade kimchi workshops in the 1980s to the current Meishan "China Kimchi City", 69 kimchi food enterprises cluster development, really made small kimchi into a big industry, small kimchi into a big brand, small kimchi into a big market. In 2020, the output value of the whole chain of Dongpo kimchi exceeded 21.5 billion yuan, with a market share of 1/3 of the country and 1/2 of the province, achieving annual sales of 18 billion yuan of kimchi, and the export volume of "Dongpo kimchi" food from January to September 2021 reached 380 million yuan.
China Kimchi City
In addition, in 2009, Dongpo kimchi was included in the geographical indication protection products, and in 2013, the trademark "Dongpo kimchi" was approved and registered. In June this year, Meishan "China Kimchi City" successfully applied for the intellectual property town project from the Sichuan Provincial Intellectual Property Center, and at the same time applied for overseas protection of the Dongpo Kimchi Geographical Indication Certification Trademark from 20 countries and regions, helping to build a 100 billion industry of Dongpo Kimchi.
Under the epidemic situation, a variety of ways to publicize Dongpo kimchi is still fragrant in the world
In the past two years, due to the epidemic and other major environmental influences, although Dongpo kimchi has been impacted, the local area is still fragrant in the world through various ways and measures.
According to Feng Juan, Dongpo District has built the Jingdong (Dongpo) Digital Economy Industrial Park, focusing on core industries such as kimchi, with "building a platform, gathering enterprises, gathering talents, strong services, and shaping brands" as the starting point, to build an e-commerce gathering center in Meishan, aggregating Jingdong's technical capabilities and ecological resources, helping Meishan kimchi enterprises to become bigger and stronger, and Dongpo kimchi is exported overseas.
Dongpo kimchi enterprise
At the same time, we will focus on online and offline linkage, take the Internet Industry Festival as the starting point, base on the kimchi industry, and create a regional public brand "Taste in the East Slope" in an all-round way. Up to now, a total of 12 online and offline linkage industry festival activities have been held, such as the "Jingdong 618 Shopping Festival", and enterprises have been organized to participate in the "Quality Sichuan Goods" e-commerce live shopping festival, with cumulative sales of 1.47 billion yuan.
In addition, Meishan also promotes Dongpo culture and Dongpo kimchi products through various social platforms, and the China Kimchi City Scenic Area has received 530,000 tourists this year.
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