A few days ago, some netizens found that Zhang Ting and Tao Hong's joint name of the company has undergone a lot of industrial and commercial changes, according to the current information, Tao Hong has fully withdrawn from the company's shareholders, that is to say, Tao Hong and Zhang Ting's business began to be tied this year.
This thing didn't happen suddenly, but there were traces to follow. In the early years, Tao Hong appeared in Zhang Ting's live broadcast room and his short videos many times, and in 2020, Zhang Ting and his wife spent more than a billion yuan in Shanghai to buy a building and directly gave It to Tao Hong, but it was also reported by many media. However, from the current point of view, in recent months, Zhang Ting's platform account has no figure of Tao Hong.
This may also be a precursor to the unbundling of the two men's careers, although for now, the two sides have not made any response based on this matter.
As early as 2018, the total annual tax payment of the enterprise founded by Zhang Ting has exceeded 2.1 billion yuan, becoming an excellent enterprise in the top 100, and every time it organizes team-building activities, it will spend millions of dollars to charter the island, just like in May this year, the company chartered a small island in Hainan, giving all employees to do team building, quite luxurious. At that time, Tao Hong also appeared on the scene as a partner.
However, as Tao Hong and Xu Zheng's careers slowly improved, in fact, many people left messages on Tao Hong's social media, asking her why she was involved with Zhang Ting's micro-business brand? However, the relevant message, Tao Hong himself did not reply, the specific truth is also difficult to define.
Even though Tao Hong has withdrawn from the ranks of partners, Zhang Ting's company still has a large number of artists, one of which is Mingdao. Since the upgrade to be a grandfather, in order to make milk powder money, Mingdao also tried to start live streaming with goods, did not expect to sell tens of thousands of sets of eye masks in less than an hour, creating a sales performance of nearly 100 million yuan, making him directly become the king of goods.
Seeing such performance, Zhang Ting invited Mingdao to join the ranks of partners, and when Zhang Ting and Mingdao attended the company's activities together recently, the behavior was also very close, and even when the two talked happily, Zhang Ting would also take the initiative to pinch Mingdao's face, and Mingdao's reaction was also very cooperative.
In Zhang Ting's video, in addition to Ming Dao and Tao Hong, who has quit, chen yiru and Wang Dongcheng often appear, and now they basically take goods as their regular work. Chen Yiru even once fell into the fake storm, he cried bitterly, because the amount of money he traded every day was too much, so there would be some negligence, and apologized for it, of course, this tearful explanation did not alleviate the suspicion of many consumers, and even let many people choose to quit the live broadcast room.
This may also be in response to Via's words, every star's final destination is to bring goods. In fact, as far as the current trend is concerned, it is an indisputable thing for celebrities to bring goods, and it may take a long time to hatch a head anchor, but stars can bring immediate results.
Because the star itself is an IP, it also has a certain amount of traffic, but also has a certain number of fans. If you can really bring good products to fans, it is not a good thing to calm down and seriously learn from the experience and make your own goods into a brand. At the same time, paying taxes on time, reasonably and legally can also be regarded as a contribution to society.