On November 23, Microsoft launched a mini-refrigerator that pays homage to the Xbox Series X in October, priced at $100 (about 639 yuan). According to VGC, some U.S. users found out in target stores that the mini refrigerator had been "sneaked away" in advance, and the retailer also began shipping.
Although the Xbox Series X mini refrigerator is not a limited product, scalpers have long been eyeing this "emotional product". It is reported that in overseas markets, this mini refrigerator has been "fried" to 300 US dollars (about 1916 yuan) or more, and it was once sold out during the pre-sale period.
The head of marketing at Microsoft's Xbox division said Microsoft will speed up the production process to ensure that it has sufficient inventory in 2022. Increasing production capacity can hit those scalpers who hoard goods to a certain extent, and when the output goes up, scalpers can no longer increase the price of cutting leeks, after all, those who are willing to add money to buy may only be XSX loyal fans.
The Xbox Series X refrigerator, developed by Microsoft and Ukonic, is not a 1:1 restore of the console body, the refrigerator can hold 12 cans of drinks, and there is a USB port for charging on the side of the refrigerator. At present, this refrigerator is mainly sold to the United States, Canada, the United Kingdom, France, Germany, Italy, Ireland and other countries, Microsoft said that it is working hard to bring the XSX mini refrigerator to more regions, do not know when it can be sold in China, so that there is no need to let scalpers slaughter.
In addition, Microsoft has also launched a two-door refrigerator with eight classics, the shape is highly similar to xbox series X, there is also an Xbox ancestral green light inside, and there is an iconic XSX boot sound after powering on. However, this XSX refrigerator does not seem to be officially mass-produced, Microsoft only produced 3 units for the anchor iJustine, rapper Snoop Dogg, and the remaining one was sent out in the Twitter lottery.
Xiao Lei feels that the advantage of the mini refrigerator is only convenient to carry, the storage capacity is very limited, the practicality is naturally general, even if it is not purchased at a higher price, the price is not cheap, it is estimated that users who often cook outdoors will buy. Buying XSX mini refrigerators is mostly for the appearance and fresh heat, if Microsoft mass-produced the XSX large refrigerator, maybe more people will buy it.