Yunnan Netnews (reporter Peng Xi) On November 18, the 2021 Yunnan Xundian Hui and Yi Autonomous County "Xundian Niuganba" e-commerce festival came to a successful end. It is reported that the e-commerce festival aims to cultivate new hotspots for consumption growth, stimulate new vitality of local e-commerce entities, spawn a new model of new media e-commerce integration industry development, help the implementation of the rural revitalization strategy and high-quality economic and social development of Xundian County, and is also an important measure to promote the development of the Xundian Niuganba industry.
In order to solidly promote the construction of the national e-commerce into rural comprehensive demonstration counties, and effectively take the e-commerce industry as an important starting point for promoting rural revitalization, Xundian County attaches great importance to the development of the e-commerce industry and has established the Xundian County E-commerce Leading Group. The county's 139 village committees have established e-commerce service stations, the regional public brand of "Shanshui Xundian" has been successfully released, the e-commerce logistics system has become increasingly perfect, the main body of e-commerce operation has been increasing, and the characteristic agricultural products have been continuously introduced.
In 2020, the county's e-commerce online sales exceeded 100 million yuan. In order to further highlight the key points and form an industrial leader, Xundian County regards Xundian Niuganba as a key industry for the development of e-commerce. "Xundian Niu ganba" is a characteristic agricultural product of Xundian County, which was rated as a national geographical indication product of China in 2014 and included in the list of intangible cultural heritage protection in Yunnan Province in 2017, and "Xundian Niuganba" has become an important local "green food brand". The production enterprises represented by Yitai Food, Dongfa Food, Tingmu Beef Cattle, etc., have continuously innovated and developed more than 100 kinds of beef innovative products such as low-salt beef dried bar, small hammer dried bar, beef tongue cake, dry ba moon cake and so on.
The series of activities of the e-commerce festival was launched from November 1 and lasted for 18 days. During the period, Xundian County held the "Xundian Niuganba" e-commerce festival e-commerce lecturer competition, held the Leyoupin e-commerce sales skills competition and the e-commerce live broadcast competition, and held the "Xundian Niuganba" e-commerce festival frost incense ceremony.
It is worth noting that in the Xundian Premium E-commerce Sales Skills Competition, a total of 17 online stores participated, with cumulative sales of 4.63 million yuan; in the "Shanshui Xundian" Cup Xundian Niuganba E-commerce Live Broadcasting Competition, a total of 15 Internet celebrity anchor teams participated, with a cumulative live streaming sales of 5.77 million yuan, which effectively drove the upward trend of special agricultural products such as Xundian Beef Dried Ba, Beef Products, wild mushroom products, etc., and expanded the influence of the "Shanshui Xundian" regional public brand; in the "Xundian Niu Ganba" signing and ordering meeting, Yitai Food Company 2. Dongfa Food Company and its partners signed an order agreement for "Xundian Niuganba" at the scene, with a total amount of more than 35.85 million yuan.
At the same time, at the seminar on "Searching for Dian Niu Ganba", leaders, experts and entrepreneurs in the field of e-commerce jointly conspired to find good strategies for the development of the Niu Gan Ba industry, and put forward many new ideas, new views and new solutions. The "Xundian Niuganba" e-commerce festival has further promoted the online sales of "Xundian Niuganba", enhanced the popularity of "Xundian Niuganba", consolidated the development results of e-commerce in Xundian County, and achieved good expected results.