| his initial public offering, he built a database of 4,000 companies and facilitated a $390 million financing deal to receive a Pre-A round of financing

Ni Hong said: "How to help enterprises find core resources other than financial financing is the key. ”

Wen | pencil reporter Cheng Yongjie

"As new technology and new economy enterprises enter the stage of rapid development, they are not satisfied with simple financial financing, but are more eager for strategic synergy resources such as business collaboration, data application scenario matching, and upstream and downstream integration of the industrial chain." Ni Hong said.

"New Sound Capital" provides matching transactions between investment institutions and enterprises in the top 5%, providing primary market transaction data visualization and financing data information services.

At present, "New Sound Capital" has three businesses. The first is the new media information business, including the "New Sound Finance" and "New Third Board Guide" WeChat public account, through articles or short videos, objective analysis of enterprises and the market; the second is direct investment + FA business, in 2017 direct investment in two projects, the amount of 40 million, to help 6 high-quality projects successfully financing, The amount of financing is 350 million; the third is to establish a core transaction database in the primary market, with 3,000 companies listed on the New Third Board with an annual net profit of more than 10 million yuan, 1,000 top 30 companies in subdivided industries, and about 2,000 investors' investment preference data.

On June 26, "Xinsheng Capital" announced the completion of the Pre-A round of financing, the investment institutions are China Venture Capital Co., Ltd., Tsingyan Intelligence, Hongshang Capital and Chuangdong, and the funds will be used for team expansion and database optimization.

Note: Ni Hong promises that the data in the text is correct and is responsible for the authenticity of the content. Pencil Road is an objective and true record, and the speed recording tone has been backed up.

Ni Hong has worked as a media, previously in charge of market operations in Shenzhen Radio, Film and Television Group, and has long been in contact with new economy, new technology enterprises and investment institutions, and customers have come and gone to find him to match business. As a result, in April 2016, Ni Hong founded "Xinsheng Capital" and entered the field of equity trading in the primary market.

In the first year, "Xinsheng Capital" cut from new media, centered on the WeChat public account "New Third Board Guide", and opened platform accounts such as Weibo and Jianshu, established a self-media matrix, provided investment analysis and information on the New Third Board, and did some original analysis of related industries.

By the end of the year, the "New Third Board Guide" has about 200 million PV on the whole network. Ni Hong believes that new economy enterprises want to become the industry leader and unicorn, and more need strategic cooperation, application scenarios and business collaboration and other related resources outside capital, and it is difficult for simple media to solve this problem.

The following year, "New Sound Capital" began to transform and prepare for the establishment of a database of leading enterprises and investment institutions. This transformation was not easy for Ni Hong's team, "after three or four months, we reduced the original content team and established an investment analysis team."

The criteria for selecting high-quality enterprises for the FA business of "New Sound Capital" are that the annual net profit of the enterprises listed on the New Third Board is more than 30 million, or the top 10 leading enterprises in the segment; on the other hand, the team will also take the initiative to match the project target from the needs of domestic first-line investment institutions, including central enterprises, state-owned enterprises, first-line equity funds and investment departments of listed companies

Up to now, the database of "New Sound Capital" has covered more than 6,000 new third board enterprises, as well as the data of more than 1,000 core enterprises in the top 30 in the nine major subdivisions of artificial intelligence, TMT informatization, biomedicine, intelligent equipment, big data, financial technology, robotics, semiconductor chips, and consumption upgrading. In addition, there are more than 2,000 investment institutions and investors across the country who have practical investment preferences and project judgment labels.

In the process of operation, Ni Hong gradually found that the cost of offline manual acquisition of enterprise information is very high, the speed of information update is relatively slow, the transaction cycle is long and the information is opaque. As a result, "New Voice Capital" began to devote itself to the Internet, and increased the willingness of users to upload core information through closed communication. On the one hand, investment institutions with successful experience in investment in related fields will be selected to increase the probability of projects being financed, so that enterprises are more motivated to upload and update data; on the other hand, more labels will be set up to accurately recommend projects that match their style, which will also make investment institutions motivated.

The "New Sound Capital" database contains core information such as the financing amount, valuation, transfer price, founder's willingness, investment institution evaluation opinions, etc., and updates its latest operational data in real time according to the development stage and investment institution evaluation label. At the same time, it also includes future plans for enterprises, such as IPO plans and merger intentions.

Ni Hong said: "The last thing we have to do is a complete set of solutions for primary market transactions, for enterprises, there are industry analysis, enterprise analysis, strategic planning, financing planning, business planning and collaboration; for investment institutions, on the basis of investment analysis data, to accurately match the enterprises needed by investment institutions, improve the efficiency and accuracy of transactions."

At present, the proportion of personnel in the investment research and big data project teams of "New Sound Capital" is about 90%, and the content team accounts for 10%.

In the future, "New Sound Capital" will select the data of 1,000 head projects and investment institutions among the 4,000 industry head enterprises and 2,000 investment institutions in the existing database, and carry out Internet informatization and visualization of the data to form an accurate primary market core transaction data platform.

/The End/

Edit | Xue Ting Proofreader | Dai Lifen

Pencil Road signed reporter