Beijing, November 29, 2009 -- In 2009, the animation "My Name is MT" was launched, and the cumulative playback of six seasons of animation on mainstream online video platforms reached 400 million, which was called "the new light of domestic animation" by netizens. Recently, the remake of the first season of "My Name is MT: Homecoming" was launched, and the audience shouted "childhood memories" and "Grandpa Qinghui" in the bullet screen.
After 12 years, why is it still loved by many viewers? What's new when the remake returns? Recently, Yu Ye, chairman of Coconut Legend and producer of "My Name is MT", was interviewed and told the behind-the-scenes story of "My Name is MT: Homecoming".
My Name Is MT: Homecoming
On October 27, the first season of "My Name is MT: Homecoming" was remade online, and it won the first place in the Youku platform and the iQiyi Wind and Cloud List, rushed into the top three of the B station national innovation list, and gained a high score of 9.8, once again igniting the enthusiasm of new and old fans.
Talking about the original intention of MT remake, producer Yu Ye said that the IP of "My Name is MT" is currently 12 years old, and the MT remake returns on the 12th anniversary, still led by director Walnut to create the original team, which can be said to be a return to self-creation from scratch with the player's feelings.
The original team precipitated for 5 years to start again, "My Name is MT: Return" and the first painting style is more consistent, two-thirds of the plot has been added, making it more three-dimensional, fuller and more delicate. While retaining the original plot and anime characters, the animation has a new upgrade in terms of plot content, detail portrayal, picture effects, music production, etc., each episode is a story, and each episode will have a theme song.
Why come back with such an original flavor and new ingredients? Yu Ye introduced, "MT audience is still young, this wave of users are children, like my children 3 years old also know MT, big users like our age, play World of Warcraft mobile games, play MT mobile games, this part of the user is more than 30 years old." In fact, the most determined iron powder age group in MT is in the 22-35 age range. The return of this MT remake still focuses on taking into account the viewing experience of these audiences. ”
Yu Ye, chairman of Coconut Legend and producer of "My Name is MT".
MT was born in the "World of Warcraft" suspension period, is a kind of consolation for many players to miss and expect, Yu Ye said that the biggest core advantage of MT is the "World of Warcraft" players love it over the years, if the first season of the start-up is an attempt to be interested, then to the sixth season, has proved the player fans of MT's deep feelings.
"My Name is MT" is an independent original animation IP that is separated from the big game IP of World of Warcraft, Yu Ye said, "The source of MT is based on the story between players of World of Warcraft, and their users overlap, but from the perspective of intellectual copyright, they are two independent things, neither copyright correlation, nor copyright similarity, so there is no copyright dispute between them and there is no dispute." ”
It is understood that from January 2020, all games, animations, derivatives and other copyrights related to MT have been unified and integrated by Coconut Legend, the complete copyright of the "My Name is MT" IP is no longer subject to any game company, and all games, animations, derivatives, etc. related to MT need to be uniformly authorized by Coconut Legend.
Yu Ye revealed that in the future, the company will continue to explore and excavate in terms of commercialization through a variety of content ports, empower the "My Name IS MT" IP at the level of culture and commercial value, promote IP content dissemination and cultural inheritance, stabilize the market position of IP, and gradually improve the road of IP commercialization and development.
It is reported that MT has launched the seventh season of the main drama. Are you looking forward to it? (End)
Source: China News Network