Who is the new Queen of Japanese Advertising? Honda Wing was the first to endorse 16 companies, and Ashida Aicai was the second to endorse 15 companies
Nihon Monitor, which conducts tv broadcast surveys and measurements in Japan, published the "2021 Artist CM Starting Number Of Companies" on December 1. Actress and model Honda Wing (29) endorses CM from 16 companies and won the first place of the year for the first time. The company's rankings, which until last year were divided into "men's divisions" and "women's divisions," began scrapping gender categories this year for statistics and publication.
Honda also ranked first with 15 CM companies in the first half of the year, and remained at the top spot with 16 companies adding one throughout the year. Compared with last year's 10 companies, the comical dance "LINEMO" (SoftBank Mobile), the "ZOZO TOWN" (ZOZO) that shines as a model, and the game "Gamewith" and "AKRacing" (Tec Window) that make use of interests can be endorsed by any type, which can be said to reflect the universal charm of being an artist.
The second place is Ashida Aicho (17 years old), a total of 15 companies, closely following the First Honda Wing. Endorsements ECC, Yoshinori Shiono Pharmaceutical, Elementary School Hall, Nippon Post, etc. In third place are the sisters Alice Hirose (26) and Suzu Hirose (23), each endorsing 12 companies. The fifth place is Hiroshi Oizumi (48 years old), Haruna Kawaguchi (26 years old), Ai Imi (19 years old), and Hashimoto Kana (22 years old), each endorsing 11 families. The ninth place is Ken Helai, Shuzo Matsuoka, and Mizaku Imada, each endorsing 10 companies.
In addition, since last year, the endorsement has been greatly increased by the funny group "Frost Drop Star". The number of rough products in the group increased from 3 companies in the past to 9, and it starred in CM such as Edwin, Kyoraku Koku Koku, KDDI, and Suntory Beer. The paired Seiya has also increased from 3 last year to 6.
■ 2021 Artist CM Endorsement Company Ranking (ranked in 50-tone order)
1st Person 16 Family Tsubasa Honda
2nd place 15 Ashida love dish
3rd place 12 Companies Alice Hirose, Suzu Hirose
No.5 11 Family Hiroshi Oizumi, Haruna Kawaguchi, Ikuru, Rinna
9th 10 Ken Horai, Shuzo Matsuoka, Mizaku Imada