On November 30, the "2021 Sohu Finance Summit" was held in Beijing. Zhang Chaoyang, founder of Sohu, chairman of the board of directors and CEO of the company, said in his speech that there are opportunities in the crisis, and in difficult times, there are always excellent enterprises and individuals, rational thinking, sober face, good cash flow, seeking opportunities and breakthroughs brought by trends and changes, for such enterprises and individuals, time is their best friend.
In the media interview after the meeting, for the recent "out of the circle" of "Zhang Chaoyang's physics class", he frankly said that "learning is a lifelong thing", the scene predicted that the next issue will explain the blackbody radiation, the big bang problem, and invite everyone to Sohu video to watch live broadcast.
More confidence in the economic situation Future advertising is optimistic about content marketing
Xiao Gang, Li Zhaoxing, Zheng Xinli, Wang Yiming, Xu Shanda, Xue Lan, Yao Yang and many other elites from the political, academic and business circles were invited to the financial summit. The participating guests focused on the themes of "New Economic Cycle and New Driving Force of Consumption", "Coordinated Development of The Financial Industry and Manufacturing Industry", and "Scientific and Technological Innovation Supports the Rise of Domestic Products", etc., and deeply discussed the current economic situation and innovation opportunities.
Zhang Chaoyang said that today's speech expresses that in the case of various changes and uncertain changes, there are always excellent individuals and enterprises. "Actually, we're entering the next boom cycle. Because of the advancement of technology, the whole society, including urbanization, has brought a lot of things. China's exports have repeatedly reached new highs, there is really a lot of good news, after today's financial summit, more confidence in the future, I think the economy may get better. ”
The development situation of enterprises is improving, and the media platform will also get sufficient room for growth. For the current environment advertisers' attitude towards brand advertising, Zhang Chaoyang believes that "corporate advertisers will continue to invest in large quantities of pure traffic advertising now, but they are more concerned about content marketing, because people are apportioned by various applications on mobile phones, and sometimes the attention is particularly divergent, so advertisers are concerned about whether there is good, tall content, to participate in marketing, this is a trend." ”
Continuous live broadcast of "physics lessons" every week out of interest is also a public good
For "Zhang Chaoyang's Physics Class", Zhang Chaoyang introduced that the teaching method "learned" from the American physicist Feynman, "If the mathematical formula is really fully expressed, the equation is very difficult to solve." Feynman can grasp the most important factors of the physical process and use mathematical formulas to transform them, so that you can see at a glance. His teachings were very successful. I'm following Feynman's words. ”
Zhang Chaoyang summed up his original intention of starting the class: First, out of his own interest. In the early years, there was some fear of physics, but in recent years it has been overcome, and interest in physics has suddenly risen. It's especially interesting to study the natural world, pick it up again to do research, and talk about a problem every week. The topic is not sensationalism, but one's own interest in research.
For the company, it is also to promote Sohu Video to build a knowledge live broadcast platform. At present, Sohu Video has developed a "live whiteboard" for knowledge live broadcasting, and broadcasters can synchronize hand-drawn content, and netizens can review it through it. Zhang Chaoyang revealed that the product is also constantly improving.
In addition, this is also a public welfare act. Zhang Chaoyang hopes to tell everyone that the physical science is very worth learning. "Mankind has accumulated a great deal of knowledge over hundreds of years, the most important knowledge in the world, the truth behind almost everything we currently know, everything we do every day. It is particularly interesting to understand it precisely in the form of mathematics. Whether it is in the field of physics or language, it is particularly worthwhile to know a little bit about physics. ”
He hopes that the audience of the physics class will maintain curiosity, "If you are still curious, driven by curiosity, understand the mysteries of nature and understand the truth of our survival in this world." ”
"Zhang Chaoyang's Physics Class" is launched on Sohu Video every Friday and Sunday at 12:00, and has been broadcast live for seven times since November 5. By setting up a topic, the live broadcast uses physics to explain life phenomena in a simple and in-depth way, so as to achieve the effect of professional recognition and understanding by ordinary people, so as to stimulate the upsurge of scientific learning.
Sohu Video builds a knowledge live broadcast platform Without making quick money, do it on a large scale first
Regarding the knowledge live broadcast platform created by Sohu Video, Zhang Chaoyang introduced that the live broadcast industry was initially an entertainment show live broadcast, and later developed to bring goods, and Sohu began the third track, that is, value live broadcast and knowledge live broadcast. In order to attract broadcasters, Zhang Chaoyang mentioned that he would give support in terms of traffic and products. On the one hand, there is a traffic tilt for broadcasters, on the one hand, the development of new products, sohu video has launched a tipping function, live playback, "to have a blackboard, you can tip, ask questions, completely create a classroom environment." According to reports, in the future, there will be small classes, paid classes, etc., to encourage broadcasters to spread knowledge.
In the field of knowledge live broadcasting, Sohu Video has gathered a group of influential experts and scholars in the professional field to share professional knowledge including automobiles, beauty, emotional psychology, culture and education, real estate, health, food, mother and baby parenting, covering all aspects of the public's food, clothing, housing and transportation. "People from all walks of life who have a skill to express themselves and spread their knowledge, including my efforts to drive the entry of technology broadcasters, as a media platform, is to build a knowledge live broadcast platform."
For the issue of commercialization, Zhang Chaoyang said that it is not necessary to make quick money in a hurry, but a long-term layout. The business model of live broadcasting is nothing more than two, one is advertising, the other is payment, payment includes membership, buying props, etc., and the most important thing is to attract many broadcasters and viewers. In any case, it is still necessary to do the scale first, and charging is not a problem. As long as the flow is large enough, commercialization will be a matter of course.
!["Zhang Chaoyang's Physics Lesson" explores the quantization of the harmonic oscillator model[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)