Hugo Cross-Border Wins Google Greater China "Overseas Impact Award"

Image source: Hugo Cross Border

On December 1, the 2021 "Google Greater China Partner Summit" was held in Sanya. As an excellent partner of Google Greater China, Hugo Cross-Border was invited by Google officials to attend the event, and stood out from a number of google official first-level agents in Greater China and won the "Overseas Influence Award" of the summit.

Google is currently the world's largest online digital marketing platform and one of the important channels for Chinese companies to promote overseas, and Hugo Cross-Border, as the official first-level agent of Google in Greater China, has a far-reaching influence in the cross-border e-commerce industry. Hugo and Google complement each other's advantages and deep integration, and are committed to helping more Chinese "smart" brands go global. (The 2022 cross-border e-commerce global trend conference and cross-border e-commerce Hugo Awards Ceremony, just on January 11, the coordinates of Shenzhen opened, click to register, and work together to seek a new future of cross-border e-commerce.) ）

Cross-border e-commerce opened the second half, and brands embarked on a new journey

With the deepening of China's reform and opening up, in recent years, China's manufacturing is gradually from the past the lowest end of the global industrial chain processing, and constantly upgrading to the production direction of high-value-added products empowered by science and technology and research and development, and Chinese manufacturing has also begun to enter a new stage in the history of brand going overseas. Focusing on the cross-border e-commerce industry, in recent years, under the "compliance" process of major mainstream e-commerce platforms around the world and the fierce competition among sellers, a large number of cross-border e-commerce sellers have either actively or passively developed from the past "barbaric growth" model to "standardization", and the previous "selling thinking" and "large-scale shopping" models are incompatible with the current industry environment. Focusing on a certain field, deeply binding with factories, and even beginning to contact research and development, the new model of "boutique" operation is becoming the mainstream of the industry.

In particular, the amazon ban tide in 2021 has completely torn the last fig leaf of the "old era" of cross-border e-commerce in the case of the fall of a large number of head sellers. Let all practitioners realize that the era of cross-border e-commerce transactions with the help of Amazon traffic dividends is gone.

At the same time that the Amazon traffic dividend has passed, the overseas online retail market, which has been educated and matured, has emerged new traffic forces such as independent stations, vertical markets, local e-commerce platforms of vertical categories, social media and offline channels. And compared with the old traffic era when Amazon was "dominant", the latter not only has a larger traffic space, but also has a higher development ceiling for sellers.

Cross-border e-commerce is entering the second half and is entering a new era of brand globalization with the help of all global traffic channels.

Cross-border players under "new traffic" need "guides"

Mainstream players who can enter the second half of cross-border e-commerce can actually be divided into three forces.

One is that those old sellers who have used the rise of Amazon's traffic dividend and then break out of the "old traffic" after the wave of banning, need to look for new development.

One is that in the new traffic system, the old forces that were originally entangled, such as the station group sellers who have taken root in the field of independent stations but have no brand thinking, as well as the sellers in various vertical markets and category e-commerce platforms who still grow in the shop mode.

The last one is that domestic brands, Amoy sellers, manufacturing factories and other new forces outside the original cross-border circle want to get involved in cross-border e-commerce.

If these three forces want to survive and develop under the new traffic pattern in the future, the common direction must be the brand going to sea.

However, just as the traditional manufacturing and brands first contact with cross-border e-commerce, all kinds of "water and soil dissatisfaction" need more external support; sellers and practitioners who pour in from the old cross-border e-commerce traffic system to the new traffic system, including the "old forces" in the original new traffic system who want to seek new development, will also face various adaptations and need "guides".

In fact, as a witness, witness and in-depth participant of the cross-border e-commerce industry, Hugo Cross-border has the vision of "letting more Chinese brands appear in the world", and since its inception, it has continuously adjusted its strategy to help China make it to the sea according to the development and changes of the industry.

At present, due to the impact of the global epidemic, the strength of China's product strength, and the continuous improvement of overseas infrastructure, the conditions for brands to go to sea have never been so mature as they are today. The chinese brand going overseas has ushered in an unprecedented and excellent historical moment. Hugo is committed to helping Chinese brands with strong R&D and manufacturing capabilities to build their own brands among global consumers through overseas multi-channel marketing.

Hugo Cross-border is currently the only "brand overseas industry Internet platform" in the industry that has the ability to operate the whole chain of brand going abroad, with millions of members, and aggregates more than 90+ global e-commerce platforms and more than 3,000 service providers and suppliers, and has successively carried out more in-depth strategic cooperation with these platforms to open up global online retail channels for Chinese overseas brands and carry out channel reform. At the same time, Hugo Cross-Border has also reached strategic cooperation with global social media such as Facebook, Google, and TikTok to build a service ecology for the marketing of DTC official websites of Chinese brands going abroad, and strive to enhance the "brand power" of Chinese brands.

"In the past 40 years of China's reform and opening up, China's manufacturing has been at the lowest end of the global industrial chain, and Hugo Cross-border hopes to make more Chinese intellectuals become a world-renowned brand in the future through cross-border e-commerce and contribute to the rejuvenation of the Chinese nation."

Hugo Cross Border founder and CEO Weng Yaoxiong said in an interview.