Speaking of which province can drink, the liquor "jianghu" has been circulating the legend of Shandong people, all kinds of persuasion liquor emerges in an endless stream, and the circle of wine friends even has two popular sentences: "Any bottle of good wine can not come out of Shandong!" "Shandong per capita 2 pounds! ”。
But when it comes to Shandong liquor, it seems that for a while many people can't think of what good wines shandong has, and it seems that now the Shandong liquor table is occupied by more and more "foreign liquor".
In fact, once Shandong liquor is also a brilliant piece, especially in the 60s and 80s of the last century, Confucius Banquet Wine and Confucius Family Wine, the two wines, the "Mao Five Swords" are stable and stable, and even to the situation of "according to the quantity" supply every year, but with a series of business problems, after the 90s have declined, especially Kongfu Banquet Wine, until 2016 to solve the basic equity problem.
What did the former "big three" Lujiu go through?
"Confucius house wine, make people homesick" - Kong house wine
In 1986, the first time it left the factory, it was particularly popular because of its wine quality, and the following year the wine won the national liquor "Silver Award", and even exported to many countries in Southeast Asia, ranking first in China for eight consecutive years.
In 1993, it won the CCTV advertisement, plus the popular star, that sentence: "Confucius family wine, make people homesick", almost swept the liquor industry at that time, almost everywhere on the wine table can see Confucius family wine.
Unfortunately, with the "Biaowang Incident" and the "Lujiu Incident", Shandong liquor's reputation has dropped for a time, coupled with the emergence of domestic grain savings and controlling liquor, which has had a fatal impact on sales.
In 2002, the shares were transferred again, but the transfer fee was delayed, leaving the distillery in a "semi-production" state.
To this day, the stake has been auctioned off, and the situation of the distillery is unknown to the outside world.
"Drink the Confucius feast wine, do the world article" - Kong Fu feast wine
As the first CCTV standard king, he obtained CCTV advertising rights at a price of 30 million yuan that year, and with the help of this "east wind", his annual sales reached the fourth in the country.
However, due to the excessive rapid expansion, coupled with internal equity problems, the follow-up has lost the advertising rights of the "biaowang" and began to gradually decline.
It was not until 15 years that the financial and equity issues were gradually sorted out and a new production license was applied, but after a long period of dormancy, fame plummeted, and the impact of other liquors in recent years, there was still a long way to go to take off again.
"Men are like a glass of wine, Qinchi makes men more flavorful" - Qinchi wine
In 1995, relying on 66.66 million, the "Biaowang" of Hukong Fujia Liquor, the distillery, and the sales channels began to expand vigorously, coupled with the fame of Biaowang, it became a domestic first-line liquor brand, and distributors around the world even lined up to find the door.
In 1996, it defended the title of "standard king" with 320 million, but the sky-high standard fee meant that greater production capacity pressure was needed.
However, a report fell from the sky, missing Qinchi's purchase of base wine from Sichuan and the completion of production capacity, which caused a great sensation for a time, various negative news began to ferment, Qinchi's reputation began to plummet, followed by a sharp contraction in sales, and since then, although advertising has been overwhelming, the market has become smaller and smaller.
Until later the distillery was sold, but no one cared.
But there are also anecdotal rumors, after the Qinchi incident changed its name to Thirty-five Years Chen, Sauce Xiang Qinchi, Lu Sauce No. 1, etc., I don't know if it is true.
A good wine, especially in the current information age, advertising is undoubtedly very important, but it can go long or rely on the control of wine quality, counting the three standard kings, no doubt because of the rise of "standard king advertising", but at the same time, the operation of enterprises, the control of quality have appeared certain problems.
However, there are still a lot of liquors on the market now, not relying on overwhelming advertising, but relying on excellent quality, quietly changing the perception of wine friends in the market, the author recommends two cheap and delicious ration wines to everyone, they are not famous, but they rely on good taste and super high cost performance, and they have made a name for themselves in the circle of wine friends.
The first paragraph, Jun Zhongyuan privately hid wine
It is a specially cost-effective sauce wine, using the traditional "back to the sand" process, the base wine is cellared for more than 6 years.
The brewer is more famous in the sauce and wine circle, called Zeng Chuanzheng, the father of Maotai sauce Xiang Li Xingfa.
Because of its high-quality taste, coupled with affordable prices, the reputation in the local wine circle is very good, many people visit relatives and friends, will bring a box, delicious and noodles, but a wine to go to the national market, no publicity is not OK, so high-quality liquor, can only be spread locally by word of mouth.
The liquor is clear and glows with a yellowish tinge of the sauce-flavored old wine.
The wine is inlet, the sauce is mellow, pure and elegant, glowing with a slight acid, the wine surrounds the taste buds, the layers are rich, and the tongue is instant.
The liquor is sweet and soft in the throat, smooth as a clear spring.
Gently hit a full burp, a strong sauce gushed out, people can't help but drink a few more cups, the next day woke up, feel energetic, evocative.
The second one, the double groove big song
Many wine lovers who like Sichuan wine are more impressed by Luzhou Old Cellar and Wuliangye, but Shuanggou is actually a famous wine of the older generation.
It has won the first place in the second national quality wine, and has been called the national quality wine for many consecutive years, and in recent years, there have been relatively few advertisements, but the strength is real.
The entrance is mellow, the flavor is pure, and there is a unique cellar aroma of Sichuan wine in the middle section, the finish is clean and smooth, and friends who like strong liquor will definitely fall in love with it.
In general, these three liquors in Shandong are a pity, but in recent years, some new Shandong brands have gradually emerged, do wine friends know what are the more delicious Shandong liquors in recent years?